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- ViTrue, Inc. Partners With Publicis Groupe's Denuo
- ViTrue, Inc., pioneer of the world's first user-created advertising platform, today announced a partnership with Denuo, the media futures consulting practice of the world's fourth largest communications company, Publicis Groupe (Euronext Paris: FR0000130577) (NYSE: PUB). Under the agreement, ViTrue and Denuo will work together to bring the power of user-created...
- Research articles 2006-07-26
- Todd Krieger: New Media Marketing Sherpa
- Denuo's Senior Vice President, Todd Krieger, has been helping clients with their new media branding since the digital age began. In this interview, Krieger also discusses several significant trends in social networking and branded content, outlines the most important aspects of online brand management and predicts how the world of...
- Videos 2008-03-08
- Publicis Buys Razorfish From Microsoft
- Maurice LevyPARIS Publicis Groupe today said it has reached an agreement with Microsoft to acquire digital shop Razorfish in a mixed cash and stock deal valued at approximately $530 million.Maurice Levy, CEO of Publicis, said in a statement that the move "should demonstrate that Publicis Groupe now presents a wider...
- News items 2009-08-09
- Microsoft to Sell Razorfish to Publicis for $530M
- | The Publicis Group said today it struck a deal to acquire digital marketing agency Razorfish from Microsoft for $530 million. "When we complete this transaction, approximately a quarter of our annual revenues will come from digital communications, and we believe we have more capacity to grow with new clients,"...
- News items 2009-08-09
Additional Resources
- Razorfish And Digitas To Share Support Operations; Denuo CEO Tobaccowala Relinquishes Post
- As Publicis Group finishes up the integration of its two interactive shops, Razorfish and Digitas, under its VivaKi unit, the agencies will start sharing support functions, starting with finance and human resources, the company said. In addition, Denuo, VivaKi’s in-house think tank, will also align with Razorfish and Digitas....
- External links 2009-12-02
- blinkx and Denuo Group Partner to Improve Online Video Ads
- Joint Effort Will Seek to Better Understand New Opportunities, Challenges for Relevance and Delivery
- Research articles 2008-02-26
- Publicis Groupe Reforms to Focus on Digital, Teams Up With Yahoo
- While the continuing online stumbling of the BDAs Big Dumb Agencies is always amusing, it does my heart good to know that they still can read the writing on the wall from time to time. Yesterday, French ad giant Publicis Groupe announced they'd be starting a new digital arm, VivaKi....
- Blog posts 2008-06-27
- Facebook and Twitter Are Determined Not to Make Money From Advertisers
- UPDATE: The TweetMoney blog just announced the results of its "Design a Revenue Model for Twitter" contest, and it was won by Publicis agency Denuo. See here. Facebook and Twitter -- both hailed by marketers as the future of reaching consumers -- seem to be determined to...
- Blog posts 2009-02-04
- GSI Commerce Buys Affiliate Marketer Pepperjam
- E-commerce solutions firm GSI Commerce has purchased some assets of affiliate marketer Pepperjam. No financial details were released, although GSI is buying Pepperjam’s affiliate marketing network as well as its interactive marketing agency, which specializes in search. GSI says that by owning its own affiliate network it will be...
- External links 2009-09-04
- Publicis Closes Razorfish Acquisition; Microsoft Gets 3.3 Percent Stake In Ad Holding Company
- Two months after striking the deal, French ad holding company Publicis Groupe has closed its $530 million acquisition of digital agency Razorfish from Microsoft (NSDQ: MSFT). As part of the terms of the sale, Microsoft got a 3.3 percent stake in Publicis, which paid Microsoft $286.8 million in cash...
- External links 2009-10-14
- Publicis Groupe's Digital Media Investment Chief Tim Hanlon Signs Off
- French ad holding company Publicis Groupe is losing its top digital media M&A and investment exec: Tim Hanlon. Hanlon serves as EVP and managing director of VivaKi Ventures, Publicis’ new media VC arm; Mediapost reports that he’s leaving the company at the end of the month. The news comes...
- External links 2009-10-15
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