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- Seize The Day!
- From the executive summary: ‘Bring any group of sales executives together and the conversation inevitably drifts to the miserable state of business. The mode of the moment seems to be to bemoan the fact that the market is not as robust as it was earlier. There is another way to...
- White papers 2003-11-06
- How Do You Change The Behavior Of An Experienced Salesperson?
- From the executive summary: ‘Most organizations feel the need to make some changes that impact sales force viz. a new compensation program, new automation tool, new sales process, and new way of working with inside salespeople. Most sales forces are made up of a variety of people ranging from the...
- White papers 2002-04-01
- How To Get 'Em To Do What You Want 'Em To
- Most organizations complain that their salespeople do not give desired results. The onus of running a sales system smoothly lies on an organization's shoulder. Thus, organizations must try to find out the reason behind decreasing profits and increasing losses. Many organizations put extra pressure on salespeople to sell more. However,...
- White papers 2000-09-01
- See Your Business With New Eyes
- From the executive summary: ‘Images operate on a non-verbal, emotional level. They immediately pre-sell or undermine a message. They create a negative impression or positive feeling in a customer's eyes and mind in a matter of seconds. Therefore, organizations must carefully build an image that communicates professionalism and attention business....
- White papers 2003-01-01
- Using Customer's Ideas For Your Strategic Growth
- From the executive summary: ‘An effective way to gather information about customer base is to gather customers' ideas during a well thought-out focus group. Customers can help in strategy development process of business. Listening to the results of a focus group can induce rich insight into customers' preferences, perceptions, attitudes,...
- White papers 2003-01-01
Additional Resources
- Knight-Ridder Financial Publishing: a leader in end-of-day market information.
- Knight-Ridder Financial Publishing provides reliable market information through direct satellite feeds from major international exchanges. The company's end-of-day price service Final Markets allows access to more than 360 futures, cash and options volatiKnight-Ridder Financial Publishing provides reliable market information through direct satellite feeds from major international exchanges. The company's end-of-day...
- Research articles 1993-01-01
- USA Direct Licenses Pageflex Web-To-Print Software
- Business Editors & High-Tech Writers CAMBRIDGE, Mass.--BUSINESS WIRE--Jan. 21, 2003 Pageflex Mpower and .EDIT Chosen as Key Technology in USA Direct Effort to Shorten Time to Market for Client Campaigns and Offer Online Softcopy Proofing Pageflex Inc. (Nasdaq:BITS), a pioneer and leader of Web-top publishing,...
- Research articles 2003-01-21
- Direct Media's BtoB List Management Group Awarded EH Publishing Portfolio of Lists
- GREENWICH, Conn. -- Direct Media's BtoB List Management Group an infoGROUP company (NASDAQ: IUSA), today announced that it has been awarded management of the EH Publishing Portfolio of magazine files. The lists include CE Pro, TecHome Builder, Electronic House and EHX Electronic House Expo, a semi-annual conference attendee file. ...
- Research articles 2008-08-04
- W.A. Wilde Poised to Meet Growing Demand for Custom Book Publishing
- W.A. Wilde, a leading direct marketing solutions provider, has returned to its roots in the publishing business after more than a century. Founded in 1868, W.A. Wilde today announced Wilde Digital Publishing, its new printing solution for the digital book market. Wilde Digital Publishing integrates traditional binding equipment with the...
- Research articles 2007-12-17
- Hearst list now available; but will mailers be willing to test 13 million new names in the soft market? - direct mailers
- NEW YORK CITY-Direct mailers have been clamoring for years to use the huge file of Hearst Magazines' upscale subscriber names-but now that Hearst has released the lists, some speculate that the publishing giant may have difficulty marketing them in the weak list market.
- Research articles 1990-04-01
- Recession Survival Strategy: Market Segmentation
- Market segmentation is one of the most powerful strategies a company can use to improve profit margins and ultimately gain market share. And when markets are flat or declining and differentiation is at a premium, creative segmentation strategy can mean the difference between survival and road-kill. What...
- Blog posts 2008-11-18
- Crystalix Group International Inc. Agreement with USA Gifts Direct Inc. to Web Enable Their Patented 'Photocrystal' Program for Commercial Applications in Specific Market Channels
- Business Editors LAS VEGAS--BUSINESS WIRE--April 21, 2004 Crystalix Group International Inc. CYXG(OTCBB: CYXG) and USA Gifts Direct Inc., a specialty marketing firm located in Charlotte, N.C., have signed an agreement under which USA Gifts Direct will promote CrystalixR products to its customers as an integral part of its...
- Research articles 2004-04-21
- NETGRAVITY: News America Digital Publishing now powered by NetGravity.
- M2 PRESSWIRE-25 August 1998-NETGRAVITY: News America Digital Publishing now powered by NetGravity C1994-98 M2 COMMUNICATIONS LTD RDATE:240898 -- NADP uses NetGravity AdServer Solution to deliver dynamically targeted rich media advertisements generating high click-through rates on Fox News Online, Fox Sports Online...
- Research articles 1998-08-25
- School Specialty to buy McGraw-Hill publishing business
- School Specialty, Inc. (SSI; Greenville, WI), a direct marketer of supplemental educational resources to schools and teachers for pre-K through grade 12, has signed a definitive agreement to acquire McGraw-Hill Education's New York juvenile retail publishing businesses. No terms of the deal were given. The businesses to be acquired...
- Research articles 2004-01-17
- Warren Communications News slowly moves away from direct mail to direct sales and from print to online publishing. (Publisher Profile).
- By current standards, Paul Warren, president of Warren Communications News in Washington, D.C., is positively bullish when he says that the company is "doing fine." "Take Communications Daily," he says. "Besides World-com and the ones you've seen on the front page, there have ...
- Research articles 2002-08-17
- Ziff-Davis Sells Off Market Research Unit for $106m
- Ziff-Davis Inc, the US publishing subsidiary majority-owned by Japanese giant Softbank Corp, has agreed to sell its ZD Market Intelligence unit to direct marketing firm Harte-Hanks Inc for $106m. The purchase price includes $101m in cash at closing and a further $5m in assumed deferred revenue obligations. The deal is...
- Research articles 1999-09-01
- How the MaxiMarketing gurus go to market. (marketing consultants Stan Rapp and Tom Collins)
- THE AUDACIOUS INTERNATIONAL PUBLISHING SCHEME OF TWO AUTHENTIC MARKETING GENIUSES - STAN RAPP AND TOM COLLINS Stan Rapp is an indefatigable globe trotter with an Orek vacuum cleaner of a mind that sucks up marketing ideas, synthesizes and refines them and then tells client-readers...
- Research articles 1996-01-01
- Polycom Inc. Q3 2007 Earnings Call Transcript
- Question-and-Answer Session Operator Yes, thank you. [Operator Instruction]. Our first question comes from the line of John Anthony from Cowen & Company. Please proceed with your question. John Anthony - Cowen & Company Good afternoon, guys. Couple of question, but before we get started did...
- Earnings calls 2007-10-18
- CanWest Global Communications F1Q08 (Qtr End 11/30/07) Earnings Call Transcript
- Question-and-Answer SessionOperator Operator Instructions Your first question comes from Carl Bayard - Genuity Capital Markets. Carl Bayard – Genuity Capital Markets Couple of questions. First off, a question for John Maguire. I was just wondering if you have an estimate of what the clean EPS number would be if...
- Earnings calls 2008-01-10
- Producing Customer Magazines
- Customer magazines help companies build credibility and strengthen customer relationships by offering regular channels of communication that focus on issues relevant to customers. "Relationship publishing" should incorporate a powerful mix of opinion, product information, and attitude. This may require journalistic skills, as well as design and production resources. What...
- Articles 2007-11-27
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