Dell Computer Corp.

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dell computer corp. and marketing - All News and Analysis

• Baker Tilly--London Stereo Master Video

  BNET - 2009-10-01

  Dell helps Baker-Tilly, a full-service accounting and advisory firm, with its massive Windows 7 deployment

  Tags: Dell Computer Corp., Video, Microsoft Windows 7, Corporate Communications, Microsoft Windows, Operational Accounting, Financial Services, Marketing, Operating Systems, Software, Finance

• Dell Inc. F2Q 2010 (Qtr End 07/31/09) Earnings Call Transcript

  Seeking Alpha - 2009-08-27

  Question-and-Answer Session Operator Operator Instructions Your first question comes from Benjamin Reitzes - Barclays Capital. Benjamin Reitzes - Barclays Capital Wanted to ask what happened since the analyst’s day on gross margins? It sounded like they were going to be in the mid-17s and excluding the gain around...

  Tags: Dell Computer Corp., Margin, Barclays Plc., Call Transcript, Earnings, Pricing Strategy, Pricing, Marketing Research, Marketing, Seeking Alpha

• Tech Law: Dell Settles Discrimination Suit, Intel Appeals Fine, Browser Choice, More

  BNET - 2009-07-28

  Dell to pay $9.1 million to settle gender discrimination class action suit by former employees; Intel appeals EU $1.5 billion antitrust fine; Microsoft offers browser choice in Europe to avoid more antitrust action; Apple backs off wiki suit; and video game trade group sues Chicago Transit Authority over ad ban....

  Tags: Dell Computer Corp., Antitrust, Video Game, Web Browser, Intel Corp., Web Browsers, Games, Corporate Law, Corporate Communications, Internet, Personal Technology, Business Operations, Marketing, Erik Sherman

• Can You Preach What You Practise?

  BNET - 2009-06-03

    Dell it like it is: Michael Dell quickly discovered that not every employee can articulate what the business doesHow many people in your company help you to sell more? Just the sales team -- or maybe marketing as well? Of course the answer is,...

  Tags: Dell Computer Corp., Sales Strategy, Sales Force Management, Marketing Research, Sales, Marketing, Ken Deeks

• Y&R's Stringham: Email Suggests Enfatico Is a Problem That Needs Fixing

  BNET - 2009-04-27

  Y&R Brands chief Peter Stringham referred to Enfatico as a "challenge" in a recent mass email to the Dell shop's staff, and hinted that some of what the agency was doing "hasn't been" working for Dell. The email was a welcome message to Enfatico staff as Enfatico...

  Tags: Dell Computer Corp., Agency, Y&R, Enfatico, Resistance, E-mail, Advertising & Promotion, Online Communications, Marketing, Jim Edwards

• Enfatico is Wrapped Into Y&R; Layoffs Expected; Dell Looks Elsewhere

  BNET - 2009-04-10

  Even though everyone expected it, it's still a surprise: Enfatico has been wrapped into Young & Rubicam, effectively killing* WPP and Dell's grand experiment of a giant new international agency to serve only the computer maker. See correction below No layoffs have been announced as yet, but...

  Tags: Layoff, Dell Computer Corp., Agency, Enfatico, Advertising & Promotion, Marketing, Jim Edwards

• Enfatico to Lay Off 8% of Staff; Dell Gave Agency the News Back in January

  BNET - 2009-02-24

  Enfatico, Dell's captive ad agency, has begun a round of layoffs, the agency said. The cuts are the latest in a chain of bad news for Enfatico, which began with the exit of Dell vp marketing Casey Jones, and later CMO Mark Jarvis. The pair were Enfatico's main clients at...

  Tags: Dell Computer Corp., Agency, Enfatico, Advertising & Promotion, Marketing, Jim Edwards

• Enfatico CEO Boone: Dell Ain't Everything -- We're Pitching New Clients

  BNET - 2009-02-21

  Enfatico CEO Torrence Boone said his agency is already pitching new business. Although Boone always said he wanted to take on other clients with Dell's permission the announcement -- in an interview with DMNews see video below -- is still an eyebrow-raiser because Enfatico was founded with the sole purpose...

  Tags: Dell Computer Corp., Agency, Client, Enfatico, DMNews, Advertising & Promotion, Public Relations, Marketing, Corporate Communications, Jim Edwards

• SPAM Stinks But Marketing is Clueless

  BNET - 2009-01-08

  My recent post "Poll: Promo Items as Sales Tools" spawned a comment from a marketing guy which truly made me cringe. But before I get to the substance of that comment, I want to go over the self-promoting advertisement that the writer included...

  Tags: Dell Computer Corp., Brand, Product, Sales, Intel Corp., Promo Items, Marketing Research, Branding, Marketing, Geoffrey James

• Windows Server® 2008: Ten Ways to Deliver New Business Value

  BNET - 2009-01-01

  What are the core IT challenges facing the typical enterprise today? In this video, Computerworld Vice President Bill Laberis and InfoWorld

  Tags: Dell Computer Corp., Microsoft Windows Server, Microsoft Windows Server 2008, Corporate Communications, Microsoft Windows, Servers, Operating Systems, Software, Marketing, Hardware