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- Direct Mail Marketing in the coming decade
- Direct Mail Marketing is both an art and a science. It can be defined with 4 short phrases; Direct mail is action oriented, measurable, persuasive and sales discipline. This is mainly for the customers. With regard to it, customer too has choices to make. Besides this, the article discusses the...
- White papers 2003-01-01
- Direct Mail Marketing Is Hot In The Desert
- The article explains the uses of direct mail marketing. It brings out the uses of direct mail and explains how it scores over other mediums. The Direct marketing and sales events, the subjects cover a wide range of topics, such as finance, distribution, management and a number technology subjects including...
- White papers 2003-01-01
- Oops, Try Again
- Direct mail marketing involves a lot of ‘controlled mistakes'. Testing, testing and more testing until the desired success is achieved is necessary in this form of marketing. The paper says that meticulous planning for the un-expected and testing a radical idea or two is the key to be successful in...
- White papers 2004-01-01
- The 10 Big Bad Ugly Mistakes In Direct Mail
- The concept of ‘direct mail marketing' has proved to be a boon for corporate world. With the help of direct mail marketing, companies can reach out to their customers more conveniently. Today, people can avail and buy whole new range of services and products at a click of a mouse....
- White papers 2003-01-01
- Direct Mail Marketing Generates Sales Leads: Here's How
- Unlike an advertisement in a trade publication, which can be read by anyone, a person's sales letter arrives at the prospect's place of business as a piece of personal communication from the person's mind to the prospect's. Also, unlike any other medium, direct mail can be personalized (Dear Mr. Smith)...
- White papers 2005-06-28
Additional Resources
- Direct Mail Marketing ROI Calculator
- Direct mail marketing campaigns to interested prospects who have opted in to receive your mail is a great way to increase direct sales. This tool makes it easy to see the return on investment from various campaigns, based on your expected costs and response levels.
- Tools & templates 2008-01-01
- Responsys and Integrato Partner to Optimize Timing and Relevance of Direct Mail Marketing Communications
- Responsys, a global provider of on-demand email and marketing automation solutions, today announced a strategic partnership with Integrato, a leader in high-impact direct mail marketing communications, to help marketers accelerate the creation and delivery of highly individualized and integrated multichannel marketing campaigns. Combining the Responsys Interact® on-demand marketing platform with...
- Research articles 2007-11-13
- Using Demographic Data for Your Direct Mail Marketing Campaign
- Targeting high potential markets with a direct mail marketing campaign can be a very affordable and efficient way to get new customers for most companies and entrepreneurs but how can a person find a way to reach those high potential markets? Using demographic data could be the solution. In the...
- White papers 2005-03-15
- Windsor, Conn., Direct Mail Marketing Firm's Earnings, Sales Increase.
- The Hartford Courant, Conn. Knight Ridder/Tribune Business News Jul. 18--ADVO Inc., a direct mail marketing firm in Windsor, reported increases in fiscal third-...uarter earnings and sales as the company managed to contain costs and boost advertising revenues. On revenues of...
- Research articles 2003-07-18
- Direct Mail...Costly But Personalized, Direct Promotion
- One of the most important and expensive promotional tools of marketing is direct mail. Direct mail marketing eases the tedious process of marketing by reaching out directly to target customers. But, many companies feel that direct mail is a costly affair. Hence, experts suggest that before resorting to the benefits...
- White papers 2003-01-01
- 5 Ways To Hitting Your Direct Mail Targets
- From the executive summary: ‘E-mail and Internet marketing may be attracting buzz, but there are still strong incentives to send printed messages directly to customers. Direct mail gives complete control over who sees a company's marketing policy, in contrast to advertising in print, online-mail, Web sites, or television. Thus, a...
- White papers 2003-01-01
- Best Software Announces Direct Mail on Demand Program for Business Partners
- Best Software announced today the launch of its Direct Mail on Demand program for Mid-Market Division MMD business partners, an innovative, yet simple program to help business partners maximize their return-on-investment ROI for direct mail marketing initiatives. The new direct mail program uses online automation to simplify the process of...
- Research articles 2005-03-22
- Three Cost-Effective Ways To Use Direct Mail
- Direct mail strategies can put to work to achieve better, more profitable results. The two benefits of direct mail are its pinpoint targeting ability, its ability to deliver a full and complete sales presentation of any length. This article explains some direct mail marketing strategies (as opposed to single-shot mailing...
- White papers 2002-01-01
- Direct Mail is Read by 32 Percent More Women Ages 25-44 Than E-Mail Advertising
- 2007 Vertis Communications Customer Focus([R] )Survey Analyzes Effectiveness of Direct Mail BALTIMORE -- Vertis Communications today announced the results of its proprietary Customer Focus([R]) Direct Mail study, which indicates that 85 percent of women ages 25-44 read printed direct mail marketing pieces, despite the influx of electronically generated advertisements...
- Research articles 2007-01-16
- OfficeMax Marketing Campaigns Tap SPSS Predictive Analytics; Direct Mail Sales Climb 24 Percent
- CHICAGO -- To better understand its customers, leading office supplies distributor OfficeMaxR Incorporated (NYSE:OMX) selected SPSS (NASDAQ:SPSS) predictive analytics software for recent direct mail marketing campaigns. The customer insight data has helped direct mail sales climb 24 percent.
- Research articles 2005-04-18
- 2,000 direct mail projects with same co. (Boston Mutual Life Insurance Co.)
- Boston Mutual Life Insurance Co Pres Lawrence Finnegan attributes the success of the life insurer's direct mail marketing program to Berenson, Isham & Partners (B&I), the advertising agency that created the program for Boston Mutual in 1971. B&I continues to develop a direct mail advertising campaign each week that supports...
- Research articles 1994-07-04
- 99 Tips for Direct-Mail Marketing
- Direct mail is one of the most important pieces of a marketing plan. Developing and executing the campaign can many times be a thankless job. Modern day mailing regulations can get complicated - postage rates are changing and the flood of mail makes it harder to stand out. The right...
- White papers 2006-01-23
- Australia's Direct Mail Provider Virid Achieves 200 Percent Campaign Profitability with SPSS Software; 10 Percent Revenue Growth
- CHICAGO -- SPSS Inc. (NASDAQ:SPSS), a leading worldwide provider of predictive analytics software, today announced that one of Australia's largest direct mail marketing services providers, Virid, has achieved 200 percent campaign profitability in one year using SPSS for marketing campaign optimization. SPSS' software has also enabled Virid to reduce mail...
- Research articles 2005-12-12
- Direct Mail in the Internet Age... Why Paper Is Anything But Endangered
- Haunting the dreams of anyone whose livelihood depends on a steady flow of mail are the destabilizing changes associated with disruptive technology of the Internet and the recent anthrax scares that would threaten the infrastructure of traditional paper mail. But rather than having a negative impact, these influences will ultimately...
- White papers 2002-04-01
- Nurture Sales Leads With Direct Mail Marketing
- Direct mail is a cost-effective way to make sales and generate leads. But it's also an excellent way to keep a brand name in front of customers, and to nurture leads until they become customers. At the author's direct mail lead generation firm, the definition of a qualified lead is...
- White papers 2005-06-28
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