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- An Anatomy Of Direct Email Marketing
- Direct email marketing is the most successful form of online marketing. Direct marketing is delivering advertisement directly to prospects. This article explains the differences between direct email marketing and direct marketing. It also explains direct email marketing rules.
- White papers 2003-01-01
- White Paper: Direct Email Marketing
- This paper describes the combine power of image-rich content with the speed of electronic delivery and real-time tracking, and one will begin to understand the potential of direct email marketing. Email technology provides innovative solutions for a fundamental problem: creating a dialogue or engaging the public in the products, services...
- White papers 2002-04-16
Additional Resources
- Email Marketing Gets Personal | BTalk Australia
- (14min 54) Email marketing is going through a change. With so many companies bombarding us each day, the open rates of campaigns is on the decline. Today on BTalk Australia Phil Dobbie talks to John Merakovsy, the Australian general manager of Experian CheetahMail about how to ensure...
- Blog posts 2008-07-28
- Alterian Acquires Email Marketing Software Company Dynamics Direct; Integration of Email and Online Marketing to Strengthen Alterian Marketing Suite
- CHICAGO -- Alterian (LSE:ALN), the leading global provider of database marketing and customer insight solutions, announced today it has acquired Dynamics Direct, an email and online marketing technology innovator. Based in Los Angeles, Dynamics Direct was recently ranked as one of the world's leading email marketing software providers by Jupiter...
- Research articles 2006-05-25
- Email Marketing Service
- Email marketing is one of the most powerful marketing tools available today. It is easy, affordable, direct, actionable and highly effective. When a person adds email to his marketing mix the person can communicate more quickly to his customers and follow up direct mail or print advertising marketing vehicles, which...
- White papers 2006-03-21
- Email Marketing: Permission to Pester
- Email marketing is increasingly being recognised as an effective Internet marketing tool. This paper reviews the email marketing literature, and compares email marketing to other forms of direct and Internet marketing, identifying its key advantages. In the light of the growth of unsolicited email or 'Spam', the literature highlights the...
- White papers 2002-06-21
- Reebok adds email marketing to bolster consumer marketing channels; Reebok selects Bluestreak in drive to improve direct customer interaction and promote new web site.
- M2 PRESSWIRE-1 October 2002-Bluestreak: Reebok adds email marketing to bolster consumer marketing channels; Reebok selects Bluestreak in drive to improve direct customer interaction and promote new web site C1994-2002 M2 COMMUNICATIONS LTD RDATE:10012002 Leading sports brand, Reebok, announced that...
- Research articles 2002-10-01
- Do's And Don'ts Of Email Marketing
- Nothing is more frustrating than trying to overcome a prospect's aversion to email marketing. Typically, the aversion was created by someone walking into the prospect's office and proffering email marketing as the silver bullet, a cure-all, and a magic wand. When email marketing failed to meet these lofty expectations, the...
- White papers 2008-01-01
- 50 Tips to Maximize Email Marketing Success
- Permission-based email marketing has a higher return on investment than unsolicited email, direct mail or traditional advertising and therefore, has revolutionized the way one does business. Backed by measurable results, studies show that email marketing is the marketing tool of choice for businesses looking to attract, retain and grow loyal...
- White papers 2004-09-03
- Simplifying Email Marketing - 12 Tips For Success
- Email marketing is a powerful and unique communication channel that requires the sound foundation principles used for direct marketing. By applying similar logic and a systematic approach, a company can benefit from better response rates on their marketing investment. Email marketing campaigns and their respective digital components can be reutilized...
- White papers 2003-01-01
- Assessing the Response to and Success of Email Marketing Promotions
- With the growth of the Internet has come a new method for organizations to advertise and promote their products and services: email marketing. Although some research and common wisdom may suggest that rich, HTML messages generate more click-throughs and purchases, this paper suggests that text-based email marketing can perform as...
- White papers 2003-08-25
- Aptimus Announces Breakthrough In Email Marketing: First Ever True One-To-One Email Delivery System
- Aptimus, Inc. (Nasdaq: APTM), the leading online direct response network, today announced a breakthrough in email marketing with the first release of AptiMailTM, the first true one-to-one email delivery system. AptiMail is a major new expansion of the Aptimus Network platform, bringing its powerful Dynamic Revenue OptimizationTM approach to...
- Research articles 1970-01-01
- Optimizing Your Email Marketing
- Email marketing can be a tremendously valuable tool for web businesses. Because it is so fast, cheap and easy, and because it is everywhere, email lends itself ideally to direct marketing. In this day and age, to say that the whole world is on the Web is not a stretch....
- White papers 2005-08-24
- Case Study On Email Marketing: How AT&T Broadband's Fish Tale Hooked Customers Online
- Email marketing is so unremarkable and untargeted that they never get opened – or they are deleted instantly. However, those are the least of e-mail's obstacles to being noticed and read. Unlike direct mail, email frequently and justifiably is approached with suspicion and annoyance, due to fear of viral contamination,...
- Case studies 2003-01-01
- Snapshot of a Digital Revolution: Reinventing Yourself Through Email Marketing
- In 2001, NPPA found itself at a crossroads. The introduction of digital technology revolutionized the photojournalism industry. Besides needing to create new relationships with digital companies, the nonprofit also lacked the infrastructure to handle the fast pace of the digital economy. In January 2002, NPPA took its first tentative steps...
- Case studies
- Responsys and Integrato Partner to Optimize Timing and Relevance of Direct Mail Marketing Communications
- Responsys, a global provider of on-demand email and marketing automation solutions, today announced a strategic partnership with Integrato, a leader in high-impact direct mail marketing communications, to help marketers accelerate the creation and delivery of highly individualized and integrated multichannel marketing campaigns. Combining the Responsys Interact® on-demand marketing platform with...
- Research articles 2007-11-13
- Email Marketing Messages
- The author of this article says that your email marketing communications has to be more personal, friendly, low-key. Give your email message a more relaxed feel -- no pressure. This is not the time for the frantic, relentless cadence of hard-sell direct mail. Read on to know more.
- White papers 2002-01-01
- Secrets to Effective Email Marketing
- This article explains some rules for email copywriting that produce positive results which says that subject is the headline, make it personal, get to the point, give then incentive to act, include a call to action, use your website, build relationships, follow through etc. The copy that pulled high response...
- White papers 2002-01-01
- Watch Your Business Grow with VerticalResponse Email Marketing
- Watch your business grow with email marketing! With VerticalResponse, you can create emails and direct mail postcards in minutes, no technical experience required. Pricing is flexible, too: pay as you go, or send unlimited emails for as low as $10 per month. Choose from over 300 designs,...
- Resource centers 2009-03-01
- 10 More Reasons Why Social Media Won't Replace Email
- By Janine Popick - Thu, 10/15/2009 - 13:42 The Wall Street Journal Recently published the story, Why Email No Longer Rules. The writer, Jessica E. Vascellaro, talks a lot about the increasing number of people jumping on the social media bandwagon, and how that could have a negative effect on...
- News items 2009-10-17
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