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14 Resources for

decision and marketing

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Show All Related Tags Did you mean decision-making (460 results), decision support (55 results), decision support system (55 results), decision analysis (14 results), investment decision (12 results)more...

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BNET Resources

How to Use Market Facts to Keep Your Business on Top: People makes decisions every day of their lives based on instinct. Even more importantly people also make decisions based on known facts. Research shows that using judgment or "Instinct" to make decisions is only accurate about 50% of the time. Those odds are the same as flipping a coin. Using...; Tags: instinct, marketing; White papers
Decision Yield: Does Your Decision-Making Measure Up?: As more and more customer-facing decisions are automated-from approving loans to pricing insurance to determine cross-sell offers-the determination of what constitutes a good decision becomes more complex. In fact, the more decisions are automated, the more potential they have for both positive and negative effects on your organization. To determine...; Tags: Fair Isaac Corp., decision-making, insurance, pricing strategy; White papers 2007-12-01
Rapid-Fire Decision Making For eBusiness Owners: This paper explains few steps you'll want to follow in order to make decisions for your business: define the situation; collect necessary information; brainstorm alternatives; choose the best alternative; outline the steps that need to be taken; review. These decision making steps will help you in any decision, whether it's...; Tags: decision-making, customer service, e-business; White papers 2007-12-01
Managing Sales Opportunities: For many business-to-business markets, the customer is not a single decision-maker, which means the sales process can be prolonged and complex. The traditional process of generating leads and handing them to the sales force for completion may not be sufficient. The sales and marketing program has to penetrate far deeper...; Tags: Sales strategy, Sales force management, Marketing research, BNET Editorial, sales process, decision-making, marketing, sales, team, direct mail, sales team, sales force, B2B, manufacturing, supplier, technique, advertisement, phone; Articles 2007-11-30
Planning a Publication Strategy—Print or Electronic?: Many companies are abandoning traditional print for electronic publications. The decision is not driven by cost alone; electronic publications are quicker and easier to produce, distribute, and update. They can also be easily customized to particular audiences or produced cost-effectively for small niche markets. However, there remains a human need...; Tags: Printers, Web site development, BNET Editorial, direct mail, direct marketing, printer, laser printer, Web site, online advertising, strategy, laser, industry, software development, printing, Internet, barrier, Web, technique, e-mail, software, job, marketing, benefit, hardware; Articles 2007-11-26

Developing a Channel Strategy: What’s the best way to sell into a new market or improve performance in existing markets? You can build your own sales force to sell directly to customers or use an indirect channel partner to reach customers. You can also use other channels such as the Internet. The decision is...; Tags: Sales strategy, Sales force management, BNET Editorial, channel partner, sales channel, customer satisfaction, sales force, agent, retail company, marketing, sales, competitive advantage, decision-making, manufacturing, Internet, team, training, performance, strategy; Articles 2007-11-16
Pricing and Scheduling Decisions With Leadtime Flexibility: This paper studies a problem faced by a manufacturer who has the ability to set prices to influence demand, reject orders, and set leadtimes or due-dates for accepted orders. The paper presents decision models that integrate pricing and production decisions for the cases where the manufacturer charges the same price...; Tags: Pricing, Manufacturing, Marketing research, Georgia Institute of Technology, pricing strategy, manufacturer, environment, benefit; White papers 2004-08-05
Olmstead: I Did It: From the executive summary: ‘This Kaiser Commission on Medicaid and the Uninsured video segment returns to the plaintiffs of the Olmstead case five years after the landmark U.S. Supreme Court decision. It reports on the impact of the decision for individuals with disabilities and some of the challenges that remain...; Tags: HEALTHCARE, Medicaid, Webcast, video; Webcasts 2004-06-21
Strategic Human Resource Management (SHRM): What Is It Really???: The paper begins with the discussion that human resource strategy is the result of a set of decisions a company makes about the humans with whom it does business. Hmm, sounds easy. Marketing strategy is the set of decisions a company makes about how it does marketing; finance strategy is...; Tags: Marketing research, University of Michigan, Human Resources, finance, HRM, marketing strategy, marketing, strategy; White papers 2003-05-05
Structured Approach To R & D Valuation Using Investment Science To Analyze New Ideas: From the executive summary: ‘The Research & Development case study illustrates how to model initial decisions vs. down-stream decisions and the uncertainty that characterizes long-term projects of this type. The model recognizes the value of postponing key decisions until their due time along a project’s life. It also incorporates the...; Tags: Research & Development, R&D, marketing; Case studies 2003-01-28
Hedging and Choice of Currency Denomination in International Syndicated Loan Markets: This paper examines the determinants of the currency denomination of debt decision of Australian and New Zealand firms and compares it with that of Asian firms over the period 1988 to 1998. This decision was an important aspect of the foreign currency risk management practices adopted by firms affected by...; Tags: agency; White papers 2001-06-01
Choosing a Company’s Building Design: Models for Strategic Design Decisions: The article asserts that improving the linkage between real estate strategies and building design can help competitive business strategy. Differentiating building design from product design is important. Problems in making design choices derive from received paradigmatic knowledge that misrepresents the design decision processes. Architectural selection problems are explained with reference...; Tags: Cal State Fullerton College of Business and Economics, product design, business strategy, real estate, knowledge, strategy; White papers 2001-01-01
Choosing a Company’s Building Design : Models for Strategic Design Decisions: Improving the linkage between real estate strategy and building design can help competitive business strategy. Differentiating building design from product design is important. Problems in making design choices derive from received paradigmatic knowledge that misrepresents the design decision processes. Architectural selection problems are explained with reference to design decision processes...; Tags: Cal State Fullerton College of Business and Economics, product design, business strategy, real estate, knowledge, strategy; White papers 2001-01-01
Take Calculated Risks: NPD On The Tightrope: From the executive summary: 'Successful entrepreneurs and executives know that taking calculated risks is important to their success. No organization can make progress without taking risks and the biggest dangers result from errors of omission rather than errors of commission. An example error of omission is: having the right people...; Tags: Product marketing, Strategy, New Product Development, omission, risk, commission, accountability, team, performance; White papers 2000-07-01

Additional Resources

Authentic personal branding: most buying decisions are based on trust, confidence, and emotions people have related to a product, service, or person. Branding is more important than marketing and sales. Branding is influencing, by creating a brand identity that associates certain perceptions and feelings with that identity. To be successful in life, you need a personal brand to sell yourself: [ILLUSTRATION OMITTED] A BRAND is the expectations, image, and perceptions it creates in the minds of others, when they see or hear a name, product or logo. Microsoft, Nike, Toyota, Volvo, and Coke tell us how they want us to perceive their products. These brands don't communicate about...; Articles 2008-12-01
Construction Sector in Poland - H1 2008 - The Survey Was Conducted Among 112 Largest Construction Companies Active on The Polish Market: DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/1222b8/construction_secto) has announced the addition of the "Construction sector in Poland - H1 2008" report to their offering. This report comprises a sophisticated analysis of the construction industry in Poland, making it a useful guide in formulating strategic decisions and development plans...; Articles 2008-06-25
Software delivers data mining and predictive analytics: Integrated with BusinessObjects XI 3.0 BI platform, BusinessObjectsTM Predictive Workbench enables users to identify patterns in historical business data and variables that drive relevant trends. Decision makers can use this insight to extrapolate future scenarios and work proactively in anticipation of market changes. Using data mining technology, program enables customers...; Articles 2008-06-25
Oil prices slide on US inventory data: LONDON AFP — Oil prices dived on Wednesday after official data revealed an unexpected rise for crude stockpiles in the United States, the world's biggest energy consumer, traders said. The market was meanwhile awaiting the US Federal Reserve's latest decision on US interest rates due later Wednesday. ...; Articles 2008-06-25
Oil stable before US inventory data: LONDON AFP — Oil prices steadied on Wednesday as the market sat tight before a key report on the state of crude inventories in the United States, which is the world's biggest consumer of energy. Traders were also awaiting the Federal Reserve's latest decision on US interest rates...; Articles 2008-06-25
European shares gain after Barclays cash call: LONDON AFP — Europe's main stock markets rose on Wednesday with the focus on the banking sector after Barclays convinced Asian and Middle Eastern investors to snap up new shares being offered by the British lender. Dealers were also awaiting a key interest rate decision by the US...; Articles 2008-06-25