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- The Wisdom of Deliberate Mistakes
- The Idea in Brief If you're like most managers, you frown on mistakes--yours and others. Why? Your organization demands optimum performance. And it rewards you based on the height of your successes, not the depth of your...
- Articles 2008-04-01
Additional Resources
- Volvo Cars of North America Honored by Advertising Research Foundation; 'Starting a Family' First Gay Campaign to Win Prestigious David Ogilvy Award; Photo Available
- NEW YORK, April 28 /U.S. Newswire/ -- Volvo Cars of North America, LLC VCNA received the esteemed David Ogilvy Award for its innovative use of research in advertising by the Advertising Research Foundation ARF at the ARF David Ogilvy Awards Dinner at NEW YORK, April 28 /U.S. Newswire/ -- Volvo...
- Research articles 2004-04-28
- FROM FAILED FARMER TO ADVERTISING LEGEND, DAVID OGILVY NEVER EASED UP IN HIS PURSUIT OF THE 'BIG IDEA'.
- Fifty years ago, David Ogilvy moved with his wife and son to New York City from Lancaster County in Pennsylvania's Amish country, where he had sold his failed tobacco farm. With "no credentials, no clients and only $6,000 in the bank," he would open an advertising ...
- Research articles 1998-09-21
- Iconic Adman.(David Ogilvy, dead at 88)(Brief Article)(Obituary)
- David Ogilvy loved what he sold, and sold only what he loved. "At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock," he wrote for a favorite client in 1959. Years later, deciding the quality of the famous car was...
- Research articles 1999-08-02
- Ogilvy Winners Turn Research into Creative Solutions.
- IN 1993, THE ARF created the prestigious David Ogilvy Award--proudly named after the researcher turned adman--to bring recognition to the role that research can play in achieving successful marketing communications. David Ogilvy has consistently stressed the productive role of research in...
- Research articles 1999-05-01
- Ogilvy/DDB President James R. Heekin Jr. Dies at 82
- James Robson Heekin, Jr ., who was tapped by David Ogilvy to serve as president of Ogilvy & Mather in 1965 and who later held the same post at DDB n 1972, passed away this week at the age...
- News items 2009-10-09
- IF INTERNET ADMAKERS LISTEN, OGILVY HAS SOMETHING TO SAY.(Column)
- Among the silver paeans that flowed through David Ogilvy's memorial service at Lincoln Center two weeks ago, none was more eloquent than one offered privately by a man who had never worked for the late founder of the Ogilvy & Mather federation. ``Look...
- Research articles 1999-09-27
- AN AGENCY STILL LEARNING FROM THE WORDS OF ITS FOUNDER: BRAND BUILDING REMAINS THE CREATIVE CORNERSTONE.(Ogilvy and Mather, David Ogilvy)
- From "confessions of an Advertising Man" to "Ogilvy on Advertising" to the well-known series of "How to" house ads, there may be no agency creative philosophy as well-documented as that of Ogilvy & Mather. From "confessions of an Advertising Man" to "Ogilvy on Advertising" to...
- Research articles 1998-09-21
- Ogilvy on advertising
- DAVID OGILVY, the man behind the man in the Hathaway shirt, has bundled up another lavish package of shop talk and trade secrets for the delectation of the general public. His first book, Confessions of an Advertising Man (1963), was heavy on autobiography and stingy with illustrations; Ogilvy on...
- Research articles 1985-02-08
- Ogilvy & Mather splits into two.
- Byline: Ravi Balakrishnan Nov. 23--MUMBAI, India -- Ogilvy & Mather, the iconic advertising agency brand owned by WPP is splitting its brand into two -- in select markets, Ogilvy Advertising and Mather Communications are now distinct brands. While everyone who has...
- Research articles 2006-11-23
- Adages; On Ogilvy's omnibus: The writer is not a moron.(Briefs)(Brief Article)
- Byline: Richard Linnett Attention book collectors, Adages has selected two volumes for its prestigious Adages Book Club hit-list this month. Unfortunately, you can't get either in your local bookshop. They're not for sale. Scribners has just put out reprints of David Ogilvy's ``Confessions ...
- Research articles 2002-09-02
- The ARF Names Ten Ogilvy Award-Winning Campaigns.
- THE 1998 ADVERTISING RESEARCH FOUNDATION DAVID OGILVY RESEARCH AWARDS were presented at the ARF Annual Conference on March 24, 1998 at the New York Hilton. Awards were given for 10 advertising campaigns that relied on research for guidance and ended up exceeding sales or marketing...
- Research articles 1998-03-01
- To See Past the Present, Read a Business Biography
- If you feel like you're staring at the economy from an ever-deeper hole, it's time to look at someone else's story. And since we're in the gutter, why not look at the stars? Like David Ogilvy, who grew up poor, dropped out of college, came to America...
- Blog posts 2009-02-27
- Ogilvy Interactive
- ogilvy.com Owner: Ogilvy One Worlwide Founded: 1994 MD: Louise Ainsworth Business split: 45% Web design, 35% consultancy/eCRM, 10% wireless/iTV, 10% email marketing Clients: IBM, BT, Force, Nestle This spring, Ogilvy Interactive went through its biggest changes...
- Research articles 2003-09-25
- Dial 213 for jerk. (satire in advertising agencies)
- HUMILITY, self-deprecation and forgiveness are rare in most businesses and unheard of in advertising. But now, in the kindly 1990s, even admen are learning to love each other. Or maybe not. A year ago Mr Martin Sorrell's WPP Group bid for the...
- Research articles 1990-06-09
- Taking the leap
- Taking The Leap David Ogilvy recalls that, during the first 20 years of Ogilvy & Mather's existence, he would wake up every morning with a knot in his stomach and this to himself that this was the day when his business was going to blow away. By its...
- Research articles 1986-03-01
- Australia's Ogilvy shares lead at Honda Classic
- PALM BEACH, United States AFP — Two of the hottest golfers on the PGA Tour, David Toms and Geoff Ogilvy, carded five-under-par 67s and are tied for the lead after Thursday's first round of the 5.5 million dollar Honda Classic. The World Match Play champion from Australia, Ogilvy had...
- Research articles 2006-03-10
- Ogilvy wins US Open
- MAMARONECK, United States AFP — Geoff Ogilvy won the 2006 US Open, as Phil Mickelson's bid for a third straight major golf title exploded on the back nine at Winged Foot. Ogilvy won a war of attrition to become just the second Australian, after David Graham in 1981, to...
- Research articles 2006-06-18
- The most persuasive tool in advertising and how to use it.(Promotion)
- My friends, star marketers Alex Mandossian and Yanik Silver, recently paid me a compliment by calling me, "The world's greatest living reason-why copywriter." I consider it such high praise because my mentor, David Ogilvy, was in my view the greatest reason-why copywriter of all...
- Research articles 2004-10-18
- MP3.com's Robertson keeps trailblazing hucksterism alive.(Michael Robertson)(Brief Article)
- Let us now praise famous hucksters. Let us pay homage to the likes of David Ogilvy, Maurice Saatchi and Michael Robertson. Let us now praise famous hucksters. Let us pay homage to the likes of David Ogilvy, Maurice Saatchi and Michael Robertson.
- Research articles 2001-06-04
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