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detwiler mitchell

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Increasing Customer Lifetime Value: "Customer lifetime value" CLV or LTV is a way of measuring how much your customers are worth over the time they buy your products and services.; Tags: Business, CLV, Customer Lifetime Value, Feedback, management; Articles 2007-02-01
Planning an Advertising and Communications Campaign: Any communications campaign must have clear, measurable objectives. This is true whether the campaign is designed to communicate product benefits or to support an event. In order to achieve these objectives, a campaign requires careful planning. There are eight main stages to consider, from defining the target market to setting...; Tags: marketing, advertisement, media, sales; Articles 2007-02-15

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Your Work The 7 Interview Questions You Must Ask

The 7 Interview Questions You Must Ask

Forget 'What are your strengths and weaknesses?' If you want to get the real dope on prospective employees, ask job candidates these seven questions.
Your Industry Southwest Raises the Stakes in Denver Hub War

Southwest Raises the Stakes in Denver Hub War

The people of Denver are very lucky when it comes to air travel. While most airports would do just about anything to land a hub, Denver has three airlines fighting it out. United (UAUA), Frontier, and Southwest (LUV) have all been running their hub operations out of Denver with mixed results. Southwest, however, is the most aggressive of all, and its first promotion of the year shows that it's not going to let up.
Your Money Dumbest Things You Do With Your Money

Dumbest Things You Do With Your Money

Even smart people make financial moves that are downright illogical. Emotions and superstitions have a sneaky way of keeping you from rational financial decisions. But dumb choices can have serious, real-world consequences. Here are some of the biggest blunders we all make, plus tips from the experts on how to keep cool.