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- Viral Marketing for the Masses
- Viral marketing is growing up. The term, coined in the mid-1990s to describe how Hotmail got users by letting people invite their friends to join, as if they were passing a virus, is now branching out into different forms. David Meerman Scott is coming out with a book on why...
- Blog posts 2009-01-20
Additional Resources
- Information Today, Inc. puts out three new titles.(JOB-RELATED READING)(ASIS & T Thesaurus of Information Science, Technology, and Librarianship)(Super Searchers Go to School: Sharing Online Strategies with K-12 Students, Teachers, and Librarians)(Cas
- Information Today, Inc. announced the release of Cashing In with Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers (ISBN: 0-910965-71-4, 276 pp., $24.95) by David Meerman Scott. In the book, Scott profiles 20 organizations that are using content strategies to build brand...
- Research articles 2006-01-01
- "Cashing in With Content" Author Joins Cincom's Expert Access
- Cincom Systems, Inc. announced today that David Meerman Scott, well-known writer, conference speaker, and author of "Cashing In With Content" has joined Cincom's Expert Access panel of world-class experts in providing expert opinions, advice and content for its subscribers. Mr. Scott will be contributing content for Cincom's Expert Access and...
- Research articles 2005-09-13
- Useful Commute: The New Rules of Marketing and PR
- Learn how to leverage the power of blogs, podcasting, viral marketing and online media to reach potential customers and buyers. We talk to David Meerman Scott, author of "The New Rules of Marketing and PR," about harnessing the power of Web-based communications. Length: 00:08:55 by BNET...
- Blog posts 2007-07-09
- 10 Underrated Business Books
- They are hardly traditional, but by challenging conventional wisdom, these books explain the big ideas that are essential to business success. Economics ...
- Articles 2007-08-24
- Secrets to Successful Viral Marketing | Useful Commute Podcast
- With viral marketing, you spend nothing and let your fans do the work for you. In this podcast, online marketing expert David Meerman Scott explains how to use the Internet to spread your ideas virally and get greater impact than you would from traditional advertisements. For more...
- Blog posts 2008-03-31
- Cincom Experts Recognized in New Book for Marketing, PR and Thought Leadership
- Cincom Systems Smalltalk Product Manager James Robertson and Senior Corporate Marketing Manager Dale Wolf , are recognized as creative thought leaders in a new book by David Meerman Scott titled " The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral...
- Research articles 2007-05-21
- ChangeThis: New Ideas on Marketing and Creativity
- The latest issue of ChangeThis, the online journal that "The No Asshole Rule" author Bob Sutton says looks "more interesting than the typical Harvard Business Review," trains its wide lens on the subject of viral marketing, with a piece by David Meerman Scott. "The New Rules of...
- Blog posts 2008-04-09
- Making Use of Viral Marketing on the Internet
- Viral marketing is another name for word of mouth or, on the Internet, word of e-mail. It can work in mysterious ways, but the Internet offers significant potential for viral marketing, particularly with the growing popularity of blogs. Yahoo did little or no advertising in its early years; instead, people...
- Articles 2007-08-13
- Using Podcasting to Promote Your Business
- Businesses use podcasts, a marketing and communication tool, to publish audio content on a variety of topics. Interested listeners can then subscribe to the podcast so they are informed when a new one is posted. Podcasts provide a regular form of communication that can increase marketing reach and visibility, as...
- Articles 2007-12-04
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