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- Disney Executive Joins Management Team of Internet Company Setting Technological Precedents in Interactive Direct Marketing
- [I *marcomtoday@earthlink.net *bobp@busjournal.com *mack@cimedia.com *mloggia@comcastpc.com *gerardol@laopinion.com *inbox@reviewsonline.com ]
- Research articles 2000-03-06
- Sequoia Software's XPS Selected by Product Management Group for Internet-based Direct Marketing Exchange
- Business Editors/Hi-Tech Writers
- Research articles 2000-10-18
- Acxiom Ushers In New Age For Internet-Based Direct Marketing
- NEW ORLEANS, La.--BUSINESS WIRE--Oct. 28, 1996--
- Research articles 1996-10-28
- Digital Impact Presents at Merrill Lynch Internet Conference; CEO Sees Short Term Slowdown, but Long Term Growth in Online Direct Marketing
- Business Editors/High-Tech Writers
- Research articles 2001-03-08
- AdForce Partners With Akamai to Enhance Internet Content Distribution for Advertising and Direct Marketing Campaigns
- Business/Technology Editors
- Research articles 2000-01-13
- Lycos Acquires Gamesville.com for $207 Million; One of the Web's Premier Content and Direct Marketing Companies; 2nd Stickiest Site on the Internet
- WALTHAM, Mass.--BUSINESS WIRE--Nov. 23, 1999--
- Research articles 1999-11-23
- The experts predict.... (direct marketing industry forecasts for 1996)(includes related articles)(Cover Story)(Industry Overview)
- Industry leaders share their forecasts for 1996 and beyond for direct mail, catalogs, telemarketing, lists, the Internet, privacy and more... What's in store for 1996 and beyond? We conducted interviews with 24 industry experts last fall. The Industry...
- Research articles 1996-01-01
- Imation Internet Studio and WBK Marketing & Design Form Internet Marketing Alliance; "Webs That Work" Combines the Best of Direct Marketing with Full-Service Web Development
- OAKDALE, Minn.--BUSINESS WIRE--Aug. 3, 1998--Imation Corp. (NYSE: IMN) and WBK Marketing & Design today announced "Webs That Work," a long-term business alliance focused on helping companies deliver a powerful return on their investment in Internet technology.
- Research articles 1998-08-03
- Imation Internet Studio and WBK Marketing & Design Form Internet Marketing Alliance; "Webs That Work" Combines the Best of Direct Marketing with Full-Service Web Development
- OAKDALE, Minn.--BUSINESS WIRE--Aug. 3, 1998--Imation Corp. (NYSE: IMN) and WBK Marketing & Design today announced "Webs That Work," a long-term business alliance focused on helping companies deliver a powerful return on their investment in Internet technology.
- Research articles 1998-08-03
- Why Internet Search Is A Valuable Marketing Tool
- From the executive summary: 'The vast majority of Internet users use search engines to find vendors or stores when browsing the Web for products and services to buy. The message for marketers is to consider how Internet search, if done properly, can quickly drive qualified customer leads to their Web...
- White papers 2002-11-19
- Here's How To Use Offline Marketing To Make More Money In An Online World
- All smart internet marketers should be using offline marketing to drive prospects to their Web sites so they can increase their online sales to the maximum possible volume. Just follow these 10 tested and proven marketing rules for using offline media to drive more traffic, more sales, and more profits...
- White papers 2003-01-01
- E-Marketing 101: The New Rules For Direct Marketing In The Internet Age
- The phenomenon of eMarketing lends itself to greater measurability and testing in order to optimize results. The advent of electronic forms of communication such as email and the Internet have given marketers new and even more cost-effective ways to become more focused and granular in their marketing efforts. This article...
- White papers 2002-10-01
- How The Internet Changes Direct Marketing from Top to Bottom
- The author of this article says that any business that does not have a web site - and is not prepared to sell on one - is going to get left behind. It also explains how the Internet changes direct marketing from top to bottom like introducing new web-based direct...
- White papers 2003-01-01
- Lies, Damned Lies, And Internet Statistics
- In this article the writer has categorized Internet and e-Commerce statistics information into four categories - 1) Useful or at least interesting, 2) Useless, 3) Bad, 4) Scary, 5) Innumerate innumeracy is to numbers as illiteracy is to words. There is a precise correlation here between the longevity of the...
- White papers 2001-09-01
- More Internet Marketing Looms in Pharma's Future
- By some reports, direct-to-consumer DTC drug advertising is beginning to stagnate -- a trend suggested by Sepracor's recent decision to cut back on TV spots involving its Lunesta moth. Stepping into the breach: More direct-marketing advertising, particularly involving the Internet. According to a...
- Blog posts 2008-04-25
- Online Sponsorships: Blending Branding and Direct Marketing
- Bridgestone Corporation is the world's largest tire and rubber company; brands include Bridgestone; Firestone; and Tiresafety.com, a public service Web site. In the third quarter of 2001, Bridgestone conducted a brief test sponsorship of Driving Today, a content segment created for Studio One by a former editor of Motor Trend...
- Case studies 2003-11-01
- Correction: Does Internet Advertising Work? Yes, But...
- Yes, Internet advertising works, but...? One has conducted an in-depth analysis of data gathered from many studies by AdRelevance, Avenue A, The Cable Advertising Bureau, C.E. Hooper, Inc., The Direct Marketing Association, Dynamic Logic, Media Dynamics, NCH, The Magazine Advertising Bureau, and Nielsen Media Research to form the conclusions. This...
- White papers 2001-02-22
- Internet strategies: Yahoo! increases direct marketing; Online company will test postal offers touting premium services.(Brief Article)(Statistical Data Included)
- Yahoo! has stepped up its direct-marketing tactics to push a growing stable of premium pay services. E-mail, banner ads, guerilla marketing and a recently launched marketing-preferences page are signs the Internet company is increasingly adopting the Yahoo! has stepped up its direct-marketing tactics to push a...
- Research articles 2002-04-22
Additional Resources
- De Agostini Atlas Editions Appoints John Perrachon President & CEO of Atlas Group; Patrick Lemarchand to Pursue Other Interests in Direct Marketing & the Internet
- NEW YORK--BUSINESS WIRE--June 24, 1999-- John B. Perrachon has been appointed President and Chief Executive Officer of De Agostini Atlas Editions, B. V., De Agostini's $400 million international publishing and direct marketing division. Perrachon was formerly President & Chief Operating Officer of Atlas Editions' US direct marketing business....
- Research articles 1999-06-24
- ACTV Selects MarketZone - Donnelley Marketing's Leading Targeted Direct Marketing and Online Analysis Application
- Business Editors & Technology Writers OMAHA, Neb.--BUSINESS WIRE--April 5, 2001 Donnelley Marketing, an infoUSA company (Nasdaq:IUSA), the leading provider of proprietary business and consumer content, data enrichment, analytical and client information services and Internet marketing solutions announced today that ACTV, Inc. a leading digital media company, will use...
- Research articles 2001-04-05
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