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- Building Intranets That Matter
- From the executive summary: ‘Designing and managing an intranet is not easy. Most intranets usually require months of planning and development, as well as large, fluid, multi-disciplinary teams. But, by staying close to users, focusing on creating measurable, precise solutions, building harmonious relationships with vendors, determining how best to serve...
- White papers 2003-01-15
- Ambient Findability
- From the executive summary: ‘Intelligence is moving to the edges, flowing through networked computers, wireless devices, empowered users, and distributed teams. Ideas spread like wildfire. Innovations emerge from uncharted borderlands. Information is in the air, literally. Today, people are exploring a new world called cyberspace, and navigating without a map....
- White papers 2004-07-21
- Going Beyond The Web: Marketing In The Flesh
- From the executive summary: ‘It was not so long ago that dotcom startups, new media, and break-out Internet companies were pushing their name on the general public through various print ads, massive public banners, radio and television spots, as well as ridiculous and outrageous publicity events. The aforesaid advertising methods...
- White papers 2004-07-21
- Organic Or Paid Marketing?
- Research indicates that both paid Web site marketing efforts and efforts to generate organic traffic have their benefits, but leveraging the long-term benefits of organic traffic can mean the difference between a successful and unsuccessful Web site. Paid Web site marketing has the advantage of driving traffic immediately to a...
- White papers 2004-06-02
- Dear Marketer: Have You Ever Looked Into The Wrong End Of A Telescope?
- From the executive summary: ‘The Web has been called the most accountable of all media. Virtually everything can be tracked within the Internet domain. That can be bad news because the amount of data generated can be overwhelming. The intense focus on data is like looking into the wrong end...
- White papers 2003-04-02
- Risky Business
- From the executive summary: ‘Experts suggest that Web projects can be risky business. They can be big, complicated, and time-consuming affairs. When one starts out, one is faced with many unknowns. The success of a project usually depends on external factors viz. clients, partners, or other stakeholders. Thus, projects can...
- White papers 2004-08-18
- Brand Value And The User Experience
- From the executive summary: ‘Commitment from the top level of an organization or company, to focus on creating a comfortable, intuitive, consistent, and trustworthy experience from start to finish, is necessary for ongoing success. Such companies understand business value. User experience professionals generally have small arsenal of usability specialists that...
- White papers 2004-07-14
Additional Resources
- Happy Birthday, Digital Advertising!
- Posted by Frank D'Angelo on 10.26.09 @ 03:49 PM Oct. 27 marks the 15th anniversary of the industry's first banner display ads, which appeared on Hotwired.com. To the many of you reading this who weren't in the business back then, that's not a typo; I'm not referring to www.HotWire.com, the...
- News items 2009-10-28
- ABCs of Magazine Circulation Not as Simple as They Look
- Circulation figures in the magazine business have always been, well, a matter of some dispute; now, a story in Mediaweek points out another way in which circulation figures can be deceiving: they, to an increasing degree, include digital copies of magazines. Not Web site traffic, mind you, but, essentially electronic...
- Blog posts 2009-06-08
- Conde Nast's Offering for Apple's Mystery Tablet: Wired Magazine [MediaMemo]
- Here's yet another content creator that's convinced that Apple has a tablet device in the works: Conde Nast says it will have a digital version of Wired magazine ready for the rumored gadget by the middle of next year, and will eventually create similar versions for all of its 18...
- News items 2009-11-18
- Condé Nast Finally Thinks This Web Thing Is Going to Be Huge (Updated)
- Much has been swirling through the ether about Condé Nast over the last few days â€" the biggest news being that it has hired McKinsey & Co. to help it "realign ... to be a successful business in an emerging economy that is now predicted to be painfully slow in...
- Blog posts 2009-07-21
- Magazine Machinations: The Surprise and Angst of Going Digital
- The bankruptcy of Reader's Digest is yet another reminder of the magazine industry's weighty dilemma: Much of its branded print content is devaluing faster than it can be exploited online. As some general interest publications fall away and some savvy niche titles thrive on the Web's long tail, the search...
- Blog posts 2009-08-25
- Magazines Can Go Digital, Too
- For years, there's been a fair amount of discussion about the prospect of digital newspapers, but much less about digital magazines. The reason is simple. Magazines usually are far more graphic, glossy and driven by their visual elements (including four-color advertisements) than are newspapers. ...
- Blog posts 2008-09-10
- No Treats, Just Pink Slips at Conde Nast
- It was pretty much all tricks and no treats for media companies this Halloween.Washington Post Co. reported quarterly revenue down by ten percent to $1 billion and net income down to $10.3 million from $72.5 million in 2007. The most revealing stat is that its print advertising revenue was down...
- Blog posts 2008-10-31
- VENT Publications Announces Launch of Web Site; A Digital Tool to Help Find Your Place in the World
- NEW YORK--BUSINESS WIRE--Dec. 1, 1997--VENT Publications announces the launch of its unique Web site at www.ventmag.com. VENT Magazine online is the prelude to the magazine's print edition, due to hit newsstands in March 1998. But unlike most magazine Web sites, VENT Magazine online does not regurgitate...
- Research articles 1997-12-01
- Time Inc. Close To Magazine JV With Rival Publishers
- After weeks of talks and trial balloons, is Time Inc. actually close to signing a deal with other Conde Nast, Hearst and possibly other major publishers to form a digital magazine JV? Unidentified sources tell the New York Observer that’s the case. The new company, which is not yet...
- External links 2009-11-23
- Magazine Revenues Take a Long-Term Vacation
- Mid-summer is almost always a slow period for magazines -- ad revenue takes a seasonal dip right along with many magazine readers, though the latter are having more fun The second quarter revenue figures are out today from the Magazine Publishers of America MPA, and those magazine...
- Blog posts 2008-07-21
- Hearst's SmartMoney offers Texterity's digital delivery solution to build cirulation; Digital magazine provides instant access to new subscribers.
- M2 PRESSWIRE-4 February 2004-Texterity: Hearst's SmartMoney offers Texterity's digital delivery solution to build cirulation; Digital magazine provides instant access to new subscribersC1994-2004 M2 COMMUNICATIONS LTD RDATE:02032004 SOUTHBOROUGH, MA - Texterity, Inc., today announced that Hearst Magazines, one of the world's...
- Research articles 2004-02-04
- NASA tech briefs goes digital
- Beginning with this issue of NASA Tech Briefs, you now have a choice of receiving a digital pdf version of the magazine in addition to or instead of your print copy. The pdf edition is a full-color replica of the printed magazine, with many added benefits, including the ability to...
- Research articles 2001-11-01
- Computerworld Honored With Two min's Magazine Best of the Web Awards
- Computerworld, ( www.computerworld.com ), the Voice of IT Management, won a min's Best of the Web Award in the Microsite/Customized Web site category and the Special Online Coverage category. min's Best of the Web Awards is the industry's top honor in the digital space, recognizing outstanding Web sites and digital...
- Research articles 2007-05-04
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