Direct Marketing Association

Lynn Mauro, Director of Sales Development, MSC Industrial Direct Working with MSC for 8 years in key management positions, Lynn has Developed and improved programs that have increased sales and profitability which contributed to the company's financial and market place success story. Working within product Lynn's hand-on approach significantly strengthened the MRO product line position through product selection and merchandising activities; she increased overall profitability through vendor relationships and the development of a coop advertising program. Currently responsible for direct mail circulation and customer retention, the focus is on long-term sustainable profitable growth by attracting customers who see value in the MSC market proposition and developing retention programs that increase customer purchasing frequency and lifetime value. In addition Lynn is responsible for the Company's telesales efforts and the customer service centers.

Peter is the newest member of the CGSM team. Prior to joining CGSM he worked for a full service direct marketing agency providing direct marketing strategy, creative development, campaign planning, database marketing solutions, production management, and results analysis to a diverse client base including business to business, financial services, insurance, non-profit, and publishing. Peter also worked with a Database Marketing Organization where he provided his clients ways to enhance their marketing results through improved targeting. The clients he directed through analytical and modeling projects were primarily in the home equity market. Peter also served as an Account Executive for a large full service direct mail production provider supplying production services and campaign management on very complex programs to a large credit card marketer and publisher. Peter's experience in direct marketing strategy, creating cost-efficient direct mail, and knowledge of maximizing campaign results through data targeting will be an asset to CGSM's diverse clients. Peter also has been published and participated in various speaking engagements through industry trade associations. Peter resides in Kings Park, NY with his wife Michelle and three children.

Andrew, a serial entrepreneur, has been developing and branding successful businesses for more than a decade. He has extensive knowledge and experience in all e-marketing matters, search engine optimization, and Internet law. From domain name procurement to keyword selection and forming strategic partnerships, Andrew creates strategies and techniques to get websites noticed by targeted audiences and major Internet search engines. Andrew serves as a keynote speaker at Internet marketing seminars and authors many published articles for varying trade magazines and marketing newsletters. Andrew was also recently recognized as a leading search engine marketing expert on the Biography Channel and was also selected to join Long Island's list of rising stars known as the "40 Under 40" Club. In 2006, Andrew was elected to te Board of Directors for the non-profit Rock CAN Roll and the Direct Marketing Association of Long Island. Andrew has a B.A. from the State University of New York College at Oswego and a J.D. from Thomas M. Cooley Law School.

Andy Calimano is Managing Partner for Starfish Junction Productions. Andy has spent a large percentage of his career working in the direct marketing industry. He is the Founder and CEO, of I on Long Island, a direct and interactive consulting company.

Bill joined Henry Schein, Inc. over 15 years ago, working the entire time in the company's in-house advertising agency, Schein Creative Group. His first position with the company was as a Print Production Manager. For the last 12 years he has worked as Circulation Manager, working along with several of the companies marketing groups developing marketing and circulation strategies, as well as a number of customer loyalty programs. He also works in conjunction with a number of printers and mail houses, developing cost effective mailing and distribution plans. Prior to working with Henry Schein, Inc., Bill worked for many years as a graphic artist and later a Print Production Manager for a Trade-based ad agency in NYC, Lawrence Associates, working on a number of national accounts such as Duracell, UniLever, General Foods, Stroh's Beer and James River Corp. In addition to Bill's involvement with the Direct Marketing Association of Long Island, He is a long time member of the Long Island Postal Customer Council's Policy Committee.

Kerry Graham joined Cross Country Computer Corp. in September of 1997. As a Relationship Manager at Cross Country Computer, he is responsible for the development of new business while servicing and strengthening the client base already in place. Over the past 9 years, he has consistently added value to the organization and its' clients. Prior to joining Cross Country Computer Corp. Kerry was consistently ranked among the top 50 players in the world on the International Racquetball Tour. Much of Kerry's current success is due to his ability to successfully transition and adapt many of the skills and characteristics he acquired in this earlier profession. These characteristics include an intense work ethic, regimented routines and the ability to produce a never-ending amount of sweat equity, all valid drivers in his success at Cross Country. Kerry is a member of the Direct Marketing Association of Long Island, he is a board member of the Direct Marketing Association Exhibitor Committee, a member of the Direct Marketing Association, and the Direct Marketing Club of New York.