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	<title><![CDATA[digital asset management and marketing Resources | BNET]]></title>
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		<title><![CDATA[Assessing the Value of DAM Systems for Advertising Agencies]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=174754]]></link>
		<description><![CDATA[This white paper outlines how advertising agencies calculate a Return on Investment, both a Tactical ROI and a Strategic ROI, for adopting a Digital Asset Management system.  Ad agencies such as Ogilvy & Mather, McCann Erickson, Deutsch, Inc., Young & Rubicam, TBWA Paris, Grey Global, BBDO New York, Euro...]]></description>
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		<pubDate>Tue, 28 Mar 2006 00:00:00 -0800</pubDate>
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		<title><![CDATA[MediaBin Launches Version 2.3: Web-Enabled Digital Asset Management Applications Streamline Marketing Processes for Global Corporations]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2002_Sept_17/ai_92809056]]></link>
		<description><![CDATA[Business Editors]]></description>
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		<pubDate>Tue, 17 Sep 2002 00:00:00 -0700</pubDate>
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		<title><![CDATA[Digital Asset Management Meets the Web]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=62531]]></link>
		<description><![CDATA[Digital branding, is not just about e-commerce. The primary reasons e-commerce got off to a slow start, especially with consumers is lack of trust. Many companies do business in both the physical and virtual worlds. Moreover, many Internet startups that have never had to wash a showroom window have proven...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 18 May 2001 00:00:00 -0700</pubDate>
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