JetBlue's management did just about everything wrong during their Valentine's Day fiasco. But since then, JetBlue CEO David Neeleman's performance has been nearly flawless from a PR/damage-control point of view. Neeleman immediately accepted responsibility for the mess, and he never ran from it. Forbes noticed this as well: "The quick action...
JetBlue Airways said today that it replaced its CEO David Neeleman. Neeleman, the company's founder, had been at the helm since 1998 and will assume the role of the company's non-executive chairman. The company said they planned for the change for some time. Last Valentine's Day, JetBlue had several...
I flew JetBlue right after the Valentine's Day blizzard. Couple of my flights were late but this seemed to be a Kennedy Airport rather than a JetBlue specific problem. One flight was posted ontime but left half an hour late which was annoying but...
SAO PAULO (Reuters UK) - Billionaire Richard Branson is in talks with Brazilian partners to start an airline in Latin America's largest country, the Agencia Estado news service said on Tuesday. The airline would be a kind of "Virgin Brazil" and would start out with...
2007 has been filled with big crises that presented PR challenges, from the Virginia Tech massacre to Don Imus to the NBA's gambling referee. PRWeek has done a nice job summing up the year in PR with its 2007 Book of Lists, including 10 PR Crises that...
Not much love was flying JetBlue's way on Valentine's Day 2007. You remember the stories. Trapped in the teeth of a sudden storm, JetBlue customers were stranded on New York runways, some for more than six hours, and many were delayed days to reach their ultimate destinations....
For too long, American CEOs have operated with a policy of benign neglect toward the media. But recent CEO downfalls and PR disasters prove that strategy no longer works. To survive in the current media environment, here's how smart chief execs are making PR part of corporate strategy. ...
