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Managerial decision-making (6 results)
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- Buyer Behaviour - Decision-Making Process
- Research suggests that customers go through a five-stage decision-making process in any purchase, for this purpose the model diagram is given in this paper. This model is important for anyone making marketing decisions. It forces the marketer to consider the whole buying process rather than just the purchase decision (when...
- White papers 2007-12-01
- Decision Yield: Does Your Decision-Making Measure Up?
- As more and more customer-facing decisions are automated-from approving loans to pricing insurance to determine cross-sell offers-the determination of what constitutes a good decision becomes more complex. In fact, the more decisions are automated, the more potential they have for both positive and negative effects on your organization. To determine...
- White papers 2007-12-01
- Improving Customer Loyalty
- Retaining customer loyalty is vital to the long-term success and profitability of your business. With industry consolidation, increasing competition, and changes in the marketplace, you need to work harder than ever to maintain a strong customer base. Improving customer loyalty is an essential element in customer retention. What You...
- Articles 2007-10-10
- Benefiting from the Balanced Scorecard
- Harvard professors Robert Kaplan and David Norton developed the balanced scorecard to help translate vision and strategy into action. This technique can make strategic planning a core part of any business. They showed that financial analysis, which is largely a look backward over past performance, isn’t enough to guide long-term...
- Articles 2007-10-03
- Culture's Role In Marketers' Ethical Decision Making: An Integrated Theoretical Framework
- In an increasingly multicultural marketing context, the question of the compatibility of ethical values across cultural borders has gained much in importance over the past decades. Given that more and more countries with rapid economic development are being integrated into world markets, culture needs to be understood as a multidimensional...
- White papers 2004-01-30
- Fleet Purchase Behavior: Decision Processes and Implications for New Vehicle Technologies and Fuels
- Vehicle fleets are a poorly understood part of the economy. They are important, though, in that they purchase a large share of light-duty vehicles, and are often targeted by governments as agents of change. This paper investigates fleet purchase behavior, using focus groups, interviews, and mail and telephone surveys. It...
- White papers 2005-02-16
- Navigating Growth in Emerging Markets: Six Rules for Improving Decision-Making Between Corporate and Local Leadership
- Multinational corporations MNCs are scouring the globe for growth, and increasingly they are finding it in emerging markets. Real GDP is forecast to rise three times faster in Brazil, Russia, India and China (the "BRICs" economies) than in the leading developed nations over the next six years - about six...
- White papers 2005-02-07
- Leveraging Predictive Analysis In Marketing Campaigns
- From the executive summary: 'Without an analytical structure in place, even the most savvy marketer will have difficulty manually analyzing all of the complex information they may be gathering on customers. Thus, predictive analytics includes data mining needed to provide a clear picture of what is going to happen, in...
- White papers 2004-06-08
- Tips and Strategies for Hiring Marketing Professionals
- The article is about hiring the right marketing professional, this can be the difference between sinking and survival to your business. Sales is everything you do to get the prospect to buy your service or product. Sales usually involves tactics and logistics, and involves the prospects actual decision-making process, Marketing...
- White papers 2003-01-01
- Enhanced Decision Making Using Data Mining: Applications for Retailers
- With the exponential growth in the amount of data being collected, improvements in technology, and research in machine learning, retailers are now able to reduce the ever growing difficult and complex decision making process by recruiting the efforts of data mining. Data mining is a computerized technology that uses complicated...
- White papers 2002-09-25
- Selling
- Selling can be defined as asking someone tobuy what is bieng offered in return for time, effort and/or money. Selling is a part of a four step process in the decision-making processlike buying, marketing, presenting, selling etc.
- White papers 2002-01-01
Additional Resources
- Competitive Intelligence Helps Identify Market Risks as Well as Business Growth Opportunities
- DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/1c82b6/pharmaceutical_com) has announced the addition of the "Pharmaceutical Competitive Intelligence: Expanding the Role and Reach of CI" report to their offering. Pharmaceutical competitive intelligence CI helps drive decision-making processes across an organization. As a forward-thinking, proactive support function, CI influences business development...
- Articles 2008-06-24
- Research Shows Changing Role of Influencers in Consumer Health Decisions
- Ketchum Launches Well-Connected, a New Health and Wellness Specialty NEW YORK, June 12 /PRNewswire/ -- For marketers of brands trying to claim a stake in the health and wellness market, targeting certain consumers presents challenges, according to "Health Attitudes and Well Connections: A Ketchum Consumer Study," a...
- Articles 2008-06-12
- A Concise Symptom-Based Textbook for Diagnosis and Decision Making in Clinical Gastroenterology Practice
- DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c93151)has announced the addition of "Principles of Clinical Gastroenterology" to their offering. Over the past twenty years, thousands of physicians have come to depend on Yamada's Textbook of Gastroenterology. Its encyclopaedic discussion of the basic science underlying gastrointestinal and liver diseases as...
- Articles 2008-05-28
- Comprehensive Study Guide for Human Resource Management in the Hospitality Industry
- DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c92203) has announced the addition of "Human Resources Management in the Hospitality Industry, Study Guide" to their offering. This book approaches hospitality human resource HR management as a decision-making practice that affects the performance, quality, and legal compliance of the hospitality business...
- Articles 2008-05-20
- Leading Analyst Firm's Report Recognizes Symphony Metreo's Pricing and Profitability Capabilities as Important in Evolving Sales and Operations Planning Market
- Symphony Metreo Well-Positioned to Help Companies Embrace New Integrated Business Planning Processes for Superior Operational Performance PALO ALTO, Calif. -- Symphony Metreo, Inc., a leading provider of enterprise pricing and operations management solutions, today announced its inclusion in AMR Research's "S&OP Technology Landscape: Evolution to Integrated Business Planning...
- Articles 2008-05-19
- Research and Markets: Delivering Business Value Through Sharepoint - an in-Depth Research Study
- DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c91528) has announced the addition of "Delivering Business Value Through SharePoint" to their offering. Due to an unprecedented amount of inquiries and interest from clients, the authors chose to conduct an in-depth research study on SharePoint's place in the enterprise. SharePoint users...
- Articles 2008-05-13
- In 2007, China's Diesel Sales Reached 122.64 Million Tons, Up 5.62% Year on Year
- DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c91399) has announced the addition of "China Diesel Market Report, 2007-2008" to their offering. Diesel products, as a fundamental energy product of China's economy, ensure the provision of important energy and the security of power supply for China's economic and social development....
- Articles 2008-05-12
- Changes in the Market Warrant CFOs Taking a New Look at the IT Decision Making Process
- DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c91511) has announced the addition of "CFO IT Analysis: 2008" to their offering The competitive market opportunity and risk to any enterprise organization comes from outside that organization. There are market forces represented by customers, technologies, outsourcers external to the organization that...
- Articles 2008-05-12
- The Latest Report Entitled Where Next for eCall? Contrasts the Two-Speed Approach Being Taken by the Consensus-Building Public Sector and Market-Driven Private Sector
- DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reportinfo.asp?report_id=598584) has announced the addition of "Where next for eCall?" to their offering. With key elements in the EC plans for a pan-European eCall service unresolved, attention is shifting to a new generation of private eCall services being developed by some of...
- Articles 2008-05-09
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