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- 11 Tested And Proven Web Marketing Offer Strategies
- Many marketers are disappointed with their results from the Web simply because they often violate some of the most basic direct marketing offer strategies. The article provides the 11 key strategies to help one enjoy greater success on the Web. These strategies apply to any product or service. To get...
- White papers 2003-01-01
- Direct Marketing To The Guilty
- Direct-mail marketing has proved to be a profitable strategy for direct marketers. In the contemporary business era, direct marketers are adopting the strategy of giving freebies to customers. Direct marketers are always on the look out for receiving back an order from customers, which indicates that the services of marketers...
- White papers 2004-03-01
- Direct Marketing in the USA
- The US direct selling market grew 2.3% from 2001 to a value of US$31.7 billion in 2002. The nutritional products sector became the largest sector of the market, surpassing cosmetics and toiletries in 2002, and reporting a 23.8% market share at a value of US$7.5 billion. The strategic analysis presented...
- White papers 2003-01-01
- Direct Marketing in the Travel Industry: A Revolution in Channel Structure
- The airline industry needs to cut costs. Continuing technological change and changes in business models should ensure a move to more use of on-line bookings. Airlines' own sites and vertically integrated structures like Orbitz and Travelocity should see increasing market shares. Travel agents will have to increase their perceived value...
- White papers 2002-10-16
- Increased Revenue and Accelerated ROI With Effective Lead Management
- Not so long ago companies were satisfied with bringing in a high number of leads, reasoning that sufficient volume would drive adequate sales growth. Effective lead management is increasingly viewed as a critical, corporate-level concern because of its pronounced impact on important enterprise-wide functions, including business processes, customer communication and...
- White papers 2002-09-01
- Direct Marketing 101
- Direct marketing provides a way to conduct a test of a market relatively quickly, at a reasonable cost, and with convincing certitude. A person will know whether this is indeed the gold mine that he or she hoped it is. Perhaps the most common use of a marketing database is...
- White papers 2004-11-01
- High Performance Marketing: How to Deal With Direct Marketing's Evolving Challenges and Not Burn Out Your IT Department
- Today, the direct marketing discipline must deal with new challenges including email and Web channels, real-time marketing, decentralized organization structures and customer dialogue demands. Addressing these challenges causes an explosion of IT demands as new data needs and the complexity of data structure and integration required are addressed. This paper...
- White papers 2006-05-11
- Data White Paper
- Marketers must make a hard decision and accept that understanding and knowledge of data is now key to their success and it cannot be either ignored or simply outsourced, any longer. The knowledge and skills that have brought them to where they are today are not the same as the...
- White papers 2002-08-27
Additional Resources
- Reformation Services, Inc., a financial solutions firm, has signed a direct lease for 2,849 s/f at 100 First Stamford Place, announced Jeffrey A. Newman, executive vice president of W&M Properties, the marketing and management agent for the building
- Reformation Services, Inc., a financial solutions firm, has signed a direct lease for 2,849 s/f at 100 First Stamford Place, announced Jeffrey A. Newman, executive vice president of W&M Properties, the marketing and management agent for the building. The company was previously a subtenant in the same space. The tenant...
- Research articles 2008-05-28
- W.A. Wilde Company Launches Creative Direct Marketing Agency; New England's Largest Direct Marketer Opens Wilde Direct
- HOLLISTON, Mass. -- W.A. Wilde, New England's largest direct marketing and fulfillment solutions provider, today announced the launch of Wilde Direct - a full service creative agency that will deliver strategic communications in all direct response media. The agency will be run as an independent unit, and will also provide...
- Research articles 2004-11-08
- W.A. Wilde Company Appoints New Chief Financial Officer to Support Business Growth; Al Turcotte Joins New England's Largest Direct Marketing Solutions Provider
- HOLLISTON, Mass. -- Taking another step to expand its management team in response to business growth opportunities, direct marketing and fulfillment solutions provider W.A. Wilde Company today announced that Al Turcotte has been named chief financial officer. In the past year, the company has appointed industry veteran Tony Aveni as...
- Research articles 2004-08-17
- Measuring Marketing Performance
- Marketing is a necessary investment for generating and maintaining profit, rather than just an expense. Finding, getting, and retaining business costs money. As a result, marketing executives need to know the return on investment ROI of their marketing expenditure. However, measuring marketing activities can be problematic. To take a simple...
- Articles 2007-11-26
- The "Invention" of Analytic Marketing?
- I was almost sputtering when I ran across a New York Times media hagiography of Darren Herman, president of Varick Media Management. The article goes on about just how smart companies like Varick are for introducing mathematical analysis of a marketing campaign's results. The only hitch is that the pairing...
- Blog posts 2009-06-01
- Wilde Direct Expands Management Team; Direct Marketing Agency Adds VP of Account Services, VP of New Business and Director of Marketing Operations
- HOLLISTON, Mass. -- Wilde Direct, the direct marketing agency launched by W.A. Wilde Company late last year, today announced three new additions to its management team. Lianne Wade joins Wilde Direct as vice president of account services. She will be responsible for the management of the account service department,...
- Research articles 2005-04-11
- Direct Mail Marketing Is Hot In The Desert
- The article explains the uses of direct mail marketing. It brings out the uses of direct mail and explains how it scores over other mediums. The Direct marketing and sales events, the subjects cover a wide range of topics, such as finance, distribution, management and a number technology subjects including...
- White papers 2003-01-01
- Don Peppers and Martha Rogers, Founders of Marketing1to1, Named 1998 Direct Marketers of the Year by Direct Marketing Days in New York -DMDNY-
- NEW YORK--BUSINESS WIRE--June 2, 1998--Don Peppers and Martha Rogers, Ph.D., the founders of the leading relationship management firm Marketing1to1/Peppers and Rogers Group, were named Direct Marketers of the Year today by Direct Marketing Days in New York.Marketing1to1/Peppers and Rogers Group, a management consulting firm in Stamford CT, specializing in thought...
- Research articles 1998-06-02
- e-Dialog's Vice President of Sales Appointed to The Direct Marketing Association Retail Marketing Council
- LEXINGTON, Mass. -- e-Dialog, the precision e-mail marketing innovator, today announced that John Polcari, the company's vice president of sales, has been appointed to The Direct Marketing Association The DMA Retail Marketing Council. The goal of the DMA Retail Marketing Council is to provide a venue for education and dialogue...
- Research articles 2005-08-25
- Outlook Group Signs Ten-Year Agreement with Madison Direct Marketing; Purchases one-of-a-kind intelligent collator
- NEENAH, Wis. -- Outlook Group Corp. (Nasdaq:OUTL) today announced that it has signed a 10-year agreement with Madison Direct Marketing, Ltd. of Stamford, Connecticut. Outlook Group's services will include all insertion and mail coordination for Madison Direct's marketing programs as well as short-run printing and inventory management. Madison Direct uses...
- Research articles 2006-01-06
- Direct Marketing Veteran William R. Morrissey Joins Cross Media Marketing's Board; Information Technologies Expert to Strengthen XMM's Targeted Marketing Expertise
- Business Editors NEW YORK--BUSINESS WIRE--Aug. 23, 2001 Cross Media Marketing Corporation (AMEX: XMM), a leading technology-driven marketing company, announced today that William R. Morrissey has joined Cross Media Marketing Corporation's Board of Directors. Ronald Altbach, Cross Media's Chairman and Chief Executive Officer, made the announcement. Mr. Morrissey...
- Research articles 2001-08-23
- Direct Marketing Trends for 2006
- CSO Insights completed a worldwide survey of 281 companies that focused on assessing what priorities these organizations were setting for their target marketing programs (direct mail, telemarketing, database management, Web marketing, etc.); how they were planning to achieve these objectives; and what challenges they were encountering. The study analyzed more...
- White papers 2005-10-01
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