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- Direct Mail
- the sending by mail, fax, or e-mail of advertising communications addressed to specific prospective customers. Direct mail is one tool that can be used as part of a marketing strategy....
- Direct Mail definition on BNET »
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- Phoenix Marketing Announces its Virtual Mailbox Research Method that Evaluates Direct Mail Campaigns Prior to Launch
- New Research Method Allows Clients to Cut Through Direct Mail Clutter to Improve Response Rate through Precise Targeting of Likely Buyers
- Research articles 2007-10-04
- Understanding Mail-Order Sales
- Mail-order sales continue to flourish, in part because companies can attract customers without incurring overhead costs such as retail space and related expenses. Specialty catalogers — particularly those that sell niche items like hand-made apparel, kitchen equipment, luxury items, and organic foods — have enjoyed considerable success. This article looks...
- Articles 2007-11-09
- Marketing Effectively by E-mail
- E-mail should be an essential part of any Internet marketing strategy. If you have someone's e-mail address, you can send them information directly, much as you would in a direct mail campaign—except the cost of mailing is free. Even so, that's only an advantage if the recipients have agreed to...
- Articles 2007-10-19
- American Express Experiences Rejuvenation With New Products and Citibank Alignment; Significant Mintel Comperemedia Direct Mail Activity and Fresh Offerings Reposition Card Provider for New Success
- CHICAGO -- American Express is making a significant imprint on the direct mail arena, with both new campaigns and its newest financial issuer giving the company an additional boost. Mintel Comperemedia, a competitive intelligence service that analyzes direct mail and print media, has identified that nearly 1.7 billion direct mail...
- Research articles 2006-04-06
- IDM Launches Tie-in for Disney-Pixar's ''Cars'' with U.S. Auto Dealers; Direct Mail and Point-of-Sale Expected in 6,000+ Dealerships In Time for Film's June 9 Release
- ROCKLIN, Calif. -- Intelligent Direct Marketing, Inc.TM IDM, a major national direct mail service for the automotive industry, will launch an auto dealership direct mail and point-of-sale tie-in with the new Disney-Pixar film "CARS," a fast-paced, computer-animated comedy-adventure set inside the world of cars, scheduled for release June 9.
- Research articles 2006-05-09
- Encouraging a Better Response to Direct Mail Campaigns
- Direct mail offers the advantage of a simple and immediate measure of success: the response rate. Another advantage of direct mail is that you can test the variables before committing all your resources to a particular approach. You can aim for realistic results while you keep your expenses within your...
- Articles 2007-02-15
- Best Software Announces Direct Mail on Demand Program for Business Partners
- Best Software announced today the launch of its Direct Mail on Demand program for Mid-Market Division MMD business partners, an innovative, yet simple program to help business partners maximize their return-on-investment ROI for direct mail marketing initiatives. The new direct mail program uses online automation to simplify the process of...
- Research articles 2005-03-22
- OfficeMax Marketing Campaigns Tap SPSS Predictive Analytics; Direct Mail Sales Climb 24 Percent
- CHICAGO -- To better understand its customers, leading office supplies distributor OfficeMaxR Incorporated (NYSE:OMX) selected SPSS (NASDAQ:SPSS) predictive analytics software for recent direct mail marketing campaigns. The customer insight data has helped direct mail sales climb 24 percent.
- Research articles 2005-04-18
- Direct Group Heads Directly for IBM
- Direct Group DG, a leading company in the premium high-volume, time sensitive segment of the direct mail industry, announced it has upgraded its direct mail facility with 16 IBM Infoprint 4100 Advanced Function Printing high-speed, high-volume continuous forms printers. DG now offer its clients enhanced check printing with improved...
- Research articles 2004-08-02
- U.S. Postal Service
- * The U.S. Postal Service has introduced a direct mail Web site designed to help small- and medium-sized businesses create effective mailings. A key component of uspsdirectmail.com is the abilityto access direct mail vendor support.
- Research articles 2001-01-01
- Direct mail hit by USPS increases
- DIRECT MAIL marketers take note-the US Postal Service USPS has announced several rate increases for first-class mail, standard mail, periodicals, package services and special services. The increases are expected to take effect on May 12.
- Research articles 2008-03-01
- Don't Dump Your Direct Mail Efforts!
- Don't Dump Your Direct Mail Efforts! An August 1999 Pitney Bowes study titled "The Role of Direct Mail in E-Commerce" shows the significant role direct mail plays in building long-term ... ...
- Research articles 2000-03-01
- A/BT Briefs.
- CIAB increases revenue minimum WASHINGTON-The Council of Insurance Agents & Brokers is raising its minimum annual revenue requirement for membership. Effective July 1, council members must generate at least $4 million in annual revenues, up CIAB increases revenue minimum ...
- Research articles 2002-05-06
- Microsoft bets on offline direct ; Tech giant's deal with direct mail company zairmail emphasizes small-business focus.(Brief Article)(Statistical Data Included)
- In a bid to extend its presence in offline direct mail, Microsoft Corp. has entered a broad-ranging small-business deal with Portland, Ore.-based Zairmail Inc. The pact underscores not only Microsoft's expanding focus on the potentially lucrative sma In a bid to extend its presence in offline...
- Research articles 2002-01-14
- Mayo Clinic sticking with "old-fashioned," oversized direct mail package as its control.(Marketing)
- You could probably file this article in the department of "What's old is new again." You could probably file this article in the department of "What's old is new again."
- Research articles 2008-01-21
- Spores spur changes in company mail routines ; Meanwhile, others offering variety of protection services.(anthrax threat affects on Ohio companies)(Brief Article)
- The recent anthrax cases in New York, Washington, D.C., and Florida have prompted some Northeast Ohio companies to change their protocol for sending and receiving mail, while others are seizing the opportunity to market their protection services. The recent anthrax cases in...
- Research articles 2001-10-29
- Timecold direct mail was finally junked? With esponse rates as low as 0.5 per cent, and a high annoyance factor, no wonder Toyota has rethought its mailing strategy. (News Analysis).
- The phrase "junk mail" sets direct marketers' blood boiling. However, a sizeable proportion of the UK's direct mail consists of communication never actively sought by the receiver. And it's a sizeable proportion of a large number--according to the D The phrase "junk mail" sets direct...
- Research articles 2002-10-10
- Marketing and Direct Mail Experts to Present at the New England Direct Marketing Association's 2006 Annual Conference & Expo; The event, Nedma'06 ''It's a Brave New World,'' to be held June 14-15 at Bentley College
- WELLESLEY, Mass. -- The New England Direct Marketing Association NEDMA today announced that three marketing and direct mail experts will speak at "It's a Brave New World," NEDMA's annual conference and exposition. The event will be held June 14-15, 2006 at the LaCava Center, Bentley College in Waltham, MA. NEDMA...
- Research articles 2006-04-17
- Green Thumb.(fundraising via direct mail programs)(Direct Marketing Association of Washington Conference and Expo)
- Sowing the seeds for successful fundraising Sowing the seeds for successful fundraising
- Research articles 2001-01-15
- Is there life after direct mail? Dismal direct mail response leads Fairchild to find other sources for paid business titles
- Is there life after direct mail?
- Research articles 1988-04-01
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