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	<title><![CDATA[direct mail Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/direct+mail.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to direct mail]]></description>
	<s:counts start="0" returned="20" found="184" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Chipotle Mexican Grill, Inc. Q3 2009 (Qtr End 9/30/09) Earnings Call Transcript]]></title>
		<link><![CDATA[http://www.bnet.com/2462-14040_23-355746.html]]></link>
		<description><![CDATA[ Question-and-Answer Session Operator  Operator Instructions Your first question comes from Jeff Farmer - Jefferies & Co. Jeff Farmer - Jefferies & Co. Could you just provide some additional local on your local store marketing and direct mail efforts? I guess, more specifically, any changes you've made there in...]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Thu, 22 Oct 2009 18:41:08 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/midwest.html"><![CDATA[Midwest]]></category>
		<category domain="http://resources.bnet.com/topic/call+transcript.html"><![CDATA[Call Transcript]]></category>
		<category domain="http://resources.bnet.com/topic/earnings.html"><![CDATA[Earnings]]></category>
		<category domain="http://resources.bnet.com/topic/jefferies+%2526+co..html"><![CDATA[Jefferies & Co.]]></category>
		<category domain="http://resources.bnet.com/topic/direct+mail.html"><![CDATA[Direct Mail]]></category>
		<category domain="http://resources.bnet.com/topic/same-store+sales.html"><![CDATA[Same-store Sales]]></category>
		<category domain="http://resources.bnet.com/topic/chipotle+mexican+grill+inc..html"><![CDATA[Chipotle Mexican Grill Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/seeking+alpha.html"><![CDATA[Seeking Alpha]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CMG</category>
		<category domain="tickers">CMG</category>
	</item>
	<item>
		<title><![CDATA[Turn "What's Your Job?" into a Sale]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=4434]]></link>
		<description><![CDATA[As I explained in the post "Create an Opportunity in 10 Seconds", you can turn almost any chance meeting into a sales opportunity simply by creating a better response to questions like "What's your job?" or "What do you do for a living?"    The trick is to...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 30 Jul 2009 05:30:42 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/job.html"><![CDATA[Job]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://resources.bnet.com/topic/direct+mail.html"><![CDATA[Direct Mail]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/manufacturing.html"><![CDATA[Manufacturing]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
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	<item>
		<title><![CDATA[A Never to be Missed Opportunity | BTalk Australia]]></title>
		<link><![CDATA[http://blogs.bnetau.com.au/aussierules/2009/03/10/a-never-to-be-missed-opportunity-btalk-australia/]]></link>
		<description><![CDATA[(16min 44) HereÃ¢â‚¬â„¢s a rare chance to learn the techniques used by copywriting experts. Direct mail DM is a vital part of your marketing mix Ã¢â‚¬" probably more so now than ever. By spending a quarter of an hour listening to todayÃ¢â‚¬â„¢s podcast youÃ¢â‚¬â„¢ll learn to maximise the DM opportunity....]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 10 Mar 2009 12:24:06 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/piece.html"><![CDATA[Piece]]></category>
		<category domain="http://resources.bnet.com/topic/direct+mail.html"><![CDATA[Direct Mail]]></category>
		<category domain="http://resources.bnet.com/topic/copywriter.html"><![CDATA[Copywriter]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[E-mail]]></category>
		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
		<category domain="http://resources.bnet.com/topic/phil+dobbie.html"><![CDATA[Phil Dobbie]]></category>
	</item>
	<item>
		<title><![CDATA[Watch Your Business Grow with VerticalResponse Email Marketing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=346655]]></link>
		<description><![CDATA[Watch your business grow with email marketing!  With VerticalResponse, you can create emails and direct mail postcards in minutes, no technical experience required.  Pricing is flexible, too: pay as you go, or send unlimited emails for as low as $10 per month.  Choose from over 300 designs,...]]></description>
		<s:doctype><![CDATA[Resource centers]]></s:doctype>
		<pubDate>Sun, 01 Mar 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+mail.html"><![CDATA[Direct Mail]]></category>
		<category domain="http://resources.bnet.com/topic/verticalresponse.html"><![CDATA[VerticalResponse]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[E-mail]]></category>
		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
	</item>
	<item>
		<title><![CDATA[Ad Copywriter (Direct Mail) Resume]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1102553]]></link>
		<description><![CDATA[This is a resume template for the post of AD copywriter direct mail. In this template, candidate's work experience reads like a series of accomplishment and not just a list of job duties. Reverse chronological format focuses employer's attention on candidate's most current position. ]]></description>
		<s:doctype><![CDATA[Tools & templates]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/direct+mail.html"><![CDATA[Direct Mail]]></category>
		<category domain="http://resources.bnet.com/topic/copywriter.html"><![CDATA[Copywriter]]></category>
		<category domain="http://resources.bnet.com/topic/recruitment+%2526+selection.html"><![CDATA[Recruitment & Selection]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
	</item>
	<item>
		<title><![CDATA[Direct Mail Giant Valassis Is "Not Paying Its Bills"; Stock Is "Worth $0'']]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000469/direct-mail-giant-valassis-is-not-paying-its-bills-stock-is-worth-0/]]></link>
		<description><![CDATA[Valassis Communications, the direct mail giant, has stopped paying its bills and its stock is worth precisely zero dollars, according to separate reports. Fraser Papers recently sued Valassis for nearly $1 million, an unpaid bill for shipping paper to the company between May and June, according to the Bangor Daily...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 30 Dec 2008 11:47:22 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/bill.html"><![CDATA[Bill]]></category>
		<category domain="http://resources.bnet.com/topic/morningstar+inc..html"><![CDATA[Morningstar Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/stock.html"><![CDATA[Stock]]></category>
		<category domain="http://resources.bnet.com/topic/direct+mail.html"><![CDATA[Direct Mail]]></category>
		<category domain="http://resources.bnet.com/topic/litigation.html"><![CDATA[Litigation]]></category>
		<category domain="http://resources.bnet.com/topic/investment.html"><![CDATA[Investment]]></category>
		<category domain="http://resources.bnet.com/topic/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MORN</category>
		<category domain="tickers">MORN</category>
	</item>
	<item>
		<title><![CDATA[How Technology Killed Marketing]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=655]]></link>
		<description><![CDATA[    Time was that marketing was glamorous.Ã‚Â  The heyday of marketing can be viewed every week in the television show Mad Men.Ã‚Â  In that glamorous world, the marketeer represented by the quintessential ad exec is a master of the universe.    In that world, marketing...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 11 Dec 2008 05:30:10 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/direct+mail.html"><![CDATA[Direct Mail]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
	</item>
	<item>
		<title><![CDATA[The Cost of Valassis' Suit vs. News America Is Eating Its Profit]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000362/the-cost-of-valassis-suit-vs-news-america-is-eating-its-profit/]]></link>
		<description><![CDATA[You can spend years in the ad business without hearing the name Valassis Comunications mentioned, even though the company controls roughly half the direct mail in the U.S. and pulls in revenue of $500 million per quarter. Two years ago, Valassis came up with a bright idea: sue its main...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 25 Nov 2008 05:25:35 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/revenue.html"><![CDATA[Revenue]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/direct+mail.html"><![CDATA[Direct Mail]]></category>
		<category domain="http://resources.bnet.com/topic/suit.html"><![CDATA[Suit]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[Acxiom Corp. F2Q09 (Qtr End 9/30/08) Earnings Call Transcript]]></title>
		<link><![CDATA[http://www.bnet.com/2462-14025_23-245012.html]]></link>
		<description><![CDATA[ Question-and-Answer SessionOperator  Operator Instructions. We'll take our first question today from Randy Hugen with Piper Jaffray.  Randy Hugen - Piper Jaffray  Wanted to dig into the big sequential decline in SG&A where some of those cuts might have been made. Christopher Wolf Sequentially we&#8217;re down about...]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Wed, 29 Oct 2008 18:44:13 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/acxiom+corp..html"><![CDATA[Acxiom Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/u.s.+bancorp+piper+jaffray+inc..html"><![CDATA[U.S. Bancorp Piper Jaffray Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/call+transcript.html"><![CDATA[Call Transcript]]></category>
		<category domain="http://resources.bnet.com/topic/earnings.html"><![CDATA[Earnings]]></category>
		<category domain="http://resources.bnet.com/topic/direct+mail.html"><![CDATA[Direct Mail]]></category>
		<category domain="http://resources.bnet.com/topic/seeking+alpha.html"><![CDATA[Seeking Alpha]]></category>
		<category domain="http://resources.bnet.com/topic/acxiom+corp..html"><![CDATA[Acxiom Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/u.s.+bancorp+piper+jaffray+inc..html"><![CDATA[U.S. Bancorp Piper Jaffray Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/call+transcript.html"><![CDATA[Call Transcript]]></category>
		<category domain="http://resources.bnet.com/topic/earnings.html"><![CDATA[Earnings]]></category>
		<category domain="http://resources.bnet.com/topic/direct+mail.html"><![CDATA[Direct Mail]]></category>
		<category domain="http://resources.bnet.com/topic/seeking+alpha.html"><![CDATA[Seeking Alpha]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ACXM</category>
		<category domain="tickers">ACXM</category>
	</item>
	<item>
		<title><![CDATA[Does Direct Mail Generate Leads?]]></title>
		<link><![CDATA[http://www.bnet.com/5208-13076-0.html?forumID=1&threadID=3298&messageID=15525&start=0]]></link>
		<description><![CDATA[Does Direct Mail Generate Leads?RE: Does Direct Mail Generate Leads?This must depend on the industry.Coming from the health and beauty niche, where direct mail at least without samplers is rare, I've found that success comes from building anticipation prior to the mail out. And while you should outsource your mail...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Sat, 30 Aug 2008 17:38:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+mail+generate+lead.html"><![CDATA[Direct Mail Generate lead]]></category>
		<category domain="http://resources.bnet.com/topic/direct+mail.html"><![CDATA[direct mail]]></category>
		<category domain="http://resources.bnet.com/topic/direct+mail+generate.html"><![CDATA[Direct Mail Generate]]></category>
	</item>
	<item>
		<title><![CDATA[Does Direct Mail Generate Leads?]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=453]]></link>
		<description><![CDATA[I thought it would be interesting to find out what's really working or not in this area, from real people -- which means you, the readers of this blog. So I'm posting a couple of polls to find out the straight scoop from those who know best. But first, I...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 29 Aug 2008 05:30:29 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+mail.html"><![CDATA[Direct Mail]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
	</item>
	<item>
		<title><![CDATA[EF Education First Uses Data Quality Software From Experian QAS to Ensure Direct Mail Reaches Its Destination]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200806/ai_n25498200]]></link>
		<description><![CDATA[Experian QAS, a part of Experian ® (LSE: EXPN) specializing in customer  data quality software  and services, today announced that EF Education First, the world's largest private education company, selected QAS Pro Web to lessen the amount of returned mail the company is receiving. EF Education First is...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 09 Jun 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/data+quality.html"><![CDATA[data quality]]></category>
		<category domain="http://resources.bnet.com/topic/direct+mail.html"><![CDATA[direct mail]]></category>
		<category domain="http://resources.bnet.com/topic/experian.html"><![CDATA[Experian]]></category>
		<category domain="http://resources.bnet.com/topic/qa.html"><![CDATA[QA]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">EXPG Y</category>
		<category domain="tickers">EXPG Y</category>
	</item>
	<item>
		<title><![CDATA[World's Worst Sales Letter?]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=297]]></link>
		<description><![CDATA[    I just received a letter that is one of the worst examples of direct mail marketing I've ever seen from a major corporation.   It's a real estate pitch, but the style and content is representative of lousy marketing everywhere.  Here is the turkey,...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 23 Apr 2008 04:30:05 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/direct+mail.html"><![CDATA[Direct Mail]]></category>
		<category domain="http://resources.bnet.com/topic/real+estate.html"><![CDATA[Real Estate]]></category>
		<category domain="http://resources.bnet.com/topic/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
	</item>
	<item>
		<title><![CDATA[Direct mail hit by USPS increases]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_qa5351/is_200803/ai_n25139555]]></link>
		<description><![CDATA[DIRECT MAIL marketers take note-the US Postal Service USPS has announced several rate increases for first-class mail, standard mail, periodicals, package services and special services. The increases are expected to take effect on May 12. ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sat, 01 Mar 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+mail.html"><![CDATA[direct mail]]></category>
		<category domain="http://resources.bnet.com/topic/u.s.+postal+service.html"><![CDATA[U.S. Postal Service]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Mayo Clinic sticking with "old-fashioned," oversized direct mail package as its control.(Marketing)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5606/is_200801/ai_n25305148]]></link>
		<description><![CDATA[You could probably file this article in the department of  "What's old is new again."     You could probably file this article in the department of  "What's old is new again."   ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 21 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+mail.html"><![CDATA[direct mail]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/mayo+clinic.html"><![CDATA[Mayo Clinic]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Direct Mail Marketing ROI Calculator]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=933487]]></link>
		<description><![CDATA[Direct mail marketing campaigns to interested prospects who have opted in to receive your mail is a great way to increase direct sales. This tool makes it easy to see the return on investment from various campaigns, based on your expected costs and response levels.]]></description>
		<s:doctype><![CDATA[Tools & templates]]></s:doctype>
		<pubDate>Tue, 01 Jan 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+mail.html"><![CDATA[Direct Mail]]></category>
		<category domain="http://resources.bnet.com/topic/palo+alto+software.html"><![CDATA[Palo Alto Software]]></category>
		<category domain="http://resources.bnet.com/topic/roi%252ftco.html"><![CDATA[Roi/Tco]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/managerial+accounting.html"><![CDATA[Managerial Accounting]]></category>
	</item>
	<item>
		<title><![CDATA[DMA report predicts spending increases.(Direct Marketing Association's)(Direct mail advertising)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6517/is_200711/ai_n25861789]]></link>
		<description><![CDATA[Byline: CAROL KROL    Byline: CAROL KROL  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 12 Nov 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/direct+mail.html"><![CDATA[direct mail]]></category>
		<category domain="http://resources.bnet.com/topic/direct+marketing+association.html"><![CDATA[Direct Marketing Association]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Understanding Mail-Order Sales]]></title>
		<link><![CDATA[http://www.bnet.com/2410-13237_23-66518.html]]></link>
		<description><![CDATA[Mail-order sales continue to flourish, in part because companies can attract customers without incurring overhead costs such as retail space and related expenses. Specialty catalogers â€” particularly those that sell niche items like hand-made apparel, kitchen equipment, luxury items, and organic foods â€” have enjoyed considerable success. This article looks...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Fri, 09 Nov 2007 11:09:12 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/mail-order.html"><![CDATA[Mail-order]]></category>
		<category domain="http://resources.bnet.com/topic/product.html"><![CDATA[Product]]></category>
		<category domain="http://resources.bnet.com/topic/customer.html"><![CDATA[Customer]]></category>
		<category domain="http://resources.bnet.com/topic/business.html"><![CDATA[Business]]></category>
		<category domain="http://resources.bnet.com/topic/mail-order+business.html"><![CDATA[Mail-order Business]]></category>
		<category domain="http://resources.bnet.com/topic/direct+selling+association.html"><![CDATA[Direct Selling Association]]></category>
		<category domain="http://resources.bnet.com/topic/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/advantage.html"><![CDATA[Advantage]]></category>
		<category domain="http://resources.bnet.com/topic/direct+mail.html"><![CDATA[Direct Mail]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/bnet+editorial.html"><![CDATA[BNET Editorial]]></category>
	</item>
	<item>
		<title><![CDATA[Unopened Direct Mail Rates Are Not The Issue]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=346897]]></link>
		<description><![CDATA[Direct Mails DM certainly has its detractors, but when it's done correctly it can be as effective and creative a medium as any. Online and through the post, DM can achieve success if a few simple rules are followed. The big question is whether unopened rates are of any relevance...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 06 Nov 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+mail.html"><![CDATA[Direct Mail]]></category>
		<category domain="http://resources.bnet.com/topic/imedia+communications.html"><![CDATA[iMedia Communications]]></category>
	</item>
	<item>
		<title><![CDATA[Marketing Effectively by E-mail]]></title>
		<link><![CDATA[http://www.bnet.com/2410-13237_23-68795.html]]></link>
		<description><![CDATA[E-mail should be an essential part of any Internet marketing strategy. If you have someone's e-mail address, you can send them information directly, much as you would in a direct mail campaignâ€”except the cost of mailing is free. Even so, that's only an advantage if the recipients have agreed to...]]></description>
		<s:doctype><![CDATA[Articles]]></s:doctype>
		<pubDate>Fri, 19 Oct 2007 12:50:35 -0700</pubDate>
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