Resources

6 Resources for

decision and marketing research

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Show All Related Tags Did you mean decision-making (460 results), decision support (55 results), decision support system (55 results), decision analysis (14 results), investment decision (12 results)more...

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BNET Resources

How to Use Market Facts to Keep Your Business on Top: People makes decisions every day of their lives based on instinct. Even more importantly people also make decisions based on known facts. Research shows that using judgment or "Instinct" to make decisions is only accurate about 50% of the time. Those odds are the same as flipping a coin. Using...; Tags: instinct, marketing; White papers
Decision Yield: Does Your Decision-Making Measure Up?: As more and more customer-facing decisions are automated-from approving loans to pricing insurance to determine cross-sell offers-the determination of what constitutes a good decision becomes more complex. In fact, the more decisions are automated, the more potential they have for both positive and negative effects on your organization. To determine...; Tags: Fair Isaac Corp., decision-making, insurance, pricing strategy; White papers 2007-12-01
Managing Sales Opportunities: For many business-to-business markets, the customer is not a single decision-maker, which means the sales process can be prolonged and complex. The traditional process of generating leads and handing them to the sales force for completion may not be sufficient. The sales and marketing program has to penetrate far deeper...; Tags: Sales strategy, Sales force management, Marketing research, BNET Editorial, sales process, decision-making, marketing, sales, team, direct mail, sales team, sales force, B2B, manufacturing, supplier, technique, advertisement, phone; Articles 2007-11-30
Pricing and Scheduling Decisions With Leadtime Flexibility: This paper studies a problem faced by a manufacturer who has the ability to set prices to influence demand, reject orders, and set leadtimes or due-dates for accepted orders. The paper presents decision models that integrate pricing and production decisions for the cases where the manufacturer charges the same price...; Tags: Pricing, Manufacturing, Marketing research, Georgia Institute of Technology, pricing strategy, manufacturer, environment, benefit; White papers 2004-08-05
Strategic Human Resource Management (SHRM): What Is It Really???: The paper begins with the discussion that human resource strategy is the result of a set of decisions a company makes about the humans with whom it does business. Hmm, sounds easy. Marketing strategy is the set of decisions a company makes about how it does marketing; finance strategy is...; Tags: Marketing research, University of Michigan, Human Resources, finance, HRM, marketing strategy, marketing, strategy; White papers 2003-05-05

Structured Approach To R & D Valuation Using Investment Science To Analyze New Ideas: From the executive summary: ‘The Research & Development case study illustrates how to model initial decisions vs. down-stream decisions and the uncertainty that characterizes long-term projects of this type. The model recognizes the value of postponing key decisions until their due time along a project’s life. It also incorporates the...; Tags: Research & Development, R&D, marketing; Case studies 2003-01-28

Additional Resources

Insight into United Arab Emirates' Construction Industry: DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/80bb61/uae_building_const) has announced the addition of the "UAE Building Construction Industry Overvew" report to their offering. The report, UAE Building Construction Industry Overview has been compiled in order to provide an in depth overview of the building construction industry in the United...; Articles 2008-07-02
Industry Overview of Qatar's Current Building Construction Operations and Practices: DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/2e9e4b/qatar_building_con) has announced the addition of the "Qatar Building Construction Industry Overview" report to their offering. The report, Qatar Building Construction Industry Overview has been compiled in order to provide an in depth overview of the building construction industry in Qatar and...; Articles 2008-07-02
The Results of the Survey 'Demand for SaaS Business Applications Segmented by US Size of Business' Out Now: DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/1cc756/demand_for_saas_bu) has announced the addition of the "Demand for SaaS Business Applications Segmented by US Size of Business" report to their offering. Demand for SaaS business applications in the US business market is growing at a steady pace -- across all sizes...; Articles 2008-07-01
A Weight Neutral Oral Antidiabetic Drug Would Earn a 25 Percent Patient Share in the Type 2 Diabetes Drug Market: Advantages in Efficacy and Safety Will Make Liraglutide the New Clinical Gold Standard Drug by 2011, According to a New Report from Decision Resources WALTHAM, Mass., July 1 /PRNewswire/ -- Decision Resources, one of the world's leading research and advisory firms focusing on pharmaceutical and healthcare issues,...; Articles 2008-07-01
MarketTools Announces TrueSample Quality Council and TrueSample Expansion Into Europe: MarketTools today announced the formationof the TrueSample Quality Council, a premier group of executives fromleading consumer, marketing and research organizations all dedicated toimproving and standardizing the quality of online sample. Also today,MarketTools announced the worldwide roll out of TrueSample and earlytraction in Europe with the addition of Ciao Surveys, the...; Articles 2008-07-01
Study the Problems Arising from the Need to Evaluate Conflicting Evidence Regarding Potential Health Risks: DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/35270c/making_sense_of_co) has announced the addition of the "Making Sense of Conflicting Data: The Role of Evidence in Risk Characterization" report to their offering. The work deals with the ethical aspects of the topic and gives a comprehensive overview of the different approaches...; Articles 2008-06-30
Report on the Key New Developments in Hedge Funds Available Now: DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/fe2357/practical_portfoli) has announced the addition of the "Practical Portfolio Performance Measurement and Attribution, plus CD-ROM, 2nd Edition" report to their offering. Performance measurement and attribution are key tools in informing investment decisions and strategies. Performance measurement is the quality control of the...; Articles 2008-06-30
TechWeb Announces Next Generation TechWeb Digital Library; Open Call to Upload Industry, Vendor and Peer Content: Destination Website is the Premier Business Technology Research Tool for Technology Decision Makers and Demand Generation Vehicle for Technology Marketers; Vertically-Targeted Financial Services Digital Library Also Now Available SAN FRANCISCO, June 30 /PRNewswire/ -- TechWeb, the global leader in business technology media, launched the next generation of...; Articles 2008-06-30
The Photovoltaic Thin Film Study - Market Overview out Now: DUBLIN, Ireland -- Research and Markets http://www.researchandmarkets.com/research/8f5a82/photovoltaic_thin has announced the addition of the "Photovoltaic Thin Film Study - Market Overview" report to their offering. Everybody is talking about thin film photovoltaics PV. EuPD Research delivers the first comprehensive analysis of this subsegment of the global solar industry that...; Articles 2008-06-27
Drive Business Performance Handbook Enables a Culture of Intelligent Execution and Performance Management Strategy: DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/d69edb/drive_business_per) has announced the addition of the "Drive Business Performance: Enabling a Culture of Intelligent Execution" report to their offering. Drive Business Performance explains the competitive advantage experienced by organizations which create and manage a "culture of performance". The book includes firsthand...; Articles 2008-06-27
Research and Markets: Sony vs. Samsung: The Inside Story of the Electronics' Giants Battle for Global Supremacy: DUBLIN, Ireland -- Research and Markets http://www.researchandmarkets.com/research/57e41f/sony_vs_samsung_t has announced the addition of the "Sony vs Samsung: The Inside Story of the Electronics' Giants Battle For Global Supremacy" report to their offering. Sony vs. Samsung is business history at its best! It explores the divergent fortunes of these two...; Articles 2008-06-27
Construction Sector in Poland - H1 2008 - The Survey Was Conducted Among 112 Largest Construction Companies Active on The Polish Market: DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/1222b8/construction_secto) has announced the addition of the "Construction sector in Poland - H1 2008" report to their offering. This report comprises a sophisticated analysis of the construction industry in Poland, making it a useful guide in formulating strategic decisions and development plans...; Articles 2008-06-25
Saudi Arabia to Invest $14 Billion to Protect its Oil Infrastructure against Terror Attacks According to a New Research Report by Homeland Security Research Corporation: WASHINGTON -- Acutely aware of the dual vulnerabilities of their oil infrastructure and their regime, Saudi Arabia's ruling family decided to "spend what it takes" to protect both - a decision that creates a cumulative $14 billion oil industry security market in Saudi Arabia over the coming six years. This...; Articles 2008-06-25
China's Renal Cell Carcinoma Drug Market Will Grow More Than Five-Fold by 2012: Physician Treatment Patterns and Drivers Will Vary by Geographic Location, According to a New Report by Decision Resources WALTHAM, Mass., June 25 /PRNewswire/ -- Decision Resources, one of the world's leading research and advisory firms focusing on pharmaceutical and healthcare issues, forecasts that the Chinese renal cell...; Articles 2008-06-25