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- Risk Of Rebranding
- Deutsch New York's Val Difebo spoke to Julie Chen about the dangers of repackaging a product.
- Videos 2009-04-15
Additional Resources
- Deutsch New York Names Top Creative
- President Val DiFebo Names Peter Nicholson Chief Creative Officer/New York "2007 will be about reasserting our leadership position. Peter will build on our already solid foundation to get us there." - Val DiFebo NEW YORK -- Deutsch New York President Val DiFebo announced today that Peter Nicholson, 38,...
- Research articles 2007-02-07
- The Story Behind the Lowe/Deutsch Merger
- NEW YORK (AdAge.com) -- Interpublic Group last week said it planned to combine two U.S. ad-agency brands, Deutsch and Lowe. Only, rather than call it a merger, Interpublic is soft-pedaling it as "an alignment." And rather than admit that the long-mulled move was driven by an economic downturn that's pounded...
- News items 2009-10-18
- Interpublic Details New Leadership for Combined Deutsch, Lowe
- NEW YORK (AdAge.com) -- Interpublic Group of Cos. today announced it will combine the U.S. operations of Deutsch and Lowe Worldwide, with longtime Deutsch CEO Linda Sawyer overseeing the merged North American entity, ending years of speculation about a pairing of two ad agencies. The announcement confirms that Lowe New...
- News items 2009-10-15
- Lowe Brand Likely to Be Erased in U.S. Following Merger With Deutsch
- NEW YORK (AdAge.com) -- Interpublic Group of Cos. is about to pull the trigger on a merger of its agencies Lowe Worldwide and Deutsch that will do away with the Lowe brand in the U.S., according to people familiar with the matter. Mr. Wnek and representatives for Interpublic and the...
- News items 2009-10-15
- BANK ONE NAMES DEUTSCH FOR $60 MIL ACC'T.
- [Columbus, Ohio] Bank One selected Deutsch, New York, to handle its $60 million account. D'Arcy Masius Benton & Bowles, New York and St. Louis; TBWA/Chiat/Day, New York; and an undisclosed Chicago-based affiliate of DDB Needham Worldwide were all [Columbus, Ohio] Bank One selected Deutsch, New York,...
- Research articles 1999-03-22
- DEUTSCH-CREATED GALANT ADS GRAB FIRST-TIME BUYERS: MITSUBISHI CITES NEW CAMPAIGN FOR 20% INCREASE IN CONSIDERATION.
- Mitsubishi Motor Sales of America is calling the August launch of its 1999 Galant sedan a success. The introduction, via new agency Deutsch, New York and Santa Monica, Calif., relaunched the Mitsubishi brand with a "Wake up and drive" tag. Mitsubishi Motor Sales of America...
- Research articles 1998-11-02
- Revlon in sales slump, may stop going Deutsch; Firm puts account in review; needs more than cosmetic improvements.(News)(Brief Article)
- Byline: stephanie thompson Frustrated with continued sales declines and share losses, Revlon put its roughly $120 million advertising account, currently handled by Deutsch New York, into review. Revlon had been bullish about the prestige-inspire Byline: stephanie thompson Frustrated...
- Research articles 2004-11-22
- MITSUBISHI NAT'L ACCOUNT FINALLY LANDS AT DEUTSCH: SHOP PARLAYS ITS GALANT EFFORT INTO POSITION AS SINGLE AGENCY FOR CARMAKER.
- Mitsubishi Motor Sales of America will consolidate its national advertising, direct marketing, collateral, interactive and Hispanic ad accounts at Deutsch, New York and Marina Del Rey, Calif., effective Jan 1. Mitsubishi Motor Sales of America will consolidate its national advertising, direct marketing, collateral,...
- Research articles 1998-11-16
- DEUTSCH WINS ITS WAY INTO P&G VENTURE: HOT SHOP LANDS BRANDING WORK FOR REFLECT.COM ONLINE COSMETICS.(Statistical Data Included)
- Deutsch, New York, has edged into the beauty business, and onto Procter & Gamble Co.'s roster. Deutsch, New York, has edged into the beauty business, and onto Procter & Gamble Co.'s roster.
- Research articles 1999-11-01
- The Alliance for Downtown New York
- The Alliance for Downtown New York announced that Eric J. Deutsch, president and CEO of the Brooklyn Navy Yard Development Corp., as its new president. Prior to leading the BNYDC, Deutsch served as the senior vice president of the New York City Economic Development Corp., where he also held...
- Research articles 2005-10-19
- Sprint Nextel CFO Paul Saleh to Speak at Deutsch Bank Conference in New York
- RESTON, Va. -- Sprint Nextel (NYSE:S) CFO Paul Saleh will speak at the Deutsch Bank 15th Annual Media and Telecommunications Conference on Monday, June 4 at 9:10 a.m. EDT in New York. The conference is being held at the Palace Hotel in New York City.
- Research articles 2007-05-30
- Ikea reunites with New York ad agency
- After a brief, but well-publicized divorce, a creative couple has reunited in a $60 million match. Ikea, the Swedish home furnishings retailer with U.S. headquarters in Plymouth Meeting, said today it has rejoined with U.S. Deutsch, the New York agency that built Ikea's reputation for innovative advertising over an...
- Research articles 2006-01-13
- That's Italian!(Domino's Pizza's new ads for Italian Originals Chicken Grill pizza)(Brief Article)
- Domino's Pizza tries a little showmanship in a new campaign breaking today for its new Italian Originals Chicken Grill pizza. The first work since Deutsch, New ... Domino's Pizza tries a little showmanship in a new campaign breaking today for its new Italian Originals Chicken Grill...
- Research articles 2000-02-21
- At Deadline.(Late News)(Merrill Lynch and Company Inc. blames New York Mercantile Exchange of overpriced securities)(WildLife Conservation Society signs advertising contract with Deutsch Inc.)(Haier America introduces high end consumer electronic products
- This year's Armory Show, a contemporary art fair, has been moved up by about a month to coincide with The Art Show--creating a major art event in New York during Feb. 22-26. The two fairs are expected to attract 60,000 visitors. A number of smaller f ...
- Research articles 2007-01-08
- New York Icons Made of IKEA Flat Pack Boxes Highlight Advertising for NYC's 1st IKEA Store, Opening June 18, in Brooklyn
- BROOKLYN, N.Y. -- IKEA, the world's leading home furnishings retailer, today announced it is deploying a specifically-tailored advertising campaign to promote the June 18 grand opening of IKEA Brooklyn, the Swedish company's first store and restaurant destination in New York City. Beginning June 9 and lasting through June 30, the...
- Research articles 2008-06-04
- Beyond the Biz; NYIT print effort wins ad student a tryout.(Briefs)(New York Institute of Technology)
- Ad mogul Donny Deutsch, business mogul and reality TV phenom Donald Trump, and movie mogul Steven Spielberg are the unseen focus of a new campaign intended to show that the New York Institute of Technology is a step up from the "typical'' technical school. The print ...
- Research articles 2004-06-07
- 'X' marked by boutiques; cynical demographic a tough sell for ad agencies. (effective advertising for Generation X)(New York: Entertainment Town: Advertising)
- Catering to the needs of Generation X long has been a challenging and frustrating task. While certain West Coast powerhouses such as Chiat/Day with their controversial ABC campaign have generated considerable attention with high-profile efforts geared toward this oft-misunderstood demographic, New York firms making the greatest...
- Research articles 1997-09-29
- The Alliance for Downtown New York announced that Nicole LaRusso, a noted real estate and economic development specialist, has joined the organization as vice president for planning and economic development
- The Alliance for Downtown New York announced that Nicole LaRusso, a noted real estate and eco nomic development specialist, has joined the organization as vice president for planning and economic development. LaRusso will be responsible for creating and implementing the Downtown Alliance's economic development, and business attraction and retention...
- Research articles 2006-07-12
- Who's Who in Health Care.(business services of New York, includes address and phone number)(Directory)(Illustration)(Brief Article)
- BUSINESS SERVICES Aaronson Rappaport Feinstein & Deutsch 757 Third Ave. New York, NY 10017 (212) 593-6700 www.arfdlaw.com Mark B. Feinstein, managing partner Law firm concentrating in medical malpractice defense...
- Research articles 2002-07-15
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