BNET Industries

Last Fiscal Year Sales:$565.4M
  • Private
  • US
Dow Jones Description

One of world?s leading marketing and media agencies, Digitas is now also one of the first global digital networks with offices in the USA, Europe, and Asia. Originally founded in Boston in 1980 as Bronner Slosberg Humphrey Inc. (BSH), the company grew to become one of the leading traditional direct marketing agencies in the United States before the advent of digital media and marketing propelled the agency into the new digital age. Digitas is at the forefront of shaping how businesses engage with their consumers in the new digital atmosphere where mass advertising is replaced by personal, localized messages?breathing new life into old media. Digitas also operates the healthcare marketing brand, Digitas Health, as well as Prodigious Worldwide, the dedicated digital productions company. Digitas is a member of the Publicis Groupe which acquired Digitas in early 2007, aligning it as the cornerstone of its global digital offering. Based in Paris, the Groupe has been present since 1926 and is now the world?s fourth largest communications group, second largest media counsel and buying group, and a global leader in digital and healthcare communications.

CEO, Digitas Global
Alan Rutherford
Number of Employees 1,740
Contact Information

33 Arch Street

8th Floor

Boston, Massachusetts 02110

www.digitas.com

(617) 369-8000

NAICS Code Advertising Agencies: 541810

Recent Events

  • McCann Erickson Names Curt Detweiler Exec-VP Executive Creative Director

    10/07/09 - Mgmt. Change Entering - Director - View Story

  • Publicis Closes Razorfish Deal

    10/14/09 - Merger / Acquisition - View Story

  • Ethos-driven companies form a new vanguard

    9/30/09 - Financial Announcement - View Story

  • SpringSource Acquires Cloud Foundry, Launches New Cloud Platform

    8/20/09 - Mgmt. Change Leaving - Technology - View Story

  • Industry Leader Anne Davis Joins Digitas UK

    7/16/09 - Mgmt. Change Entering - Other - View Story

  • Digitas Strengthens Global Offering

    7/08/09 - Mgmt. Change Entering - Other - View Story

Decision Makers

Name (plus bio) Position
Alan Rutherford CEO, Digitas Global
David Kramer Chief Executive Officer, Digitas Health
Laura Lang CEO, Digitas USA
Jim Rossman COO
Joe Tomasulo Chief Financial Officer
Mark Beeching Chief Creative Officer
Dave Edelman Executive Vice President, Marketing
Glenn Engler Executive Vice President, Marketing
John Marshall Executive Vice President, Strategy & Analysis
KATHARIN DYER Executive Vice President
Kathy Dyer Executive Vice President, Marketing
Robert Hurely Executive Vice President, Marketing
Erin Quill Senior Vice President, Delivery Management
Huard Smith Senior Vice President, Live Channels
Jeff Flemings Senior Vice President, Accounting Planning
Judy Jackson Senior Vice President
Laura Agostini Senior Vice President, Talent Management
Norman de Greve Senior Vice President, Strategy & Enablement
Ross Dobson Senior Vice President, Marketing
Steve Greifer Senior Vice President, Promos
John Stevens Vice President, Communications
Rachael Rapaport Vice President & Assoc Director
HEATHER HARTFORD General Manager
George Tannenbaum Executive Director, Creative
Barbara Mousigian Managing Director
Brian Powley Managing Director, Modem Media West
Dani Nadel Managing Director & Executive Vice President
Carl Fremont Executive Vice President, Global Media Director
Mick O'Brien Senior Vice President & Group Creative Director
Ernest Cloutier General Counsel
Gregory Green Head, Global Analytics
Jeffrey McCreesh
JOANNE ZAIAC
Linda Holliday
Lou Ramery
Norm Johnston
Richelle Parham
Rob Willms Global Head, Client Services, Strategy & Enablement
Robert Cosinuke
Arthur Kern Director
Michael E. Bronner Director

Board of Directors

Name (plus bio) Position
David W. Kenny Chairman & CEO
Gail J. McGovern Board of Directors
Gregor S. Bailar Board of Directors
Joseph R. Zimmel Board of Directors
Robert R. Glatz Board of Directors

Organization Position Status
Digitas CEO, Digitas Global Current
Adwalker Plc Board of Directors Current
Unilever Plc Vice President of Global Media Former
Unilever Plc Director, Media, Global Former
Unilever Former

Organization Position Status
Digitas Chief Executive Officer, Digitas Health Current
Medical Broadcasting Company CEO Former
Medical Broadcasting Company Co-Founder Former

Organization Position Status
Digitas Chairman & CEO Current
The Corporate Executive Board Company Board of Directors Current
Akamai Technologies, Inc. Board of Directors Current
Digitas Board of Directors Current
Teach For America board member Current
Modem Media, Inc. Chairman & CEO Former
Bain & Company senior partner Former
Harvard Business School M.B.A. Former

Ms. Lang has been a director of the Company since 2005 and is a member of the Compensation and Nominating/Governance Committees. Ms. Lang has served as chair of the Compensation Committee since May 2006. Ms. Lang is Chief Executive Officer Worldwide of Digitas, a leading integrated strategy, technology and marketing consulting firm. She previously served as President of Digitas LLC from 2004 through 2007. Prior to joining Digitas as Executive Vice President in 1999, Ms. Lang was President of Marketing Corporation of America which provided strategic consulting services to Fortune 100 clients in the telecommunications, technology and information, entertainment, travel, and gaming industries. She joined the firm in 1995 as a Partner and developed a practice around technology and utilization of information with a significant amount of B2B consulting to include repositioning of corporate markets. She was promoted to President in 1996. From 1989 to 1995, Ms. Lang was Senior Vice President at Yankelovich Clancy Shulman and ran their consulting group. From 1986 to 1989, Ms. Lang was a Product Director with Bristol Myers. She was Director of Internal Consulting for Pfizer Pharmaceuticals from 1983 to 1985. She began her career with Quaker Oats in brand management in 1980. Ms. Lang graduated from Tufts University with a Bachelor s degree (summa cum laude) in 1977. She earned an M.B.A. in Finance and Marketing from the University of Pennsylvania Wharton School of Business in 1980. Ms. Lang qualifies as an independent director under the rules of the NYSE.

Organization Position Status
Benchmark Electronics Inc. Chief Executive Officer Worldwide of Digitas Current
Digitas CEO, Digitas USA Current
Benchmark Electronics Inc. Director Current
Marketing Corporation of America President Former
Quaker Oats Company Product and Brand Management Former
Pfizer Inc. consultant Former
Tufts University Graduate Former
Tufts University Bachelor's Degree Former

Organization Position Status
Digitas COO Current
Young & Rubicam Inc. Former
Citigroup Inc. Former
Trinity College B.A. in Economics Former

Organization Position Status
Digitas Chief Financial Officer Current

As global executive creative director, Mark leads the creative work throughout the Digitas network. He brings to the role a background that spans children's theater, broadcasting, general advertising, and digital media. Prior to joining Digitas in 1999, Mark was executive creative director of Circle.com.

Organization Position Status
Digitas Chief Creative Officer Current
Digitas Global Executive Creative Director Former
HSBC Auto Finance Former
Corpus Christi College Master of Arts Former

Organization Position Status
Digitas Executive Vice President, Marketing Current
The Boston Consulting Group, Inc. Chief Marketing Officer Former
Harvard Business School M.B.A. Former
Harvard College B.S. in Economics Former

Organization Position Status
Digitas Executive Vice President, Marketing Current
Onstar Corporation Former
Tufts University M.A. in Economics Former

Organization Position Status
Digitas Executive Vice President, Strategy & Analysis Current

A marketing and business development professional for twenty years, Kathy Dyer is currently the executive vice president of Digitas, a marketing services firm. She previously held executive marketing and general management positions with financial services firms, including Citicorp, Advanta and Sallie Mae. She holds a B.A. from the University of Kentucky and an M.B.A. from the University of Maryland. Kathy became a Member of the CARE board in 2001. She is chair of the marketing and development committee and serves on the nominating and search committees and the technology advisory council.

Organization Position Status
Digitas Executive Vice President Current
Care Sees Limited Board of Directors Current
Care Action Network Board of Directors Current
Advanta Corporation CMO Former
Visa International member Former
Citicorp Former
SLM Corporation Former
University of Maryland M.B.A. Former
University of Kentucky B.A. Former

Organization Position Status
Digitas Executive Vice President, Marketing Current

Organization Position Status
Digitas Executive Vice President, Marketing Current

Organization Position Status
Digitas Senior Vice President, Delivery Management Current

Organization Position Status
Digitas Senior Vice President, Live Channels Current

Organization Position Status
Digitas Senior Vice President, Accounting Planning Current

Organization Position Status
Digitas Senior Vice President Current
Essence Communications Inc. Vice President, Human Resources Former
Wunderman Human Resource Leadership Positions Former
City University of New York B.A. in Communications Former

As senior vice president, talent management for Modem Media, Laura oversees all talent and human resource activities and interactions related to the day-to-day business. She also leads all new business activities across the network. Previously, Laura was senior vice president and general manager of Digitasal services, post merger integration and re-structuring, human resource strategy, and management development and training. Laura also spent a number of years in publishing and corporate banking in New York City. Laura holds a B.S. with honors in marketing and finance from New York University and an M.B.A. with honors from IMD in Lausanne, Switzerland.

Organization Position Status
Digitas Senior Vice President, Talent Management Current
Modem Media, Inc. Senior Vice President, Talent Management Current
Digitas General Manager Former
Gemini Consulting NA Former
New York University M.B.A. Former
New York University B.S. In Marketing and Finance Former

Organization Position Status
Digitas Senior Vice President, Strategy & Enablement Current

Organization Position Status
Digitas Senior Vice President, Marketing Current

Organization Position Status
Digitas Senior Vice President, Promos Current

Organization Position Status
Digitas Vice President, Communications Current

Organization Position Status
Digitas Vice President & Assoc Director Current

Organization Position Status
Digitas General Manager Current
FedEx Corporation Former

Organization Position Status
Digitas Executive Director, Creative Current
International Business Machines Corporation Former
Columbia University M.A. in English and Comparative Literature Former
Lafayette College B.A. in English and American Civilization Former

Organization Position Status
Digitas Managing Director Current
Ocean Spray Cranberries, Inc. Former
PepsiCo, Inc. Former
Accenture Ltd. Former
University of Chicago M.B.A. Former
Princeton University B.A. Former

As managing director of Modem Media West, Brian oversees all business operations, client relationships and new business strategy for the region. He also works with the agency's global capability leads and other managing directors to ensure that Modem's integrated service offerings are aligned across the network. In addition, as a functional expert in the delivery of CRM solutions, Brian is an important leader in the design and delivery of the marketing engines Modem Media creates for its clients. Prior to joining Modem Media in 2006, Brian served as Managing Director, West, at MRM Worldwide, the customer relationship management unit of McCann Worldgroup, where he was responsible for the strategic, organizational, client and financial leadership of the MRM West Region offices, which include locations in San Francisco, Los Angeles, and Seattle. Prior to that, in his position as General Manager of MRM San Francisco, he nearly doubled both the size and the revenues of that office. In a career that spans two decades in advertising and marketing services, Brian has held account management, business development and executive leadership roles at agencies such as Ogilvy & Mather, OgilvyOne Worldwide, and Mediaplex Inc. A native of the UK, Brian served in the British Army, and has worked in Europe, Asia, and the Middle East.

Organization Position Status
Modem Media, Inc. Managing Director, West Current
Digitas Managing Director, Modem Media West Current
Ogilvy & Mather Worldwide, Inc. Associate Current
Mediaplex Current
iCrossing, Inc. Board of Directors Current
MRM Worldwide Managing Director Former

Organization Position Status
Digitas Managing Director & Executive Vice President Current
Modem Media, Inc. Managing Director & Executive Vice President Current
Boston College MBA Former
Washington University BS Former

As global media director, Carl leads a department that has become one of the top buyers of digital media in the country, responsible for developing and executing the media, events, sponsorships, and partnerships that drive clients' acquisition and branding efforts. Carl also leads the Digital Marketing Group, overseeing all interactive marketing efforts from online advertising to emerging channels. Carl has extensive experience in the pharmaceutical category, including Pfizer, Roche, AstraZeneca, Glaxo Wellcome, and Merck. Carl's experience is across many therapeutic segments and new product launches. Prior to joining Digitas, Carl was executive vice president, director of media services at Wunderman. During his 16-year tenure there, Carl managed all direct response media activities for the company. Carl holds a B.A. from Fairleigh Dickinson University.

Organization Position Status
Digitas Executive Vice President, Global Media Director Current
Pfizer Inc. Current
Wunderman executive vice president Former
Wunderman Director of Media Services Former
Fairleigh Dickinson University B.A. Former

Organization Position Status
Digitas Senior Vice President & Group Creative Director Current

As general counsel and secretary, Ernest is responsible for managing Digitas Inc.'s legal affairs, including securities law compliance, corporate and employment matters, client and vendor contracts, intellectual property, privacy, litigation, and corporate governance. Prior to joining Digitas in 2000 as vice president and assistant general counsel, Ernest was with the firm of Goodwin Procter LLP. There he represented a wide variety of foreign and domestic firms in public and private transactions and represented Digitas leading up to its initial public offering in March 2000. Previously, he was with the firm of Dechert LLP in Philadelphia where he focused on mergers and acquisitions, securitizations, and public offerings. Ernest holds a B.A. from Bates College and a J.D., magna cum laude, from Washington College of Law at American University. He is a member of the Massachusetts Bar Association.

Organization Position Status
Massachusetts Bar Association Member Current
Digitas General Counsel Current
Digitas Secretary Current
Massachusetts Bar Association Member Current
Goodwin Procter LLP Vice President Former
Goodwin Procter LLP Assistant General Counsel Former
Dechert Llp NA Former
Washington College of Law J.D Former
Bates College B.A. Former

Organization Position Status
Digitas Head, Global Analytics Current

Organization Position Status
Digitas Current
Barnes & Noble, Inc. Former
Citigroup Inc. Former
Kitchenaid Former
University of Delaware B.A. Former

Organization Position Status
Digitas Current
Barnes & Noble, Inc. relationship manager Former
American Express Company relationship manager Former

Organization Position Status
Digitas Current
Wharton Graduate School of the University of Pennsylvania MBA Former

Organization Position Status
Risesmart Senior Vice President, Relationship Marketing Current
Sears Holdings Corporation Senior Vice President, Relationship Marketing Current
Digitas Current
Risesmart Board of Directors Current
Delta Air Lines, Inc. Former
InterContinental Hotels Group plc Former
Brierley & Partners Former
Golden Gate University M.B.A. Former
Fordham University Bachelor's Degree In Marketing Former

Organization Position Status
Digitas Current
AT&T Inc. Former
Telephone & Data Systems, Inc. Former
Accenture Ltd. Former
Modem Media, Inc. Former
Duke University M.B.A. Former

Organization Position Status
Digitas Current
InterContinental Hotels Group plc Former
Drexel University Bachelor of Science degrees Former

Organization Position Status
Digitas Global Head, Client Services, Strategy & Enablement Current
General Motors Corporation Former
Bain & Company Former
The University of Western Ontario M.B.A. with distinction Former

Rob Cosinuke is the Senior Vice President and Chief Marketing Officer for athenahealth. Mr. Cosinuke will lead the Company's marketing and product development initiatives. Prior to joining athenahealth, Mr. Cosinuke was a Co-Founder and a regional President of Digitas, Inc., one of the world's leading digital marketing and media companies.

Organization Position Status
Athenahealth, Inc. Senior Vice President, Chief Marketing Officer Current
Digitas Current
American Express Company Marketing Director Former
Harvard Business School M.B.A. Former
Haverford College Bachelor of Arts Degree Former

Organization Position Status
Modem Media, Inc. Current
Environmental Defense Fund Board of Directors Current
Yahoo! Inc. Board of Directors Current
Digitas Director Current
Clear Channel Communications Inc. Former
Yale University B.A. Former

Organization Position Status
Modem Media, Inc. Current
DTE Energy Company Board of Directors Current
Digitas Board of Directors Current
The Hartford Financial Services Group, Inc. Board of Directors Current
AT&T Inc. Executive Vice President Former
Children's Hospital member Former
DTE Energy Company member Former
Columbia University M.B.A. Former

Organization Position Status
Digitas Board of Directors Current
The Corporate Executive Board Company Board of Directors Current
Citigroup Inc. Chief Technology Architect Former
NASDAQ OMX Group, Inc. Chief Information Officer Former
Capital One Financial Corporation CIO & Executive Vice President Former
NASDAQ OMX Group, Inc. Executive Vice President for Operations and Technology Former
Citigroup Inc. Vice President of Advanced Development Former
Citigroup Inc. Managing Director Former
Citigroup Inc. Director of Enterprise Technology, and Division Executive of Global Relationship Banking Former
Red Oak Software, Inc. Board of Directors Former
Dartmouth College bachelor of science in electrical engineering Former

Organization Position Status
Goldman, Sachs & Co. Managing Director Current
Nutravel Technology Solutions, LLC Chairman Current
Nutravel, Inc. Chairman Current
FactSet Research Systems, Inc. Board of Directors Current
Digitas Board of Directors Current
CenturyTel, Inc. Board of Directors Current
FactSet Research Systems, Inc. Committee Member Current
The Goldman Sachs Group, Inc. Advisory Director Former
Modem Media, Inc. Board of Directors Former
CenturyTel, Inc. member Former

Michael Bronner is the founder and Chairman of Upromise. Michael founded Upromise in 2001 to make college more affordable for middle-income families. Upromise is the largest coalition of companies ever assembled to support a common cause. More than seven million families have joined Upromise and have saved nearly $13 billion for college. Michael is also the founder and Chairman Emeritus of Digitas, the leading digital marketing agency. Digitas employs nearly 2,000 professionals that provide integrated strategy, technology and marketing solutions to Fortune 100 companies including American Express, AT&T, Delta Air Lines, Federal Express and General Motors. Among his numerous community activities, Michael serves on the boards of the Boys and Girls Clubs, Children's Hospital Trust and Boston University. In recognition of all that Michael has contributed to the community, Michael received the Torch of Liberty Award from the Anti-Defamation League.

Organization Position Status
UPromise, Inc. Founder Current
General Catalyst Partners Current
Modem Media, Inc. Current
UPromise, Inc. Chairman Current
Digitas Director Current
Digitas Chief Executive Officer Former

Organization Position Status
R.L. Hulett & Company, Inc. Current
Digitas Board of Directors Current
PricewaterhouseCoopers Former
Modem Media, Inc. Board of Directors Former
The Ohio State University BS Former
The Ohio State University degree in accounting Former

Executive News

  • Yahoo! Insiders Should Be Shown the Door Out

    Seeking Alpha - 9/09/09 - View Story

  • Agency Exec Martin Reidy Headed to Meredith

    Mediaweek - 9/01/09 - View Story

  • Publicis Modem CEO Departs for Meredith

    Adweek Online - 9/01/09 - View Story

  • Brian McAndrews on Holding Companies' 'People' Problem

    Advertising Age - 8/13/09 - View Story

  • Publicis to Buy Microsoft's Razorfish

    The Wall Street Journal Interactive Edition - 8/12/09 - View Story

  • Publicis Groupe to Acquire Razorfish From Microsoft Corporation

    Pharma Live - 8/11/09 - View Story

  • Interview: Razorfish CEO Bob Lord: Ready To Think About Buying?Not Being Bought

    Washington Post - 8/10/09 - View Story

  • Publicis to Acquire Razorfish

    Mediaweek - 8/10/09 - View Story

  • Publicis and Microsoft Agree To Razorfish Acquisition Terms

    Media Post - 8/09/09 - View Story

  • Publicis Groupe Buys Razorfish from Microsoft for $530 million

    Advertising Age - 8/09/09 - View Story

  • Publicis to Buy Razorfish From Microsoft

    Adweek Online - 8/09/09 - View Story

  • PRESS RELEASE: Publicis Groupe to Acquire Razorfish From Microsoft Corporation

    CNN Money - 8/09/09 - View Story

  • Publicis Groupe to Acquire Razorfish From Microsoft Corporation --Transaction Positions Publicis Groupe as the Global Leader in Digital Communications

    CNBC - 8/09/09 - View Story

  • Publicis Groupe to Acquire Razorfish From Microsoft Corporation

    Street Insider - 8/09/09 - View Story

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