Resources

7 Resources for

direct marketing and e-mail

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Staring Into the List-Buying Abyss: Ever flown through an online questionnaire to secure your free subscription to an industry publication? Ever wondered how few of the overall population that fills those out actually puts much time into honestly / accurately supplying their info about their personal purchasing power w/in their organization? I personally...; Tags: Direct Marketing, E-mail, industry publication, Travis Van; Blog posts 2007-08-15
Experian, FloNetwork Inc. Team Up to Deliver Powerful E-mail Campaign Solutions; Specializing in Permission-based Online Direct Marketing: Business Editors & High-Tech Writers; Tags: direct marketing, e-mail, Experian, marketing; Research articles 2000-05-23
DMA taken to task over AIM e-mail document.(Direct Marketing Special Report)(Direct Marketing Association, Association for Interactive Marketing's Council for Responsible E-mail ): Byline: CAROL KROL Byline: CAROL KROL; Tags: AOL Instant Messenger, direct marketing, Direct Marketing Association, e-mail; Research articles 2003-10-13
E-Marketing 101: The New Rules For Direct Marketing In The Internet Age: The phenomenon of eMarketing lends itself to greater measurability and testing in order to optimize results. The advent of electronic forms of communication such as email and the Internet have given marketers new and even more cost-effective ways to become more focused and granular in their marketing efforts. This article...; Tags: Direct Marketing, MarketingProfs, Internet, E-mail, Marketing Research, Online Communications, Marketing; White papers 2002-10-01
Introduction to E-mail Marketing: The phenomenon of emarketing is, of course, the age-old practice of direct marketing remade in modern dress. "Direct marketing" is often used interchangeably with "direct mail." But it can range from the catalog that arrives along with your letters and the advertisement inside your billing statement to the flyer slipped...; Tags: American Marketing Association, Direct Marketing, Billing, Email Marketing, E-mail, Sales Channel, Marketing Research, Advertising & Promotion, Sales, Marketing; White papers 2002-01-01

Direct Marketing: It's An Entirely New Playing Field!: "The article emphasis on direct mail or telephone marketing. Another emerging trend is for reps to handle e-mail inquiries between phone calls in inbound environments. This is an excellent use of a rep's time, but it requires an additional set of skills. The article reflects the reduced...; Tags: Telesales, Direct Marketing, Sales Channel, E-mail, Marketing Research, Sales, Online Communications, Marketing; White papers
Overcome Rising Postal Rates: 5 Ways Email Adds to Direct Marketing Success: On May 4, 2006 the U.S. Postal Service announced a rate case filing with the Postal Rate Commission. Should this filing be granted, standard postage costs will increase 9 percent, the second increase in just 5 months. In addition, many industry experts expect to see larger rate increases consistent with...; Tags: Direct Marketing, Return Path, Sales Channel, Advertising & Promotion, Marketing Research, E-mail, Sales, Marketing, Online Communications; White papers 2006-06-14

Additional Resources

Direct Marketing And E-Commerce: Direct marketing focuses on three key areas viz. closing the sale, identifying prospects, and engaging customers. Experts suggest that all e-commerce is direct marketing, but all direct marketing is not e-commerce. Researches, however, indicate that like direct marketing, popularity of e-commerce is due to the convenience it offers to consumers....; Tags: Direct Marketing, E-business, Sales Channel, Advertising & Promotion, Marketing Research, Web Technology, Sales, Marketing; Presentations 2003-01-01
PEOPLE: PLAYER PROFILE: RICHES' GOAL: PUT THE 'E' IN HASBRO'S COMMERCE: TOY GIANT ENLISTS DIRECT-AGENCY EXEC TO MAKE ITS BRANDS 'PLAYERS' IN ONLINE REALM.(Wendy Riches): Mr. potato head and friends will learn about the brave new world of e-commerce with the help of Wendy Riches, Hasbro's new president-global direct marketing and e-commerce. Mr. potato head and friends will learn about the brave new world of e-commerce with the help of Wendy...; Tags: e-business, Hasbro Inc., Wendy; Research articles 1998-07-13
e-centives, Inc., Chosen by Excite@Home for Equity Investment; e-centives Solidifies Role as Leading Infrastructure for Online Direct Marketing and Promotions: Business & Technology Editors BETHESDA, Md.--BUSINESS WIRE--Feb. 24, 2000 On the heels of its recent financing announcement, e-centives, Inc. (www.e-centives.com) announced it has expanded its online direct marketing relationship with Excite@Home (NASDAQ: ATHM), which also made an equity investment in e-centives, Inc. This new,...; Tags: E-centives Inc.; Research articles 2000-02-24
Canada Post Introduces Online Direct Marketing Service: Direct Marketing Online Provides New Possibilities for Canadian SMEs.: OTTAWA, ONTARIO, Oct 17, 2007 Marketwire via COMTEX -- As Canadian small and medium-sized businesses strive to attract customers and adapt to the increasingly technology-based marketplace, Canada Post introduces Direct Marketing Online (www.directmarketingonline.ca). The latest addition to the company's growing suite of solutions for business,...; Tags: Canada Post Corp.; Research articles 2007-10-17
BROOKS BROTHERS NAMES TWO NEW EXECS.(Mark Friedman and Robert F. Dakin)(Brief Article): NEW YORK -- Mark Friedman has joined Brooks Brothers as executive vice-president of direct marketing and e-commerce. Friedman, formerly vice-president of marketing for The Company Store division of Hanover Direct, will report to Joseph Gromek, Brooks' CEO. ...; Tags: Brooks Brothers Inc.; Research articles 2000-04-03
Divine route from theology to DM.(direct marketing guru, Dan Affeldt of Bigfoot Interactive)(Brief Article): Top b-to-b direct marketers, while generally a brainy and technologically savvy lot, usually have professional backgrounds in little else but, well, direct marketing. Dan Affeldt, VP-marketing at e-marketing agency Bigfoot Interactive, doesn't fit th Top b-to-b direct marketers, while generally a brainy and technologically savvy...; Tags: direct marketing; Research articles 2000-11-20
Direct Marketing Expenditures Account for 50% of Total Advertising Expenditures, DMA's 2007 'Power Of Direct Marketing' Report Unveils: To: BUSINESS EDITORSContact: Sue R.E. Geramian, Direct Marketing Association, +1-212- 790-1486, seramian@the-dma.org CHICAGO, Oct. 16 /PRNewswire/ -- Despite a US economy that shows signs of softening in key areas, growth is predicted in direct marketing DM expenditures, sales, return on investment ROI, and employment through 2008, as reported in The...; Tags: advertisement, Direct Marketing Association, DMA, MARKETING, SALES; Research articles 2007-10-16
A look at the upcoming annual Direct Marketing Association show.(Direct Marketing Special Report)(Calendar): U.S. Sen. Joseph Lieberman, D-Conn., and Postmaster General John Jack E. Potter will be among the headliners at The Direct Marketing Association's 85th annual Conference & Exhibition Oct. 19-23 at the Moscone Center in San Francisco. U.S. Sen. Joseph Lieberman, D-Conn., and Postmaster General...; Tags: direct marketing, Direct Marketing Association; Research articles 2002-10-14
Direct Marketing, Indirect Pro?ts: A Strategic Analysis of Dual-Channel Supply-Chain Design: The advent of e-commerce has prompted many manufacturers to redesign their traditional channel structures by engaging in direct sales. The model conceptualizes the impact of customer acceptance of a direct channel, the degree to which customers accept a direct channel as a substitute for shopping at a traditional store, on...; Tags: Channel, Strategic Analysis, Direct Marketing, Manufacturer, Manufacturing, Sales Strategy, Sales Channel, Marketing Research, Advertising & Promotion, Sales, Marketing; White papers 2003-01-01
Direct Marketing Industry Online: The Web is proving to be a lucrative marketing and selling channel for the direct marketing community. Online direct marketers expect a doubling in Web-based sales in 1999 over 1998 and another 67 percent increase in 2000. Most of this optimistic group is profitable today and see e-commerce as their...; Tags: Web, Direct Marketing, ActivMedia Research, Sales Channel, Marketing Research, Advertising & Promotion, Sales, Marketing; White papers 1999-08-01
Wilde Expands Sales Team to Address Growing Business Opportunities; Leading Provider of Direct Marketing Solutions Adds National, Financial Services Sales Executives: HOLLISTON, Mass. -- Taking steps to address new opportunities in the direct marketing arena, W. A. Wilde Company today announced the expansion of its executive sales team, increasing its focus on national accounts and several key vertical markets. W.A. Wilde is one of the United States' largest direct marketing solutions...; Tags: Direct Marketing Solutions Inc., National Financial Services; Research articles 2005-04-04
Young's tune hits right note: Daewoo chief Matthew Young is best known for consistently steering one of GM's top car marques in the right direction, Curtis Brown tunes into a man who's young at heart: It is not unusual to find a relative in control of the desks at family celebrations, spinning vinyl to get the party started. Perhaps more surreal is the image of GM Daewoo's UK direct marketing and e-commerce manager Matthew Young putting down some It is...; Tags: General Motors Corp.; Research articles 2004-03-26
1-800-Flowers.com web sites earn honors - e-Watch - Direct Marketing Association award - Brief Article: WESTBURY, N.Y. -- 1-800-Flowers.com has received kudos for two of its Web sites. Its main site, 1800flowers.com, was named best in the Gifting category in a study recently released by the Direct Marketing Association. It was chosen from among 100 e-commerce sites in 16 product categories that were reviewed during...; Tags: 1-800-Flowers.com Inc., Direct Marketing Association, Web site; Research articles 2002-02-25