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- Richard Rosenblatt: How I Sold MySpace
- How do you replicate success? If anyone knows, it's Richard Rosenblatt. In 1999, Rosenblatt sold iMall to Excite@Home for $565 million. Five years later, as CEO of Intermix, he sold its MySpace property to NewsCorp for $580 million. Here, he shares insights on dealmaking, being in the room with Rupert...
- Videos 2007-09-17
Additional Resources
- CD/DVD Media and Data Longevity
- The dramatic increase in CD and DVD media demand - 500 percent this year and similar forecasts for next year - plus aggressive competitive pressures from second-tier and no-name media manufacturers have only increased the consumer's media selection confusion and their concern over media quality and data storage longevity. Grass...
- White papers 2004-07-20
- Webinar: Manage Your Information and Media Assets Better
- How can you increase operational efficiencies while growing new revenue streams? Today, Telco, Media/Entertainment and Publishing companies are challenged to get control over the vast amount of information that they use to run their business, and the media assets that generate revenue. View this on demand...
- Webcasts 2006-03-17
- Extending Your Storage: Avid Archiving Solutions
- The speed required to access media varies throughout the production and archive process. During production stages media access will be most frequent, and after the airing or delivery of the final product, frequency of access will drop off with demand. With the increasing need for storage capacity, the necessity to...
- White papers 2003-09-30
- The 30-Hour Day: On Demand for Media and Entertainment
- A recent study by MTV revealed that their typical viewer lives a 30-hour day. It means they're living in an on demand world: they surf the net, view DVDs, and play MP3s - doing enough of this simultaneously to add up to 30 hours of daily. However, most media and...
- White papers 2003-08-01
- Electronic Alternatives and Direct Mail Marketing
- As the Internet exploded, initial adoption rates suggested that electronic media would eventually command the lion's share of advertising expenditures and, in particular, threaten paper-based media such as print and direct mail. Later, as Internet advertising became better understood, some observers began to indicate that the new technologies might actually...
- White papers 2005-07-05
- IBM Digital Media Factory for e-Business
- Today, the convergence of two key trends - the growing demand for rich media and the exploding availability of affordable bandwidth - is causing enterprises of all types to evaluate how they can more efficiently and strategically create, manage and distribute digital media. The IBM Digital Media Factory for e-business...
- White papers 2001-02-01
- Digital Media Is A Victim Of Its Own Success
- The digital sector must value what it does and the media that it creates - or agencies and publishers will never really sit up and listen. In the early years, 'New' media modelled itself on some key points of difference between itself and other media - notably measurement. As online...
- White papers 2008-01-29
- advertising- media
- There is a huge variety of media available through which a business can conduct an advertising campaign. What are the main types of media and what considerations should a business make in choosing between them? The starting point in the selection of appropriate advertising media is a “media analysis”....
- Case studies 2003-01-01
- Preparing The Ultimate Online Media Kit
- This article says that a media kit is a sales tool for selling advertising in the ezine or on website. It should include everything a potential advertiser might need. It include in its discussion that what is a media kit, what does a media kit look like and why should...
- White papers 2003-01-01
- Selecting the Best Media for Your Ad
- With many media choices, it's easy to become overwhelmed when deciding where to advertise the business, and choosing the right media without going broke. Fortunately, over the years the author has defined a few simple guidelines any entrepreneur can use to select the best media for an advertising program. It's...
- White papers 2002-09-02
- Embedded Developers' Demand and Requirements for Commercial OSs and Software Development Tools: Volume IV - Current Practices and Emerging Requirements in the Consumer Electronics Vertical Market
- This paper provides a brief on embedded systems. According to the paper, the consumer electronics market is a large and fast growing sector of embedded industry. The demand for innovative devices wired and wireless, mobile and stationary is boundless. Fast growing technology areas included streaming media, media capture and playback...
- White papers 2003-04-01
- Publishing as a PR Vehicle
- When thinking of PR, one usually thinks of the media. When thinking of the media, one usually thinks of press releases to communicate with the media. There is, however, another way to leverage the media for exposure and awareness, and at a low cost. Feature articles are considered a media-rich...
- White papers 2002-03-18
- Video Pumps Up PR
- Despite a significant increase in the demand for healthcare news, TV stations are faced with serious budget cutbacks and often don't have the resources to produce the medical stories their viewers demand. As a result, stations are increasingly turning to video news releases (VNRs), b-roll packages, and satellite media tours...
- White papers 2002-11-01
- The Business Case for On-Demand Rich Media (ODRM): The 5 C's Driving Need in the Corporate Sector
- There are times when live meetings and presentations are the most effective tool, and there are many applications where the intended result is the creation of a professional presentation for use on a strictly on-demand basis. In many cases, however, to achieve the most significant results the answer increasingly will...
- White papers 2004-11-11
- Media Malpractice
- From the executive summary: ‘The erosion of measurements is the result of many things. More media being measured, poorer respondent cooperation and record keeping, growing clutter and commercial avoidance are some of the problems faced in media research. But, the conclusion is inescapable; media measurement systems need refitting, badly. The...
- White papers 2004-09-10
- Advertising Value Equivalency
- The idea of Advertising Value Equivalency (AVE) has been around for many years. It has generated much debate in the Public Relations industry, with this debate focusing on both its reliability and validity. Many people are attracted to it because it appears able to put a dollar value on media...
- White papers 2003-01-01
- Public and Media Relations
- Public relations are conducted through the media, that is, newspapers, television, magazines, etc. Publicity is mention in the media. Organizations usually have little control over the message in the media, at least, not as much as they do in advertising. Regarding publicity, reporters and writers decide what will be said....
- White papers
- Improve Your Media Relations Skills: Here's Ten Top Tips
- A person can have all the facts, know what he wants to say, and believe that his message is important to his market, yet never get a single media placement. Could it be the way the person is communicating? This paper discusses 10 highly effective tips to improving communication with...
- White papers
- Trends in Enterprise Print: Understanding the Cost of Business Communications
- A critical step in developing an integrated business communication strategy is to establish a highly accessible common repository for core content. The endpoint vision for an effective business communications strategy is a cross media model. In such a model, the content is developed by various content owners, independent from the...
- White papers 2006-03-12
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