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Do-It-Yourself Public Relations: 'Advertising is what you pay for. Publicity is what you pray for.' What is a small business owner to do? You have dozens, hundreds or even thousands of competitors around the world. How do you make yourself known amid all the noise and confusion? One thing is for certain. You...; Tags: Advertisement, Publicity, Davis Virtual Assistance, Public Relations, Marketing, Corporate Communications; White papers 2009-01-01

Your Work The 7 Interview Questions You Must Ask

The 7 Interview Questions You Must Ask

Forget 'What are your strengths and weaknesses?' If you want to get the real dope on prospective employees, ask job candidates these seven questions.
Your Industry Apple's Latest Plan to Kill Microsoft: Cheap Tablet Devices

Apple's Latest Plan to Kill Microsoft: Cheap Tablet Devices

When it comes to understanding consumers and what they will want, Apple is one of the strategically smartest companies in the world. And the recently reported deal to acquire music streaming start-up Lala is another indication that the company is planning to become the central cloud for consumers. That raises some interesting questions about what [...]
Your Money The Real ‘Best Colleges’

The Real ‘Best Colleges’

With so many college rankings and so many different schools rated No.1, it’s hard for parents to know whom to believe. An exclusive MoneyWatch.com analysis has the answer.

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