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- Managing the Flood of Media: Is Digital Asset Management the Solution
- This paper provides information on digital asset management. The film library is working with Convera, which hosts the system, although that process is evolving to an in-house infrastructure. White explains that thanks to its DAM system, National Geographic Television is also expanding its holdings to include control of complementary archives...
- White papers 2004-01-07
- Digital Asset Management Prototype Lays Foundation for Lower Costs, Increased Efficiencies, and Enhanced Services
- Based in Boston, Massachusetts, WGBH is one of the leading public broadcasting stations in the United States. The challenge was to develop a prototype for industry-first Digital Asset Management solution, with key business objectives that include lower total cost of operations through the integration of existing tools; increased efficiencies; enhanced...
- White papers 2005-01-01
- Digital Asset Management
- As traditional media and entertainment companies evolve into multimedia entities and begin to reach the consumer through several media forms, they are increasingly turning to digital asset management DAM solutions to provide them with better control and use of their assets. Digital assets often include rich media such as: video,...
- White papers 2004-05-07
- Digital Asset Management: The Art of Archiving
- A Digital Asset Management application is simply a tool for organizing digital media assets for storage and retrieval. When searching for a digital asset management system, the first thing to identify is your objective. The marketplace offers a broad range of solutions, ranging from individual workstations to enterprise-wide solutions. Desktop...
- White papers 1999-09-01
- The ESPN Digital Conversion Project: A Case Study in Digital Asset Management
- ESPN has undertaken one of the most ambitious broadcast technology and workflow restructuring projects in television history: the conversion of ESPN's production facilities, media creation and presentation workflows, and its irreplaceable content archive, from analog to digital. Like most media asset management applications, it is driven by three primary business...
- White papers 2004-02-18
- Leveraging Digital Asset Management Systems to Achieve Radical Business Performance Improvement
- Business models are changing throughout the broadcast industry. Media businesses are increasingly recognizing the need to deliver wider offerings of niche content to ever more demanding and value conscious consumers. The historic broadcast 'push' model is having to co-exist with on-demand digital TV and broadband content distribution and consumption. The...
- White papers 2003-06-04
- Architectural Considerations In Digital Asset Management
- What is the proper foundation for an enterprise-scale Digital Asset Management DAM system? How much of that system should be part of an organization's shared infrastructure and how much should be tailor-made to a specific application? There is no single answer to these questions, but changes in the technology industry...
- White papers 2004-10-01
- The "Rs" Of Digital Asset Management For Creative Organizations
- In an ideal world, creative organizations, such as advertising agencies and design firms, work in an atmosphere of maximized business productivity, where assets are easily recordable, retrievable and reusable by anyone in their organization. In this state of business euphoria, creative types become more creative, managers become more innovative, and...
- White papers 2006-11-01
- Digital Asset Management Guide for Marketers 3: The Next "New Thing"
- This paper provides a look at the evolution of digital asset management and what may lie beyond it. Digital asset management continues to evolve under the forces of two influences: greater integration of digital asset management into other applications and greater integration of digital asset management into the server and...
- White papers 2003-04-29
- Assessing the Value of DAM Systems for Advertising Agencies
- This white paper outlines how advertising agencies calculate a Return on Investment, both a Tactical ROI and a Strategic ROI, for adopting a Digital Asset Management system. Ad agencies such as Ogilvy & Mather, McCann Erickson, Deutsch, Inc., Young & Rubicam, TBWA Paris, Grey Global, BBDO New York, Euro...
- White papers 2006-03-28
- Staying Competitive at WGBH, Boston Artesia on Sun Expedites Asset Management
- WGBH is a diversified nonprofit educational media company in Boston, Massachusetts. In September 2000, WGBH began the deployment of an enterprise-wide Asset Management system. The company investigated a Digital Asset Management DAM systems project to organize and coordinate its media assets. Working with Sun Microsystems WGBH evaluated different DAM systems...
- White papers 2001-10-01
Additional Resources
- From Acquisition To Air
- The digital revolution is changing the business dynamics of television. The United States has seen a six-fold increase in the number of available channels in the last three years, creating a crowded market for ad dollars. New video-on-demand and interactive services are also vying for consumers' time and money. But...
- White papers 2009-01-01
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