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	<title><![CDATA[ddb Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to ddb]]></description>
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		<title><![CDATA[DDB's Below-the-Waist Bud Light Lime Ad Announces: "Our Sales Are Down!"]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10003911/ddbs-below-the-waist-bud-light-lime-campaign-announces-our-sales-are-down/]]></link>
		<description><![CDATA[Just when you thought beer advertising couldn't get any worse, along comes DDB with a viral video for Bud Light Lime that relies entirely on a joke about anal sex. The ad sends the unsubtle signal that Bud Light's sales are down and the brand is desperate. by Jim Edwards]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 09 Sep 2009 09:16:49 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/ddb.html"><![CDATA[DDB]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[DDB's Blockbuster Win May Be Pyrrhic Victory]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10001128/ddbs-blockbuster-win-may-be-pyrrhic-victory/]]></link>
		<description><![CDATA[Blockbuster halted trading in its stock -- it was down to just 13 cents -- and is exploring brankruptcy, according to Bloomberg. Which is bad news for DDB Worldwide, which just won Blockbuster's ad account.    True, the account was only $12 million in billings even before the...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 04 Mar 2009 12:11:44 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/blockbuster+inc..html"><![CDATA[Blockbuster Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/ddb.html"><![CDATA[DDB]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">BBI</category>
		<category domain="tickers">BBI</category>
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		<title><![CDATA[DDB's Scarpelli Wants to Hire Minorities, Is Crucified in Blogosphere for Saying So]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000964/ddbs-scarpelli-wants-to-hire-minorities-is-crucified-in-blogosphere-for-saying-so/]]></link>
		<description><![CDATA[DDB chief creative officer Bob Scarpelli sent a harmless, well-intentioned email to his staff -- and has been crucified for doing so on AgencySpy. The email below simply says that DDB must continue to hire more diversely:    Maintaining and increasing diversity in our workplace is a serious...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 19 Feb 2009 08:27:18 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/officer.html"><![CDATA[Officer]]></category>
		<category domain="http://resources.bnet.com/topic/diversity.html"><![CDATA[Diversity]]></category>
		<category domain="http://resources.bnet.com/topic/blogosphere.html"><![CDATA[Blogosphere]]></category>
		<category domain="http://resources.bnet.com/topic/ddb.html"><![CDATA[DDB]]></category>
		<category domain="http://resources.bnet.com/topic/%25c3%2583%25e2%2580%25a6.html"><![CDATA[Ã…]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[E-mail]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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	<item>
		<title><![CDATA[DDB's Garfinkel Hits Back at Critics; Defends His Moustache]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000880/ddbs-garfinkel-hits-back-at-critics-defends-his-moustache/]]></link>
		<description><![CDATA[Former DDB chief creative officer Lee Garfinkel has penned a column for Adweek addressing his detractors. Garfinkel was the subject of more than 250 comments on a run-of-the-mill news story that noted he was to be replaced as DDB's top creative exec by BBDO's Eric Silver.    Most...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 12 Feb 2009 13:09:24 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/adweek.html"><![CDATA[Adweek]]></category>
		<category domain="http://resources.bnet.com/topic/blog.html"><![CDATA[Blog]]></category>
		<category domain="http://resources.bnet.com/topic/ddb.html"><![CDATA[DDB]]></category>
		<category domain="http://resources.bnet.com/topic/blogging.html"><![CDATA[Blogging]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[DDB's Lee Garfinkel Assailed by Critics]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000798/everybody-hates-ddbs-lee-garfinkel/]]></link>
		<description><![CDATA[Lee Garfinkel, DDB's chief creative officer, has inspired a comments thread on Adweek.com that has reached 253 items, a majority of them dedicated to celebrating his apparently imminent departure from the agency. (DDB is in talks with BBDO's Eric Silver to take over the job.)    While Garfinkel...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 09 Feb 2009 12:05:13 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/adweek.html"><![CDATA[Adweek]]></category>
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		<category domain="http://resources.bnet.com/topic/ddb.html"><![CDATA[DDB]]></category>
		<category domain="http://resources.bnet.com/topic/lee+garfinkel.html"><![CDATA[Lee Garfinkel]]></category>
		<category domain="http://resources.bnet.com/topic/eric+silver.html"><![CDATA[Eric Silver]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
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