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- VW Marketing Leader Tesa Aragones Joins dng as Managing Director of Digital Branding; Arrival of interactive marketing pioneer signals continued evolution of independent ad agency
- LOS ANGELES -- In a move to build on its strategic and digital media branding capabilities, davidandgoliath dng Chairman and Chief Creative Officer David Angelo has announced that Tesa Aragones has joined the independent ad agency as Managing Director of Digital Branding, a new position.
- Research articles 2006-05-22
- VW veteran Aragones brings digital branding fervor to Kia's ad shop.(Volkswagen)(employee of David & Goliath)(Interview)
- Byline: Jean Halliday Byline: Jean Halliday
- Research articles 2006-05-22
- Digital Asset Management Meets the Web
- Digital branding, is not just about e-commerce. The primary reasons e-commerce got off to a slow start, especially with consumers is lack of trust. Many companies do business in both the physical and virtual worlds. Moreover, many Internet startups that have never had to wash a showroom window have proven...
- White papers 2001-05-18
Additional Resources
- FutureBrand Adds Leading Edge Digital Branding Talent; Randall Hensley and Billie Harber to Join FutureBrand
- Business Editors NEW YORK--BUSINESS WIRE--Oct. 3, 2000 FutureBrand, the leading global brand consultancy, today announced that it has added Randall Hensley and Billie Harber, former C3 Incorporated founders, to the FutureBrand team. Harber and Hensley's innovative work for different clients encompasses defining user experience for pervasive computing...
- Research articles 2000-10-03
- Digital carvings: Brand totems for the emergence of infocentricity
- STRATEGY What is the future of digital branding? Bill Lucas and Michael Higgins propose a scenario of digital "totems." These carefully crafted cyber-carvings emerge from an innovative interface paradigm. They tell stories-about companies, about brands, about products. They have multidimensional personalities-from mechanical to charming to ethereal. They encourage consumers to...
- Research articles 2003-01-01
- Ignited Picks Up NBCU TV's Digital Media Biz
- LOS ANGELES El Segundo, Calif., agency Ignited has won digital media planning and buying duties for the NBC Universal Television Group, an account that includes all shows and branding efforts for the NBC broadcast network as well as Sci-Fi Channel, Bravo, USA and other properties. Billings are estimated at $35-40...
- News items 2009-08-07
- Starz Encore Puts $30M Behind Digital, DBS.(Brief Article)(Statistical Data Included)
- NEW YORK -- In an attempt to drive digital-cable and direct-broadcast-satellite penetration, Starz Encore Group LLC last Friday launched a $30 million national branding campaign. The company hopes its effort to drive customers to digital, to r NEW YORK...
- Research articles 2000-03-06
- War of Words with PacBell Gets Piggy.(DSL, Digital Subscriber Line)(Brief Article)
- Pacific Bell in California has been relentless in promoting its digital-subscriber line product, branding users of cable's high-speed modems "Web hogs" in its commercials. Those spots have been supplemented with copious direct-mail pieces Pacific Bell in California has been relentless in promoting its ...
- Research articles 2000-09-18
- ONLINE SUPPORT.(Ammirati and Puris Inc.'s APL Digital reports great success with Iridium SA's Web site)(Business Brief)(Brief Article)
- Now that the service is live and the front-end branding and awareness have been initiated through traditional media placements, Ammirati's interactive group, APL Digital, New York, is gearing up for a serious sales and support effort online. Now that the service is live and...
- Research articles 1998-11-02
- VeriFone's MX870 Brings Multi-Media to Multi-Lane Payments; Full-motion Video, Vivid Color and Digital Sound Push Store Branding, Promotion and Advertising to the Checkout Counter
- CHICAGO -- VeriFone Holdings, Inc. (NYSE: PAY) today announced the MX870, a new secure payment solution for multi-lane retailers that combines full-motion video, a vibrant 65,536 -color display, high-quality digital stereo sound and a modular upgrade architecture to deliver unprecedented branding, promotion and advertising opportunities at the Point of Sale.
- Research articles 2005-05-24
- Strike Up The Brand: Branding And CRM Go Hand In Hand
- Though brand building has been around since the industrial revolution, translating brands to the digital world has not. The Web offers a new set of tools for branding but also requires new strategies to ensure brand consistency from medium to medium, and CRM has an important role to play in...
- White papers 2001-06-01
- Extensis Portfolio 8 Centralizes Key Digital Assets for Easier Sharing Across Workgroups; Now Available, Portfolio Digital Asset Management Solution Helps Companies Manage Their Brand More Effectively
- PORTLAND, Ore. -- Extensis, a division of Celartem, Inc., today announced the availability of Portfolio 8, a major advance in its digital asset management DAM solution. The new version of Portfolio provides industrial-strength workflow features to organize and share digital files with visual catalogs and embedded metadata, making it easy...
- Research articles 2005-11-29
- Westinghouse Digital Partners with Team Rensi Motorsports and Becomes Official Electronics Supplier; Leading Display Company Provides LCD TVs and Monitors for NASCAR Races
- SANTA FE SPRINGS, Calif. -- Westinghouse Digital Electronics, one of the top five LCD TV companies in North Americaa, and Team Rensi Motorsports today announced a partnership in which Westinghouse Digital will become its official "Digital Electronics Supplier," providing the team with LCD HDTVs, LCD monitors and technical support in...
- Research articles 2006-02-24
- American Technology Corporation's HSS® Directed Sound Giving Voice to OfficeMax In-Store Digital Signage Network
- SAN DIEGO -- American Technology Corporation ATC (NASDAQ:ATCO), a leading innovator of directed sound products and solutions, today announced that digital signage solution provider, ADFLOW Networks, is expanding its HSSR-enabled in-store digital signage network installations with national office products and services leader, OfficeMax. The OfficeMax digital signage network features ATC's...
- Research articles 2006-08-17
- Click Fix: How Digital Advertising Can Get Its Game Back
- Jim Spanfeller is the outgoing president and CEO of Forbes.com. He is also treasurer of the Online Publishers Association and chairman emeritus of the Interactive Advertising Bureau.Get clicks or build brand? That question, long a hot topic within the online-media community, has taken on new urgency recently with the...
- External links 2009-10-20
- Calif. charter system gets in the swim: all-digital platform gets promoted at aquatics venue.(Charter Communications Inc.,)
- Charter Communications Inc. has taken a big dive into co-branding and marketing with its commitment to support an aquatic center in the city of Long Beach, Calif., the site of this year's U.S. Olympic Team swimming trials. Local executives sa ...
- Research articles 2004-07-05
- Kodak To Unveil New Program At Software Developer Conference; Co-Branding Offers Developers Increased Consumer Visibility and New Opportunities
- ROCHESTER, N.Y.--BUSINESS WIRE--Jan. 6, 1999--Eastman Kodak Company will launch a new co-branding program to fuel industry growth and consumer acceptance of digital software, products and services at a pair of one-day software developer conferences this month.
- Research articles 1999-01-06
- JVC Comes to its Senses In New Branding Effort - marketing - Brief Article
- In an update of a venerable consumer electronics name for the digital era, JVC will launch its first branding campaign to showcase a new tag: "Excite Your Senses."
- Research articles 2000-04-03
- Strategic branding: Leveraging technology and design at Ernst & Young
- In an organization with more than 100,000 people around the globe, The Branding Zone is the digital resource that maintains the consistency, power, and integrity of Ernst & Young communications. Peter Burger and David Reyes-Guerra outline the structure of this valuable technology and explain how it contributes to acculturating new...
- Research articles 2003-04-01
- As seen on AdAge.com/outofsite.(Columns)(Coca-Cola Co. Coca-Cola North America)(Reebok International Ltd.)(Microsoft Digital Advertising Solutions)(Brief article)
- Reebok's dubious branding position Reebok's dubious branding position
- Research articles 2007-05-28
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