Resources

131 Resources for

direct marketing and marketing

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Oracle advances online marketing; Pledges fastforward platform will get companies' dm efforts online in one month.(Oracle Corp.'s direct marketing tool FastForward Marketing Online)(Brief Article)(Product Announcement): Companies, especially big ones, can take months to bring their direct marketing management online. Oracle Corp. is promising to do it for companies in less than 30 business days. Companies, especially big ones, can take months to bring their direct marketing management online. Oracle...; Tags: direct marketing, marketing, Oracle Corp., tool; Research articles 2001-02-19
Cadence Corporate Marketing Vice President Rachel Young to Present at 2006 Direct Marketing to Business Conference: WHO:; Tags: Cadence Design Systems Inc., direct marketing, marketing; Research articles 2006-04-17
Reader's Digest and Spiegel to test joint catalog marketing; Companies leverage brands, direct marketing strengths: PLEASANTVILLE, N.Y.--BUSINESS WIRE--August 7, 1996--The Reader's Digest Association, Inc. (NYSE: RDA, RDB) and Spiegel, Inc. (NASDAQ: SPGLA) today announced a two-year test during which they will work together to create and market catalogs featuring magazines, books, home entertainment products and a variety of complementary merchandise for the home and...; Tags: brand, direct marketing, marketing; Research articles 1996-08-07
Experian, FloNetwork Inc. Team Up to Deliver Powerful E-mail Campaign Solutions; Specializing in Permission-based Online Direct Marketing: Business Editors & High-Tech Writers; Tags: direct marketing, e-mail, Experian, marketing; Research articles 2000-05-23
Fabrik Sells Outsourced E-Mail Business to Critical Path; Funds Targeted for Expansion of Digital Direct Marketing Services Business: SAN FRANCISCO--BUSINESS WIRE--June 2, 1999--; Tags: Critical Path, direct marketing, marketing, outsource; Research articles 1999-06-02

Miller Promoted to Executive Vice President, Merchandise and Creative Services for Disney Store and Disney Direct Marketing: Entertainment/Business Editors; Tags: direct marketing, Disney Corp., marketing; Research articles 2000-11-07
ChoicePoint Precision Marketing(R) and Alterian Partner to Drive Analytically Led Direct Marketing: Alterian (LSE: ALN), the leading global enterprise marketing platform provider, has announced a new partnership with ChoicePoint Precision Marketing CPPM, a ChoicePoint (NYSE: CPS) business and provider of direct marketing and database solutions that specializes in the insurance and financial services industries. ChoicePoint Precision Marketing was cited as...; Tags: ChoicePoint Inc., database, direct marketing, marketing; Research articles 2007-11-20
Briefings.(catalog marketing): CREATIVE B-to-B Catalog's Not All Business The Hallmark Business Expressions HBE catalog successfully speaks to people - not companies. From the front cover - with the tag line "Hallmark's Guide to Building Stronger Relationships& ...; Tags: card, direct marketing, Hallmark, marketing; Research articles 1999-05-01
Valpak® Selected as Exclusive Direct Marketing Vehicle to Steer NASCAR Viewers to TNT: LARGO, Fla. -- 43 Million Mailing Expands Marketing to Valpak Households with Coolest Ride To School Sweepstakes Awarding Priceless Drive With Carl Edwards Courtesy of Office Depot; Tags: direct marketing, marketing, NASCAR; Research articles 2005-07-18
Oxi Clean: Cindy Heller.(Orange Glo International direct marketing on TV)(Brief Article): After 14 years in package-goods marketing with General Mills and Quaker Oats Co., Cindy Heller has helped launch one of the hottest new consumer products of recent years. The catch is, she did it with a small family company founded on direct marketin After 14 years...; Tags: direct marketing, marketing, Orange PCS, TV; Research articles 2001-10-08
Click Tactics Chosen as Direct Marketing Partner for Staples.com; Click Tactics to Provide Small Businesses With Marketing Tools Via the Staples.com Business Solutions Center: Business Editors; Tags: direct marketing, marketing, small business, Staples Inc.; Research articles 2000-06-06
The experts predict.... (direct marketing industry forecasts for 1996)(includes related articles)(Cover Story)(Industry Overview): Industry leaders share their forecasts for 1996 and beyond for direct mail, catalogs, telemarketing, lists, the Internet, privacy and more... What's in store for 1996 and beyond? We conducted interviews with 24 industry experts last fall. The Industry...; Tags: Internet, marketing, direct marketing, U.S. Postal Service; Research articles 1996-01-01
Hot com: Online and Offline Direct Marketing Strategies That Deliver: To hustle traffic to a Web site, most companies, especially those born-on-the-Web, must view traditional media outlets as vital to any advertising campaign. Current offline direct marketing data selection and analysis tools coupled with online strategies truly introduce the era of true individual marketing. Refining and targeting message is more...; Tags: Direct Marketing, AccuLeads, Sales Channel, Advertising & Promotion, Marketing Research, Sales, Marketing; White papers 2003-01-01
Reduce Direct Marketing Costs With Postcards: The standard direct mail package is the workhorse of direct marketing, but since the anthrax scare, self-mailers have seen resurgence, most notably the mega-log for long copy and the standard postcard for short copy. Due to limited space for graphics and copy, and lack of a response form, postcards works...; Tags: Direct Marketing, Postcard, Sales Channel, Advertising & Promotion, Marketing Research, Sales, Marketing; White papers 2003-01-01
18 Essential Elements That Can Make Or Break Your Direct Marketing Campaign: Knowing that the basics are necessary in any direct marketing endeavor is an essential element for the success of any organization. An important direct marketing concept: the back end is more important than the front end. In other words, getting your customers to buy from you again is most important...; Tags: Direct Marketing, Sales Channel, Advertising & Promotion, Marketing Research, Sales, Marketing; White papers 2003-01-01
Order Form- The Most Important Part Of Your Sales Presentation In Direct Mail Advertising..In Space Advertising. . .and On the Web!: The order form projects its value from layout, from graphics, from premiums offered, and from the offer itself. A valuable looking coupon communicates value immediately. A poorly designed order form is the one single component of the mailing package that can kill the sale immediately. So it's vitally important that...; Tags: Web, Order Form, Advertisement, Direct Marketing, Sales Presentation, Direct Mail, Direct Marketing Center, Looking Coupon, Sales Channel, Advertising & Promotion, Marketing Research, Sales Tools, Sales, Marketing; White papers 2003-01-01
Why Internet Search Is A Valuable Marketing Tool: From the executive summary: 'The vast majority of Internet users use search engines to find vendors or stores when browsing the Web for products and services to buy. The message for marketers is to consider how Internet search, if done properly, can quickly drive qualified customer leads to their Web...; Tags: Direct Marketing, MarketingProfs, Internet Search, Internet, Search, Sales Channel, Advertising & Promotion, Marketing Research, Branding, Sales, Marketing; White papers 2002-11-19
Here's How To Use Offline Marketing To Make More Money In An Online World: All smart internet marketers should be using offline marketing to drive prospects to their Web sites so they can increase their online sales to the maximum possible volume. Just follow these 10 tested and proven marketing rules for using offline media to drive more traffic, more sales, and more profits...; Tags: Web, Direct Marketing, Web Site, Direct Marketing Center, Sales Strategy, Marketing Research, Web Site Development, Internet, Web Technology, Sales Channel, Sales, Marketing; White papers 2003-01-01
Targeting the Multicultural Marketplace: Filling the Direct Marketing Gap: This article mainly discusses about targeting the multicultural marketplace in order to fill the direct marketing gap, which is very essential for the organization. This gap, while unfortunate, could spell big opportunity for marketers savvy enough to see the potential. In direct marketing, everything one does is considered to some...; Tags: Direct Marketing, AccuLeads, Sales Channel, Advertising & Promotion, Marketing Research, Sales, Marketing; White papers 2003-01-01
11 Tested And Proven Web Marketing Offer Strategies: Many marketers are disappointed with their results from the Web simply because they often violate some of the most basic direct marketing offer strategies. The article provides the 11 key strategies to help one enjoy greater success on the Web. These strategies apply to any product or service. To get...; Tags: Web, Direct Marketing, Direct Marketing Center, Sales Channel, Advertising & Promotion, Marketing Research, Channel Management, Strategy, Sales, Marketing, Management; White papers 2003-01-01