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- An Anatomy Of Direct Email Marketing
- Direct email marketing is the most successful form of online marketing. Direct marketing is delivering advertisement directly to prospects. This article explains the differences between direct email marketing and direct marketing. It also explains direct email marketing rules.
- White papers 2003-01-01
- White Paper: Direct Email Marketing
- This paper describes the combine power of image-rich content with the speed of electronic delivery and real-time tracking, and one will begin to understand the potential of direct email marketing. Email technology provides innovative solutions for a fundamental problem: creating a dialogue or engaging the public in the products, services...
- White papers 2002-04-16
Additional Resources
- 10 More Reasons Why Social Media Won't Replace Email
- By Janine Popick - Thu, 10/15/2009 - 13:42 The Wall Street Journal Recently published the story, Why Email No Longer Rules. The writer, Jessica E. Vascellaro, talks a lot about the increasing number of people jumping on the social media bandwagon, and how that could have a negative effect on...
- News items 2009-10-17
- Overcome Rising Postal Rates: 5 Ways Email Adds to Direct Marketing Success
- On May 4, 2006 the U.S. Postal Service announced a rate case filing with the Postal Rate Commission. Should this filing be granted, standard postage costs will increase 9 percent, the second increase in just 5 months. In addition, many industry experts expect to see larger rate increases consistent with...
- White papers 2006-06-14
- Alterian Acquires Email Marketing Software Company Dynamics Direct; Integration of Email and Online Marketing to Strengthen Alterian Marketing Suite
- CHICAGO -- Alterian (LSE:ALN), the leading global provider of database marketing and customer insight solutions, announced today it has acquired Dynamics Direct, an email and online marketing technology innovator. Based in Los Angeles, Dynamics Direct was recently ranked as one of the world's leading email marketing software providers by Jupiter...
- Research articles 2006-05-25
- Email Marketing Gets Personal | BTalk Australia
- (14min 54) Email marketing is going through a change. With so many companies bombarding us each day, the open rates of campaigns is on the decline. Today on BTalk Australia Phil Dobbie talks to John Merakovsy, the Australian general manager of Experian CheetahMail about how to ensure...
- Blog posts 2008-07-28
- Quintel Communications, Inc. Launches Email Management Subsidiary; Appoints Direct Marketing Veteran, Jeffrey M. Feldman, as President
- Business Editors PEARL RIVER, NY--BUSINESS WIRE--June 13, 2000 Quintel Communications, Inc. (NASDAQ: QTEL) announced the launch of Quintel Email, Inc. which will manage and market email lists for Quintel, its subsidiaries and affiliates, as well as the email lists of third parties. Quintel has appointed Mr. Jeffrey M....
- Research articles 2000-06-13
- Aptimus Partners With DoubleClick For Email Delivery
- Aptimus Inc. (NASDAQ: APTM), the leading online direct response network, today announced a new agreement with DoubleClick for email delivery services. Under the terms of the agreement, Aptimus will begin leveraging DoubleClick's DARTmail service to send direct response email advertisements to its growing database of over 50MM addresses included in...
- Research articles 1970-01-01
- Email Marketing Service
- Email marketing is one of the most powerful marketing tools available today. It is easy, affordable, direct, actionable and highly effective. When a person adds email to his marketing mix the person can communicate more quickly to his customers and follow up direct mail or print advertising marketing vehicles, which...
- White papers 2006-03-21
- Holiday Marketing: Think Now, Think Email
- It's not too early to start thinking about holiday marketing -- in fact, according to Brandweek, retailers and manufacturers who don't start thinking now may not make their Christmas 2007 numbers. The Consumer Confidence Index indicated a sharp decline in confidence this season, thanks in part to the housing market/credit...
- Blog posts 2007-08-30
- Optus email change angers customers
- Mitchell Bingemann | September 01, 2009OPTUS has been forced to halt the planned shut down of its optushome.com.au email domain after users complained of insufficient warning.Thousands of long-time Optus customers awoke this morning to find empty email inboxes after the telco last night flicked the off switch to its optushome.com.au...
- News items 2009-09-02
- Reebok adds email marketing to bolster consumer marketing channels; Reebok selects Bluestreak in drive to improve direct customer interaction and promote new web site.
- M2 PRESSWIRE-1 October 2002-Bluestreak: Reebok adds email marketing to bolster consumer marketing channels; Reebok selects Bluestreak in drive to improve direct customer interaction and promote new web site C1994-2002 M2 COMMUNICATIONS LTD RDATE:10012002 Leading sports brand, Reebok, announced that...
- Research articles 2002-10-01
- National Retailer to Use Advanced Email Technology to Reach Baby Boomers, Seniors
- FootSmart to Deliver Personalized Product, Health News to Seniors via Email INDIANAPOLIS -- FootSmart, the nationâ??s largest direct retailer of foot and lower body ...
- Research articles 2009-04-27
- Aptimus Announces Breakthrough In Email Marketing: First Ever True One-To-One Email Delivery System
- Aptimus, Inc. (Nasdaq: APTM), the leading online direct response network, today announced a breakthrough in email marketing with the first release of AptiMailTM, the first true one-to-one email delivery system. AptiMail is a major new expansion of the Aptimus Network platform, bringing its powerful Dynamic Revenue OptimizationTM approach to...
- Research articles 1970-01-01
- Return Path Adds Seven Channel Partners for its Industry Leading Email Change-of-Address and PureList Services
- Business Editors NEW YORK--BUSINESS WIRE--May 7, 2001 -- Responsys, Innovyx RappDigital, and Merkle Direct Marketing among the leading direct and interactive marketing firms to offer the Return Path services-- Return Path, Inc., the leading provider of email list optimization services, today announced the addition of...
- Research articles 2001-05-07
- Email Marketing: Permission to Pester
- Email marketing is increasingly being recognised as an effective Internet marketing tool. This paper reviews the email marketing literature, and compares email marketing to other forms of direct and Internet marketing, identifying its key advantages. In the light of the growth of unsolicited email or 'Spam', the literature highlights the...
- White papers 2002-06-21
- Thomson Education Direct Deploys eGain's Email Management Solution to Process Cross-Lifecycle Student Inquiries
- eGain Communications Corporation (OTC BB: EGAN), provider of the industry's top-rated* customer service and contact center software for in-house or on-demand deployment, announced today that Thomson Education Direct, one of the oldest and largest distance learning institutions in the world, has deployed eGain® MailTM, the industry's top-rated email management software**,...
- Research articles 2005-12-07
- INDUSTRY NEWS: DMFCC Exploits JPL Discoveries.(Direct Methanol Fuel Cell Corp. to acquire Jet Propulsion Laboratory patents)(Brief Article)
- Direct Methanol Fuel Cell Corp. (DMFCC, 2400 Lincoln, Altadena, CA 91001; Tel: 626/296-6310; Email: info@dmfuelcell.com) has agreed with the NASA/Caltech Jet Propulsion Laboratory JPL and the University of Southern California USC to acquire right Direct Methanol Fuel Cell Corp. (DMFCC, 2400 Lincoln, Altadena, CA 91001;...
- Research articles 2002-03-01
- 50 Tips to Maximize Email Marketing Success
- Permission-based email marketing has a higher return on investment than unsolicited email, direct mail or traditional advertising and therefore, has revolutionized the way one does business. Backed by measurable results, studies show that email marketing is the marketing tool of choice for businesses looking to attract, retain and grow loyal...
- White papers 2004-09-03
- Do's And Don'ts Of Email Marketing
- Nothing is more frustrating than trying to overcome a prospect's aversion to email marketing. Typically, the aversion was created by someone walking into the prospect's office and proffering email marketing as the silver bullet, a cure-all, and a magic wand. When email marketing failed to meet these lofty expectations, the...
- White papers 2008-01-01
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