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Diageo Plc. is in the Food Industry
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Diageo to Build New Irish Guinness Brewery
By David Jones LONDON (Reuters UK) - Diageo (DGE) will spend 520 million pounds on a new brewery on the edge of Dublin, but Guinness fans in Britain and Ireland will still get their dark beer from the historic brewery in the heart of the Irish...
Diageo to Build New Guinness Brewery in Ireland
LONDON (Reuters UK) - Diageo (DGE) plans to spend 520 million pounds in Ireland on a new brewery, renovate its central Dublin Guinness brewery and close two smaller sites at Kilkenny and Dundalk. The London-based group said on Friday it will build the new brewery...
Diageo to Sell Part of Dublin Guinness Site
LONDON (Reuters UK) - Drinks group Diageo (DGE) is expected to announce plans this week to close part of its historic Guinness brewery site in Dublin and sell the land for redevelopment, the Times reported on Monday. The company launched a review last June that valued...
One Brand, Many Markets: How to Create Powerful, Global Brands
If you dream big, you want your product to go global. But markets differ, and people's notions of everything from what's cool to what's cheap vary from South Africa to Sydney to San Francisco. So how much should you bend your brand to accommodate these local tastes? And if your...
New Spirit At Diageo
This article discusses case of Diageo who is poised to make an all-out marketing assault that will start to hit over the next year and significantly boost total marketing spending. The company is focusing exclusively on its alcohol lines and upgrading the marketing support behind essential brands after selling off...
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Diageo Supports Initiative to Combat Drunk Driving and Underage Drinking in California
Survivor Speaks to Students Alongside Congresswoman Lois Capps NIPOMO, Calif., April 28 /PRNewswire-FirstCall/ -- Diageo, the world's leading spirits, wine and beer company, is proud to support Brandon Silveria in his efforts to combat drunk driving. Silveria, who survived a drunk driving crash when he was a...
Guinness in strike danger
GUINNESS drinkers may go thirsty because of a strike at a brewery. The 800-strong workforce at the Guinness plant in Dublin will ballot this week for industrial action over redundancies. It could end in an allout strike, threatening supplies of the black...
Diageo Applauds Ohio House for Passing Zero Tolerance Legislation that Targets Adults Who Furnish Alcohol to Minors
Proposed Bill Enforces Harsher Penalties Through Driver's License Revocation COLUMBUS, Ohio, April 25 /PRNewswire-FirstCall/ -- Diageo, the world's leading spirits, wine and beer company, applauds Ohio's House of Representatives and bill sponsor Representative Kevin Bacon (R -District 21), for passing HB 312 today. This bill, aimed at...
Diageo Supports Initiative to Combat Drunk Driving and Underage Drinking in Kansas
Survivor Speaks to Students Alongside Congressman Dennis Moore OLATHE, Kan., April 25 /PRNewswire-FirstCall/ -- Diageo, the world's leading spirits, wine and beer company, is proud to support Brandon Silveria in his efforts to combat drunk driving. Silveria, who survived a drunk driving crash when he was a...
Diageo Supports Initiative to Combat Drunk Driving and Underage Drinking in Indiana
Survivor Speaks to Students Alongside Attorney General Carter TERRE HAUTE, Ind., April 23 /PRNewswire-FirstCall/ -- Diageo, the world's leading spirits, wine and beer company, is proud to support Brandon Silveria in his efforts to combat drunk driving. Silveria, who survived a drunk driving crash when he was...
Diageo Supports Initiative to Prevent Drunk Driving and Underage Drinking In New Jersey
Students and Community Members Learn From Survivor FLORENCE, N.J., April 15 /PRNewswire-FirstCall/ -- Diageo, the world's leading spirits, wine and beer company is proud to support Brandon Silveria in his efforts to prevent drunk driving and underage drinking as he speaks to high school students across New...
Diageo Commends Governor Beshear for Outlawing 'Alcohol without Liquid' Machines in Kentucky
Signs Bill to Eliminate Usage and Sale of Dangerous Devices FRANKFORT, Ky., April 12 /PRNewswire-FirstCall/ -- Diageo, the world's leading spirits, wine, and beer company, and an industry leader in promoting responsible drinking, commends Governor Beshear for signing HB202 that bans 'Alcohol Without Liquid' (AWOL) machines across...
Provision Interactive Launches Revolutionary "Air-Touch" System With Partner Diageo
Provision Interactive Technologies, asubsidiary of Provision Holding (OTCBB: PVHO), announced today thesuccessful launch of its new interactive 3D holographic display, developedas a prototype with partner Diageo one of the world's largest spiritscompanies. The new model actually allows consumers to "touch" the floatingholographic images to get more information on the...
Diageo Backs Initiative in the South East Aimed at Preventing Drunk Driving and Underage Drinking
Students in Tennessee and North Carolina Learn From Survivor SALISBURY, N.C., April 8, 2008 /PRNewswire-FirstCall/ -- Diageo, the world's leading spirits, wine, and beer company is proud to support Brandon Silveria in his efforts to prevent drunk driving and underage drinking as he speaks to students and...
Diageo Backs Legislation to Ban 'Alcohol Without Liquid' Machines in Kentucky
Applauds Legislature for Passing Bill to Eliminate Usage and Sale of Dangerous Devices FRANKFORT, Ky., April 3, 2008 /PRNewswire-FirstCall/ -- Diageo, the world's leading spirits, wine, and beer company, and an industry leader in promoting responsible drinking, applauds Kentucky's legislature for approving a bill that will ban...
Diageo Backs Legislation to Ban 'Alcohol Without Liquid' (AWOL) Machines in Kentucky
To: STATE EDITORS Contact: Rachel Rosenblatt of FD, +1-212-850-5697, for Diageo FRANKFORT, Ky., April 3, 2008 /PRNewswire-FirstCall/ -- Diageo,the world's leading spirits, wine, and beer company, and an industryleader in promoting responsible drinking, applauds Kentucky'slegislature for approving a bill that will ban 'Alcohol WithoutLiquid' (AWOL) machines across the state....
Pernod Ricard makes bid for Absolut
Pernod Ricard moved closer to bumping Diageo as the world's biggest spirits player with a deal announced Monday to acquire the Swedish state-owned parent of Absolut vodka for $8.3 billion. The French spirits company outbid several others for the world's best-selling premium vodka, including U.S.-based Fortune Brands, Absolut's...
How NOT to Win the Critical Fight Against Underage Drinking: Fabrications, Falsehoods and Fiction
Marin's Bogus 'Alert' Continues Practice of Misleading the Public BALTIMORE, March 31 /PRNewswire-FirstCall/ -- Diageo announced today its disappointment in seeing yet another setback in the serious issue of combating underage drinking. Last week, the Marin Institute issued a so-called "Action Alert" to the Maryland legislature that...
Sweden sells Absolut to Pernod for 5.6 billion euros
STOCKHOLM (AFP) — The Swedish government said on Monday that it had sold the Vin & Sprit group that owns Absolut vodka to the giant drinks company Pernod Ricard of France for 5.626 billion euros (8.88 billion dollars). With the purchase, Pernod Ricard will become the world's leading...
How NOT to Win the Critical Fight Against Underage Drinking: Fabrications, Falsehoods and Fiction
To: STATE EDITORS Contact: Rachel Rosenblatt, of FD, +1-212-850-5697, for Diageo BALTIMORE, March 31 /PRNewswire-FirstCall/ -- Diageo announcedtoday its disappointment in seeing yet another setback in theserious issue of combating underage drinking. Last week, the MarinInstitute issued a so-called "Action Alert" to the Marylandlegislature that was replete with inaccuracies...
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Diageo Plc. Company Info
NAICS Code
Wineries: 312130
