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- Digital Asset Management Meets the Web
- Digital branding, is not just about e-commerce. The primary reasons e-commerce got off to a slow start, especially with consumers is lack of trust. Many companies do business in both the physical and virtual worlds. Moreover, many Internet startups that have never had to wash a showroom window have proven...
- White papers 2001-05-18
Additional Resources
- Branding — An Unscientific Survey
- This article is about SAP Design Guild that focuses on software branding and demonstrates that there is much more to branding than just software branding. It tells us that branding as such is not a new thing; it is widespread and affects more than seeing and hearing. In addition, it...
- White papers 2003-01-01
- Syndication and Branding
- Intel made a huge success of its Intel Inside! branding program. Although few consumers knew what a microprocessor was, they wanted one in their personal computer. Now Intel is trying to extend that success with the Centrino, a chip that supports WiFi (local wireless access). ...
- White papers 2003-07-23
- Got Brand?: The What, Why and How to Get Started With Branding
- For the past several years, "Branding" has been one of the hottest buzzwords in marketing and communication. A recent search on Amazon.com yielded more than 70 books on branding in print. For many marketers today, branding has become a Holy Grail. Unfortunately for many of these companies, the analogy is...
- White papers 2003-10-31
- Shattering the Branding Myths
- Branding is not one aspect of a marketing campaign. It is the combination of everything a business stands for. Branding is not created with a single, stand-alone event. rather it is created over time through a series of strategically thought-out actions. This paper aims to shatter a few common myths...
- White papers
- ULI Branding Initiative Leads To Organizational Change
- Researches indicate that sound branding procedures can leverage a company’s performance. It has been observed that branding initiatives help in preserving an organization’s real value and culture by identifying membership targets. There are various elements that form part of branding initiatives, which include outsourcing branding, taking market and membership research...
- Case studies 2003-01-01
- Branding In Canada: Issue 1 - Where Are The Great Canadian Brands?
- Branding as a management discipline is increasingly recognized. The benefits of superior branding are understood and those seeking competitive advantage rely on branding principles and management systems for better business performance. When examining branding, the usual suspects tend to get mentioned time and again. There are lessons to be learned...
- White papers 2004-03-01
- Chefs Acquire A Taste For Branding
- "The spring 2000 collection has arrived. The line of people quietly queuing leaves no doubt: this must be Paris' latest high-end fashion boutiques" This is the power of Branding. Branding is everywhere- Jewellery, Cars, Banks, and now cakes. Now study the experiences of world's greatest chef and Branding specialist at...
- White papers 2002-09-30
- Got Brand? The What, Why and How to Get Started With Branding
- For the past several years, "branding" has been one of the hottest buzzwords in marketing and communication. For many marketers today, branding has become a Holy Grail. Unfortunately for many of these companies, the analogy is too true - they seek but do not find. This white paper provides a...
- White papers 2003-10-31
- A Great Brand Means Nothing If No One Knows About It
- Branding is a way to differentiate company, product or service from competitors, and establish a personality that is both unique and appealing to potential customers. It is a multifaceted, multilayered process and discipline. This paper explains the benefit of branding and importance of branding. It also gives the elements that...
- White papers 2007-12-01
- Echo-Branding: Yet Another Challenge Facing Marketers…
- Echo-branding, not to be confused with eco-branding, or environmental branding, is nothing more than the result and consequence of people wanting to connect to something real and more meaningful -- something that can counterbalance the non-personal high-speed world of technology, genetically modified foods, and a lack of spiritual grounding. Some...
- White papers 2003-01-01
- Mona Lisa Your Branding
- Have you mistakenly trained your branding to fall over and play dead? Do you know how to use psychology to create branding that lights up with the voltage of a thousand neon bulbs? And can you play Scrooge with your budget, yet get huge branding mileage? And if so, how?...
- White papers 2002-11-12
- Digital Watermarking
- More information is transmitted in a digital format now than ever, and the growth in this trend will not plateau in the near future. Digital information is susceptible to having copies made at the same quality as the original. To prevent this there is a technology known as digital watermarking....
- White papers 2004-05-26
- Perception Branding
- The competitive pressures in business, particularly during an economic downturn, have turned increased attention to branding strategies as a means of gaining a discernable advantage. Successful business-to-business marketers and consumer marketers have both recognized branding as a strategic business tool. Branding is much more than coming up with an attractive...
- White papers 2002-06-27
- When Two Brands Are Better Than One
- Co-branding involves combining two brands and executing the promotional campaign together. Co-branding is an effective strategy as it combines the best of the two brands and enables maximization of efficiencies both the combining brands. The paper examines dynamics of co-branding and elucidates various types of co-branding.
- White papers 2003-01-01
- Friendship Branding: Common Sense In Practice
- Friendship branding is not a new area of branding, but rather a hybrid of existing internal and external brand elements, and a new way of viewing the brand in relation to the customer's expectations and use. It is more than just a one-time effort; rather, it takes the 360-degree view...
- White papers 2003-03-04
- Strike Up The Brand: Branding And CRM Go Hand In Hand
- Though brand building has been around since the industrial revolution, translating brands to the digital world has not. The Web offers a new set of tools for branding but also requires new strategies to ensure brand consistency from medium to medium, and CRM has an important role to play in...
- White papers 2001-06-01
- Kids' Brands: Staple, Fad, Craze or Classic?
- In the competitive world of internet marketing, branding is a must. Branding is the best way that to generate sales and gain profits. A business without a brand name is like a product that does not have a name. You've got to ensure a high impact branding strategy that will...
- White papers 2005-01-17
- The Day the (Free) Music Died: The Legalities of Digital Entertainment Are Changing Quickly
- Entertainment in digital form, such as CDs, digital TV, DVDs, etc. will be available only on a pay-for-use basis. The legal framework and technological tools are in place that will require that consumers obtain a license and/or a new digital file to load on an MP3 player or to view...
- White papers 2003-06-06
- A View On The Future of Branding
- The traditional perception of branding has been shortsighted and has cast brands as being cynically manipulative. This is due to an overly skewed attention to one group of stakeholders, namely shareholders. It is time for brands to prove their worth to consumers, their guidance to employees and business partners and,...
- White papers 2002-04-01
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