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	<title><![CDATA[direct mail marketing Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/direct+mail+marketing.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to direct mail marketing]]></description>
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		<title><![CDATA[Direct Mail Marketing Generates Sales Leads: Here's How]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242583]]></link>
		<description><![CDATA[Unlike an advertisement in a trade publication, which can be read by anyone, a person's sales letter arrives at the prospect's place of business as a piece of personal communication from the person's mind to the prospect's. Also, unlike any other medium, direct mail can be personalized (Dear Mr. Smith)...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 28 Jun 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/prospect.html"><![CDATA[Prospect]]></category>
		<category domain="http://resources.bnet.com/topic/ezinearticles.com.html"><![CDATA[EzineArticles.com]]></category>
		<category domain="http://resources.bnet.com/topic/direct+mail.html"><![CDATA[Direct Mail]]></category>
		<category domain="http://resources.bnet.com/topic/direct+mail+marketing.html"><![CDATA[Direct Mail Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
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		<title><![CDATA[Oops, Try Again]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=77791]]></link>
		<description><![CDATA[Direct mail marketing involves a lot of ‘controlled mistakes'. Testing, testing and more testing until the desired success is achieved is necessary in this form of marketing. The paper says that meticulous planning for the un-expected and testing a radical idea or two is the key to be successful in...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jan 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/primedia+inc..html"><![CDATA[Primedia Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/direct+mail.html"><![CDATA[Direct Mail]]></category>
		<category domain="http://resources.bnet.com/topic/direct+mail+marketing.html"><![CDATA[Direct Mail Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PRM</category>
		<category domain="tickers">PRM</category>
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		<title><![CDATA[Direct Mail Marketing in the coming decade]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61752]]></link>
		<description><![CDATA[Direct Mail Marketing is both an art and a science. It can be defined with 4 short phrases; Direct mail is action oriented, measurable, persuasive and sales discipline. This is mainly for the customers. With regard to it, customer too has choices to make. Besides this, the article discusses the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+mail.html"><![CDATA[Direct Mail]]></category>
		<category domain="http://resources.bnet.com/topic/direct+mail+marketing.html"><![CDATA[Direct Mail Marketing]]></category>
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		<title><![CDATA[Direct Mail Marketing Is Hot In The Desert]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61815]]></link>
		<description><![CDATA[The article explains the uses of direct mail marketing. It brings out the uses of direct mail and explains how it scores over other mediums. The Direct marketing and sales events, the subjects cover a wide range of topics, such as finance, distribution, management and a number technology subjects including...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+mail.html"><![CDATA[Direct Mail]]></category>
		<category domain="http://resources.bnet.com/topic/rockingham%252ajutkins%252amarketing.html"><![CDATA[ROCKINGHAM*JUTKINS*marketing]]></category>
		<category domain="http://resources.bnet.com/topic/direct+mail+marketing.html"><![CDATA[Direct Mail Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[The 10 Big Bad Ugly Mistakes In Direct Mail]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=97089]]></link>
		<description><![CDATA[The concept of ‘direct mail marketing' has proved to be a boon for corporate world. With the help of direct mail marketing, companies can reach out to their customers more conveniently. Today, people can avail and buy whole new range of services and products at a click of a mouse....]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+mail.html"><![CDATA[Direct Mail]]></category>
		<category domain="http://resources.bnet.com/topic/powerwriting.com.html"><![CDATA[Powerwriting.com]]></category>
		<category domain="http://resources.bnet.com/topic/direct+mail+marketing.html"><![CDATA[Direct Mail Marketing]]></category>
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