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dialogue marketing

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The Perfect Message at the Perfect Moment: The Idea in Brief Most customers don't want to hear from your company most of the time. If you're bombarding them with frequent promotional messages, you're probably generating more resentment than revenue. But there are fleeting moments...; Tags: Airline, In Brief, Harvard Business Review, Kirthi Kalyanam, Monte Zweben, Software, Enterprise Software, Marketing, Online Communications, Customer Relationship Management (CRM), Retail, Message, Customer, Dialogue Marketing, Harrah, E-mail, Marketing Research; Articles 2008-04-14

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Revenio, Siebel to partner; Companies to combine internet dialogue marketing, call center applications.(Brief Article): Revenio Inc. is expected next week to announce a technology partnership with Siebel Systems Inc. to integrate its ``dialogue marketing'' applications with Siebel's call center and sales-force automation applications. Revenio Inc. is expected next week to announce a technology partnership with Siebel Systems...; Tags: call-center, Internet, marketing, Siebel Systems Inc.; Research articles 2001-02-05
The ITSMA Services Marketing Institute Hosts Dialogue Marketing Workshop: LEXINGTON, Mass.--BUSINESS WIRE--Feb. 1, 1999 -- Allan Steinmetz, Founder of Inward Strategic Consulting and Former Arthur D. Little Marketing Executive, to Lead the Workshop The Information Technology Services Marketing Association ITSMA, together with its ITSMA Services Marketing Institute, will host a two-day workshop on Dialogue Marketing intended...; Tags: Marketing Workshop Inc.; Research articles 1999-02-01
Blue North Strategies Inc. Selects Exstream Software's Dialogue To Fulfill Demand for Variable Data Marketing Materials; Ability to Produce Targeted, Personalized Customer Communications Differentiates Marketing Services Firm: LEXINGTON, Ky. -- Exstream Software, Inc. (www.exstream.com) announced today that its Dialogue software has been selected by Blue North Strategies Inc., a Canadian-based marketing services firm, to develop personalized marketing materials for clients. Blue North is using Dialogue to create highly targeted marketing communications that offer clients the ability to...; Tags: Exstream Software Inc., marketing; Research articles 2005-09-29
Exstream Software Announces French Version of Dialogue Anywhere for Marketing: LEXINGTON, Ky. -- Exstream Software (www.exstream.com) today announced the release of Dialogue AnywhereTM for Marketing for the French marketplace, demonstrating the company's commitment to the localization of its products across the globe. An integrated module in its market-leading Dialogue enterprise personalization software, Anywhere for Marketing is a web-based design capability...; Tags: Exstream Software Inc., marketing; Research articles 2005-10-27

Initial Installation Of Cyber Dialogue's Telescope Marketing Data Mining Software Shows One-To-One Marketing A Reality On The Net: NEW YORK--BUSINESS WIRE--May 29, 1997--One-to-one marketing on the Internet moved a step closer to reality with completion of the initial installation of Cyber Dialogue Inc.'s TelescopeTM on the 1-800-BatteriesTM web site. Results of the initial three-month phase are contained in a case study released today jointly by Cyber Dialogue...; Research articles 1997-05-29
The 13 Prime Direct Marketing Numbers: Direct marketing is a numbers business. It explains different reading medium for marketing issues as High quality newspapers are expanding circulation,New magazine launches continue at a rapid pace, Website with millions of visitors, Literature, brochures, sales materials etc. E-marketing is growing, fax-marketing is working and direct mail continues to be...; Tags: Direct Marketing, ROCKINGHAM*JUTKINS*marketing, E-marketing, Sales Channel, Advertising & Promotion, Marketing Research, Sales Strategy, Sales, Marketing; White papers 2003-01-01
White Paper: Direct Email Marketing: This paper describes the combine power of image-rich content with the speed of electronic delivery and real-time tracking, and one will begin to understand the potential of direct email marketing. Email technology provides innovative solutions for a fundamental problem: creating a dialogue or engaging the public in the products, services...; Tags: Direct Email, Pop Art, Direct Email Marketing, Email Technology; White papers 2002-04-16
Understanding the Basics of Web Marketing: Internet marketing is about giving—rather than getting—attention; and anyone working online should think about harnessing this potent tool, given what it can do for a business. A complement to traditional marketing, Internet marketing supports and enhances a company's overall message by providing comprehensive information about a particular product or service,...; Tags: Marketing research, BNET Editorial, Internet marketing, online advertising, marketing, contextual advertising, Internet, email marketing, marketing strategy, brand, Web, Web site, advertisement, branding, laser, sales, network, e-mail, graphics, TV, tool; Articles 2007-10-29
Synergent Chooses Digital Dialogue: Business Editors TAYLOR, Mich.--BUSINESS WIRE--April 19, 2001 Maine Credit Union League subsidiary enters reseller agreement with Internet-based call center Digital Dialogue, an Internet-based multi-channel call center that enables credit unions to provide members 24-hour lending services with immediate loan decisions, today announced that it has entered...; Tags: Synergent Corp.; Research articles 2001-04-19
Leaders Who Sabotage Their Own Marketing: I just caught up with a colleague who recently jumped ship to a new marketing role / company after reaching his wit's end with his previous CEO. Hearing about what he endured in that previous role got me thinking about just how important a rational, intelligent leader is to...; Tags: Marketing research, Travis Van, CEO, Leader, Marketing; Blog posts 2007-09-06
Valassis Accused of Using Hidden Identities in Online War With News America Marketing: Has a Valassis executive been using a "sock puppet" a fake online identity to criticise News America Marketing? That's the claim of Joe the Coupon Guy, a blogger who writes about (you guessed it!) coupons. News America has retained a lawyer to see whether it can sue Valassis over the...; Tags: Message, Consumer, Coupon, Newspaper, Identity, Valassis, News America Marketing, News America, U.S.A., Let\, Manufacturing, Jim Edwards; Blog posts 2009-04-28
e-Dialog's Vice President of Sales Appointed to The Direct Marketing Association Retail Marketing Council: LEXINGTON, Mass. -- e-Dialog, the precision e-mail marketing innovator, today announced that John Polcari, the company's vice president of sales, has been appointed to The Direct Marketing Association The DMA Retail Marketing Council. The goal of the DMA Retail Marketing Council is to provide a venue for education and dialogue...; Tags: Council, Direct Marketing Association; Research articles 2005-08-25
Codes of practice, direct marketing and on-line services: Electronic Commerce offers both users and service providers a global market place for information and for the purchase of goods and services. Direct marketing, which is based on the principle of dialogue and interactive relationship between the marketer and the customer, is the central marketing discipline in this process. All...; Tags: Direct Marketing, Electronic Commerce, Sales Channel, Advertising & Promotion, Marketing Research, Sales, Marketing; White papers 1997-11-10
High Performance Marketing: How to Deal With Direct Marketing's Evolving Challenges and Not Burn Out Your IT Department: Today, the direct marketing discipline must deal with new challenges including email and Web channels, real-time marketing, decentralized organization structures and customer dialogue demands. Addressing these challenges causes an explosion of IT demands as new data needs and the complexity of data structure and integration required are addressed. This paper...; Tags: Direct Marketing, Information Technology, Challenge, High-performance, Investcorp, Sales Channel, Advertising & Promotion, Marketing Research, Strategy, Sales, Marketing, Management; White papers 2006-05-11
P&G weds data, sales; Retooled corporate site aims to build customer dialogue.(Proctor and Gamble's PG.com): Amid a sea of corporate Web sites offering mainly dry company information, Procter & Gamble Co. is trying to reinvent PG.com as a marketing tool that incorporates marketing, research, e-commerce and customer service. The site, which relaunched l Amid a sea of corporate Web sites...; Tags: Procter & Gamble Co., sales; Research articles 2000-10-23
Brand Marketing For A Demand Responsive World: From the executive summary: ‘Marketing is shifting from a paradigm of dictation to dialogue, and bringing with it some unsettling changes, perplexing most marketers today. Previously assumed realities such as brand loyalty seem to be fleeting. Today, the lifecycle of a brand moving from performance driven, to price driven is...; Tags: Brand, Interbrand, Branding, Marketing; White papers 2003-01-01
How Marketing Can Support the Innovation Imperative: Innovation is a major hot button with business these days, given its critical role in driving organic business growth. Equally important to innovation is the role of the brand. The brand is a valuable business asset with tremendous equity that can be leveraged to achieve innovation. The challenge is to...; Tags: Innovation, Brand, World Advertising Research Center, Branding, Leadership, Strategy, Marketing, Management; White papers 2005-11-01
Integrated Marketing Communication (IMC) and Brand Identity as Critical Components of Brand Equity Strategy: For practitioners, Integrated Marketing Communication IMC has become widely accepted, has pervaded various levels within the firm, and has become an integral part of brand strategy that requires extensive brand development activities within the firm before beginning any external brand communications efforts. Regarding academics, Vargo and Lusch (2004) argued in...; Tags: Brand, Integrated Marketing Communication, Brand Equity, Brand Identity, Branding, Marketing; White papers
The Power of Event-Based Marketing: Understand and Master Event Triggers to Supercharge Your Customer Relationships and Grow Your Business: Event Based Marketing EBM is a strategic process designed to enhance the dialogue and relationship a person has with each of his customers. To work as promised and deliver positive results, EBM requires advanced technology and carefully crafted marketing plans. To personalize new product or service offers to individual customers,...; Tags: NCR Corp., Event Based Marketing, Marketing Research, Marketing; White papers 2003-01-01