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- Clear thinking needed to distribute content: clearing houses include the delivery, tracking and billing capability that are needed to create use-based revenue from mobile content. (Comment).
- EMS and MMS are on everyone's lips. The mainstream appearance of colour and polyphonic handsets has acted as a steroid injection into the mobile content market. Enthusiasm levels are further buoyed by the fact that EMS and MMS content are billable via premium SMS (despite a few teething problems with...
- Research articles 2002-05-30
- Over-promising is under-performing: Alan Mitchell begs marketers not to see branding as the Holy Grail of management. (Mitchell)
- "Look! My dog can play chess!" said a man to his friend. "Wow!" said the friend, who promptly sat down to watch. After a while, he got up looking disappointed. "He doesn't play very well," he remarked, and walked off. But stories aside, every marketer knows the perils...
- Research articles 2002-02-01
- The European ATM WAN Equipment and Services Market -- A new study by Frost & Sullivan; Expanding bandwidth capacity to bolster demand for ATM WAN equipment and services.
- M2 PRESSWIRE-18 May 2000-FROST & SULLIVAN: The European ATM WAN Equipment and Services Market -- A new study by Frost & Sullivan; Expanding bandwidth capacity to bolster demand for ATM WAN equipment and services C1994-2000 M2 COMMUNICATIONS LTD RDATE:18052000 ...
- Research articles 2000-05-18
- New brands that beg to differ
- The companies responsible for this year's Top 10 New Products list fought the good fight and won. Their battle cry: differentiate! Differentiation is the engine of the brand train. If the engine stops, so will the train," explained Pat Cafferata, president and CEO of Young & Rubicam advertising agency....
- Research articles 1998-11-01
- Up for adventure? (clothing for new and extreme sports)(Special Supplement)
- Americans are taking more risks physically and their equipment needs have expanded the retail sporting goods market. In 1994 mountain biking, backpacking, snowboarding and skateboarding rose 16.2% combined, and in-line skating increased 57.2%. Nike, Reebok and Adidas are all developing shoes for cyclists which can be worn on and off...
- Research articles 1996-01-29
- Ignore Enterprise Integration at Your Peril: A report by the TowerGroup finds insurers clinging to silos, which is hampering growth and differentiation.
- Insurance firms that lack a cohesive vision and strategy across their entire enterprise are failing to take advantage of the bounty of newfound technological options available to them and are limiting their capacity for differentiation and growth. Insurance firms that lack a cohesive...
- Research articles 2006-02-01
- Frost & Sullivan Confers the 2006 Product and Services Differentiation Innovation Award on Medic4all.
- Medic4all Presented With 2006 Frost & Sullivan Award for Product and Services Differentiation Innovation, in Recognition of its InnovativeTelemedicine Offering Medic4all Presented With 2006 Frost & Sullivan Award for Product and Services Differentiation Innovation, in Recognition of its InnovativeTelemedicine Offering
- Research articles 2007-02-19
- Vitro and PhosphoSolutions Collaborate to Study Stem Cell Proteomics
- Vitro Diagnostics, Inc. (OTC BB: VODG), dba Vitro Biopharma, announced establishment of research collaboration with PhosphoSolutions, LLC Aurora Colorado to characterize intracellular signaling mechanisms involved with regulation of stem cell growth and differentiation. Vitro has previously developed 29 adult pancreatic stem cell lines and has developed methodologies to induce...
- Research articles 2006-01-11
- Seven ways to differentiate your company.
- Differentiation has long been a marketing strategy used to separate one particular company from its competition. Unfortunately, there has been has more interest than action. Line up 10 of almost any type of business and one looks just about like t Differentiation has...
- Research articles 2005-09-19
- Differentiation drives broadband adoption in Europe - report.(according to IDC report)
- EUROPEMEDIA-C2003 Van Dusseldorp & Partners - http://www.vandusseldorp.com/ EUROPEMEDIA-C2003 Van Dusseldorp & Partners - http://www.vandusseldorp.com/
- Research articles 2003-06-10
- QUIZ: Why Would a Firm Buy from YOU?
- Why would a B2B customer buy from you, rather than from the competition? That's an important question, obviously, but many reps do not understand the basic reason why a B2B customer chooses to work with a particular rep. Below are five attributes that you can bring to the table when...
- Blog posts 2009-05-28
- Are "Best Practices" Worth Following?
- Management consultants are always talking about best practices, but I'm not convinced that the experiences of big-name firms are all that relevant when it comes to regular companies. No, I'll go further. I think that the enshrining of "best practices" makes companies do things that were smart for the original...
- Blog posts 2009-02-13
- Dare to Be Different: Successful Marketing Means Standing Out From Your Competitors
- Differentiation plays a key role in branding and is the foundation of a competitive advantage. And it profoundly affects one's position in the minds of his or her prospects and customers. Effective differentiation can position one as No. 1 among his or her competitors - the company or brand customers...
- White papers 2005-04-01
- Piracy and Quality Choice in Monopolistic Markets
- This paper studies the impact of piracy on the quality choices of a monopolist. In the absence of piracy, the monopolist has no incentive to differentiate its products. With piracy the monopolist might in- stead produce more than one quality, so that differentiation arises as the optimal strategy. This is...
- White papers 2002-04-01
Additional Resources
- Horizontal Product Differentiation In Auctions And Multilateral Negotiations
- First-price auctions and multilateral negotiations are experimentally compared after introducing horizontal product differentiation into a standard procurement setting. The two institutions yield the buyer the same surplus, a difference from prior findings with homogeneous products that results from differentiation's influence on the sellers' pricing behavior. In particular, this paper finds...
- White papers 2006-04-01
- CHABOT EMOTIONAL DIFFERENTIATION SCALE: A THEORETICALLY AND PSYCHOMETRICALLY SOUND INSTRUMENT FOR MEASURING BOWEN'S INTRAPSYCHIC ASPECT OF DIFFERENTIATION, THE
- Bowen's theory (1978) of differentiation is the personality variable most critical to mature development and the attainment of psychological health. The study of psychological differentiation has been confounded by confusion regarding the constructs being studied and the measurement tools used to assess them. The purpose of this review is to...
- Research articles 2006-04-01
- Incentive Compatible Pricing Strategies for Product Differentiation in Durable-Goods Markets
- Product differentiation in durable-goods markets is often complicated by the fact that decision processes for the market participants are intrinsically dynamic. Transaction costs in selling used goods prompt consumers to think ahead in order to avoid adverse lock-ins, and hence have a strong influence on the endogenous formation of these...
- White papers 2002-01-01
- Differentiation For The Long Haul : Technology Leadership Makes The Difference Between Products That Matter And 'Me Too' Commodities
- Many R&D leaders have reached the point of diminishing returns in their efforts to improve the product integration process. To achieve further time-to-market reductions,and,moreover, to introduce products with more durable bases of technological and market advantage , companies need to look upstream in their development chains . They must, in...
- White papers 2000-04-01
- Vive La Difference: Using Hyper-Differentiation Strategies To Build Value And Boost Profits
- As consumers find themselves besieged by advertising campaigns, smaller companies, in particular, can benefit from the strategy of differentiating their product from the competition. This distinguishes "push" campaigns from "pull" campaigns. This article points out that the larger companies, including the top sellers in the beer industry, often opt to...
- White papers 2003-01-15
- CentraSep Tech receives the 2006 Product Differentiation Innovation Award.(NEWS)
- Frost & Sullivan selected CentraSep Technologies as the recipient of the 2006 Product Differentiation Innovation Award in the North American industrial solid/ liquid separation equipment market in recognition of the company's unique, simple and Frost & Sullivan selected CentraSep Technologies as the recipient...
- Research articles 2006-11-01
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