Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Pepsi's New $1 Million Logo Looks Like Old Diet Pepsi Logo
- Pepsi's New $1 Million Logo Looks Like Old Diet Pepsi LogoRE: Pepsi's New $1 Million Logo Looks Like Old Diet Pepsi LogoWhat an incredible waste of time and money. I'm mostly down on branding when it comes to B2B companies, but I'm not surprised to find out that B2C companies...
- Discussion threads 2008-10-28
Additional Resources
- Lime time.(Pepsi Lime and Diet Pepsi Lime)(Brief Article)
- Pepsi-Cola added lime to its product line to create Pepsi Lime and Diet Pepsi Lime. Available in 20-ounce bottles, 2-liter bottles and 12- and 24-packs, Pepsi is calling on "The Force" to be with Pepsi Lime and Diet Pepsi Lime. With Pepsi's Pepsi-Cola added lime to...
- Research articles 2005-06-01
- Diet Coke vs Diet Pepsi.(News)(market shares)
- To unveil the makeover of its 43-year-old Diet Pepsi brand, PepsiCo revived its famed "Pepsi Challenge.'' It uses pop-culture references to tout that 56% of consumers said Diet Pepsi has more cola taste than its archrival. The spots use fuzzy ma To unveil the makeover of...
- Research articles 2007-05-21
- Diet Pepsi stars in Super Bowl ads.(by Pepsi-Cola Co.)(Brief Article)
- Pepsi-Cola Co. followed nearly two decades of Super Bowl advertising with this year's Diet Pepsi spots featuring P. Diddy and Jackie Chan. Two commercials for the brand, along with a third for Sierra Mist, aired in the first and second quarters of Su Pepsi-Cola Co. followed...
- Research articles 2006-02-01
- Diet Pepsi Looks to Make Summer Splash with New Look, New Ad Campaign
- FOOD AND BEVERAGE CLOSE-UP-9 May 2007-Diet Pepsi Looks to Make Summer Splash with New Look, New Ad CampaignC2007 - CloseUpMedia - newsdesk@closeupmedia.com The 43-year-old Diet Pepsi brand is getting a makeover this summer, including a fresh, new look and a series of new ads that it said plays up...
- Research articles 2007-05-09
- Pepsi's New $1 Million Logo Looks Like Old Diet Pepsi Logo
- The new Pepsi logo, designed by the Arnell Group, looks suspiciously like an old, long-abandoned Diet Pepsi logo see below. Both new and old logos have an almost identical, rounded, sans-serif typeface, with the red and blue Pepsi wave device sloping upward diagonally to the right. Only the spacing and...
- Blog posts 2008-10-27
- Pepsi's the one. (Associated Press photo on front page of March 4, 1991 issue of The New York Times shows US General Norman Schwarzkopf with a can of Diet Pepsi within reach) (editorial)
- The A.P photo that appeared on the front page of The New York Times on March 4, showing a scowling Gen. Norman Schwarzkopf seated next to Saudi Gen. Khalid bin Sultan at a plain wooden table, dictating peace terms to a pair of Iraqi generals, recorded a...
- Research articles 1991-04-08
- Unilever 1Q Profit Rose and Diet Pepsi Gets Ready for summer with a New Look.
- M2 PRESSWIRE-4 May 2007-U.S. Equity News: Unilever 1Q Profit Rose and Diet Pepsi Gets Ready for summer with a New LookC1994-2007 M2 COMMUNICATIONS LTD RDATE:04052007 City of Industry, CA - Consumer Goods industry alert provided by U.S. Equity News. Unilever (NYSE:UN),...
- Research articles 2007-05-04
- "Bubbly Blue" graphics celebrate Pepsi attributes. (Product Spotlight).(advertisement)
- The great taste of Diet PEPSI isn't changing. Instead, the $4 billion brand has a new look that stands out among other diet colas, accentuating its "light, crisp, refreshing" attributes. Diet Pepsi's new package design features an upright l The great taste of Diet PEPSI isn't...
- Research articles 2002-04-01
- Arnell's Competitors Hate the New Pepsi Logo
- In a completely unsurprising set of reactions, design honchos who compete against the Arnell Group for business had little good to say about the new logo for Pepsi. BNET broke the news a few weeks ago that the new, $1 million logo bears a strong resemblance to an old,...
- Blog posts 2008-11-21
- Pepsi's got the right one baby. (clothing inspired by Ray Charles' Pepsi commercial) (Newsfront) (product announcement)
- PEPSI'S GOT THE RIGHT ONE BABY Diet Pepsi's TV commercial featuring Ray Charles has folks nationwide singing the jingle "You've got the right one baby, uh huh." And it won't be long before children and adults will be wearing clothing in PEPSI'S...
- Research articles 1991-05-01
- BUSINESS BRIEFS: Pepsi-Cola
- Pepsi-Cola won space next to rival Coca-Cola on American Airlines flights, suggesting others may profit from giving consumers more soft drink choices. American Airlines said the Coke contract recently expired and American decided talking with both soft drink makers to allow Pepsi and Diet Pepsi on its planes along with...
- Research articles 1998-05-25
- Pepsi prepares for advertising war. (Pepsico advertising contracts)
- Pepsico has selected its advertising companies for its entry into the Israeli market. Sources indicate the budget will be divided between two companies. Gitam Image Promotion Systems will handle the advertising for Pepsi-Cola and Diet Pepsi and Ariel Pepsico has selected its advertising companies for its...
- Research articles 1992-02-14
- Pepsi's Nonsensical Logo Redesign Document: $1 Million for This?
- Pepsi paid $1 million for its new logo (even though it looks a lot like other brands' logos), but the details of exactly how Arnell Group justified that astonishing fee have remained hidden -- until now. AgencySpy obtained a fantastic PDF of a work-in-progress document from Arnell...
- Blog posts 2009-02-10
- Arnell's "Explanation" of Failed Tropicana Design Resembles His Nonsensical Pepsi Document
- When he launched a new design for Tropicana, Peter Arnell gave a rambling, pseudo-intellectual explanation of the packaging. This was the packaging that was just cancelled by Pepsico after it emerged that consumers really, really liked the old packaging. But Arnell's explanation of the...
- Blog posts 2009-02-26
- Peter Arnell: Pepsi Logo is "Bullshit"; Tropicana Is "Not My Brand ... So What the Hell?"
- Is Peter Arnell deliberately trying to antagonize PepsiCo? He allowed Newsweek to follow him around for a few days and in the resulting article he calls the new Pepsi logo he designed "bullshit" and says of the Tropicana redesign fiasco, "it's not my brand. It's not my company. So what...
- Blog posts 2009-03-31
- Arby's® Restaurants Chooses Pepsi; Also Adds Dr Pepper To Beverage Selection
- ATLANTA -- For the first time in the brand's 40 year history, Arby's is aligning its restaurants with a national soft drink beverage program. Arby's has signed agreements to serve PepsiCo products, including Pepsi, Diet Pepsi, Mountain Dew, Sierra Mist, Mug Root Beer, and Tropicana Lemonade as well as Cadbury...
- Research articles 2005-12-19
- Pepsi Program Plays a Musical Tune for Schools Nationwide - Brief Article
- PURCHASE, N.Y.--Pepsi-Cola this week launches "Share the Joy with Music" nationwide, aimed at enabling communities to help schools by collecting "Pepsi Notes" printed on soft drink labels and redeeming them for musical instruments, accessories, sheet music, software and other equipment to improve the quality of their music programs. The notes...
- Research articles 2000-11-13
- Pepsi prepares pop culture promo. (Pepsi-Cola Co.)(Brief Article)
- [SOMERS, N.Y.] Pepsi-Cola Co. plans to announce its major summer push in the next few weeks, a game board promotion called Pop Culture. ...[SOMERS, N.Y.] Pepsi-Cola Co. plans to announce its major summer push in the next few weeks, a game board promotion called Pop Culture. The ...
- Research articles 1998-03-30
- Pepsi unveils new logo, package design - Supplier Digest - Brief Article
- SOMERS, N.Y.--For the first time since 1973, Pepsi-Cola has unveiled a new product logo, which is slated to appear on its Pepsi, Diet Pepsi and caffeine-free Pepsi products.
- Research articles 1991-10-07
- << Previous
- page 1 of 1
- Next >>
Presented by American Express