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• How Many Brands Does it Take To Sell a Light Bulb?; Deskey Branding Experts say 'Borrowed Equity' Can Be Marketing Gold, Lead

  - 2005-12-19

  CINCINNATI -- "I'm not a doctor, but I play one on television..." This oft-recalled line from an aspirin commercial in the 1970s marks the pivotal moment celebrity endorsements classified as "borrowed equity" instead of a simple nod of approval, according to brand experts from Deskey Branding. The fact that...

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• Deskey Helps Create a New Pepto Experience from a Kid's Point of View; New Pepto-Bismol® Product That Appeals to Moms Was Created by Kids

  - 2005-11-22

  CINCINNATI, Ohio -- Deskey, the Cincinnati-based branding agency founded by legendary design icon, Donald Deskey, called on kids to help create a completely new product and brand foundation for the first-ever Pepto-BismolR kid's brand -- Children's PeptoTM -- which just landed on store shelves. When the Pepto-Bismol brand team...

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• Donovan Design.

  - 2005-07-01

  Offering the very Finest in Hand Made, Custom Lighting for Contract and Residential applications. Each lamp is individually designed, hand crafted, signed and dated by former Donald Deskey designer, Art Donovan. Our Gallery in Southampton, NY, is open By Appointment To The Trade. Feel free to...

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• Top ten viruses - April 2005

  - 2005-05-01

  A report compiled from Sophos's global network of monitoring stations, shows that Zaft-D, which first appeared at the end of 2004, continues its reign at the top of the list for the fifth month running, accounting for 46.6% of all reports. Only one new threat--Mytob-Z--has managed to break into the...

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• Donovan Design.(product profiles)

  - 2005-04-15

  Donovan Design represents the very finest in Handmade, Custom Lighting for Contract and Residential applications. All of our work is individually designed, hand-crafted, signed and dated by former Donald Deskey designer, Art Donovan. Our custom capabilities for finishes, configurations and colormatching is exceptional in the industry....

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• Award-winning DESlock+ security package provides low-cost, fast, on-the-fly encryption; Data Encryption Systems launches easy-to-use data security product offering transparent protection.

  - 2005-03-14

  M2 PRESSWIRE-14 March 2005-Data Encryption Systems: Award-winning DESlock+ security package provides low-cost, fast, on-the-fly encryption; Data Encryption Systems launches easy-to-use data security product offering transparent protectionC1994-2005 M2 COMMUNICATIONS LTD RDATE:14032005 Taunton, UK: Data Encryption Systems Limited, the UK's leader ...

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• Brand strategy is planned topic for marketing assn. meeting

  - 2004-09-07

  Bottom-Line Branding will be the topic for the monthly meeting of the Oklahoma Chapter of American Marketing Association at 11:30 a.m. Thursday at the Central Oklahoma Home Builder's Association, 625 NW Grand Blvd. Scott Yaw of Deskey Integrated Branding in Cincinnati, will be the speaker. More...

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• 10,000 square feet of history: at an Edward Durrell Stone and Donald Deskey landmark in suburban New York, it's 1934 all over again.

  - 2002-10-01

  SOON AFTER THEIR successful collaboration at Radio City Music Hall, architect Edward Durrell Stone and industrial designer Donald Deskey teamed up again. The new commission was a private one: a residence for Deskey's business partner, Richard Mandel, in Bedford Hills, New York. Completed in 1934, at...

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• 20th century AD

  - 2001-07-01

  Well before it was finished in 1935, the Richard H. Mandel house (Pl. I) was lauded by the New York Times as "a radical departure from the conventional house in plan, construction and use of materials." [1] Sited on what was originally some sixty acres with dramatic views of the...

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• A Star is Reborn.

  - 2000-03-01

  Restored by Hardy Holzman Pfeiffer Associates, Radio City's Mens' and Ladies' Lounges are back and more glamorous than ever. AFTER YEARS OF DECLINE and deterioration, Radio City Music Hail, the crown jewel of New York's famed Rockefeller Center, has been returned...

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