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	<title><![CDATA[direct marketing and sales channel Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/direct+marketing+and+sales+channel.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to direct marketing and sales channel]]></description>
	<s:counts start="0" returned="20" found="109" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Online Direct Marketing Tactics Get Hazed in the Senate]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/10004113/online-direct-marketing-tactics-receive-senate-criticism/]]></link>
		<description><![CDATA[A Senate report questions some online sales tactics used by three direct marketing companies in conjunction with some leading e-tailers. by Erik Sherman]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 18 Nov 2009 08:09:47 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/u.s.+senate.html"><![CDATA[U.S. Senate]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/erik+sherman.html"><![CDATA[Erik Sherman]]></category>
	</item>
	<item>
		<title><![CDATA[Ann Taylor Stores Corporation Q2 2009 Earnings Call Transcript]]></title>
		<link><![CDATA[http://www.bnet.com/2462-14058_23-333532.html]]></link>
		<description><![CDATA[ Question-and-Answer Session Operator  Operator Instructions Your first question comes from the line of Betty Chen - Wedbush Morgan Betty Chen - Wedbush Morgan Congratulations, I was wondering if you could maybe give us a sense of how you feel about some of the new merchandise, obviously we&#8217;ve been...]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Fri, 21 Aug 2009 08:21:34 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/merchandise.html"><![CDATA[Merchandise]]></category>
		<category domain="http://resources.bnet.com/topic/assortment.html"><![CDATA[Assortment]]></category>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/ann+taylor+stores+corp..html"><![CDATA[Ann Taylor Stores Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/call+transcript.html"><![CDATA[Call Transcript]]></category>
		<category domain="http://resources.bnet.com/topic/earnings.html"><![CDATA[Earnings]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/seeking+alpha.html"><![CDATA[Seeking Alpha]]></category>
		<category domain="http://resources.bnet.com/topic/anntaylor+stores+corp..html"><![CDATA[AnnTaylor Stores Corp.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ANN</category>
		<category domain="tickers">ANN</category>
	</item>
	<item>
		<title><![CDATA[The "Invention" of Analytic Marketing?]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10002480/the-invention-of-analytic-marketing/]]></link>
		<description><![CDATA[I was almost sputtering when I ran across a New York Times media hagiography of Darren Herman, president of Varick Media Management. The article goes on about just how smart companies like Varick are for introducing mathematical analysis of a marketing campaign's results. The only hitch is that the pairing...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 01 Jun 2009 05:17:22 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/analysis.html"><![CDATA[Analysis]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/erik+sherman.html"><![CDATA[Erik Sherman]]></category>
	</item>
	<item>
		<title><![CDATA[Harte-Hanks Inc. Q4 2008 Earnings Call Transcript]]></title>
		<link><![CDATA[http://www.bnet.com/2462-14025_23-265334.html]]></link>
		<description><![CDATA[ Question-and-Answer SessionOperator Thank you. Operator instructions. Our first question comes from Matt Chesler from Deutsche Bank. Matt Chesler - Deutsche Bank Good morning. Thanks for taking my call. Larry Franklin Good morning. Matt Chesler - Deutsche Bank  You said that the declines in direct marketing accelerated throughout the...]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Fri, 30 Jan 2009 12:49:12 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/call+transcript.html"><![CDATA[Call Transcript]]></category>
		<category domain="http://resources.bnet.com/topic/deutsche+bank+ag.html"><![CDATA[Deutsche Bank AG]]></category>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/earnings.html"><![CDATA[Earnings]]></category>
		<category domain="http://resources.bnet.com/topic/harte-hanks+inc..html"><![CDATA[Harte-Hanks Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://resources.bnet.com/topic/seeking+alpha.html"><![CDATA[Seeking Alpha]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">DB</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">HHS</category>
		<category domain="tickers">DB,HHS</category>
	</item>
	<item>
		<title><![CDATA[How To Grow Your Business: Friends & Strategic Partners]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1090577]]></link>
		<description><![CDATA[Your marketing strategy will be more powerful when you build a network of trusted friends. This is a very different category than personal friends. Many who get involved with a direct marketing line - as well as many marketing pros - will tell you that the fastest way to grow...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/ehow.html"><![CDATA[eHow]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[8 Tips For Selling A Direct Marketing Campaign]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=976129]]></link>
		<description><![CDATA[Direct marketing campaigns allow marketing professionals to track and improve their campaign response rates. They allow marketers to leverage the customer information they have, personalize messages, content and offers to each recipient and create different follow-up campaigns depending on how each prospect responds. While the potential benefits are tremendous, the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 19 Nov 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/l2.html"><![CDATA[L2]]></category>
		<category domain="http://resources.bnet.com/topic/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[How to Figure Out Whether You're About to Lose Your Agency Job]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000299/how-to-figure-out-whether-youre-about-to-lose-your-agency-job/]]></link>
		<description><![CDATA[One way to understand the wave of layoffs that is running or about to run through IPG, WPP, Publicis and Omnicom is to look at how effective ad agency employees are at making money for their companies. The answer is often "not very," especially when you compare them to their...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 06 Nov 2008 10:15:42 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/revenue.html"><![CDATA[Revenue]]></category>
		<category domain="http://resources.bnet.com/topic/layoff.html"><![CDATA[Layoff]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[Agency]]></category>
		<category domain="http://resources.bnet.com/topic/dollar.html"><![CDATA[Dollar]]></category>
		<category domain="http://resources.bnet.com/topic/ipg.html"><![CDATA[IPG]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://resources.bnet.com/topic/revenue.html"><![CDATA[Revenue]]></category>
		<category domain="http://resources.bnet.com/topic/layoff.html"><![CDATA[Layoff]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[Agency]]></category>
		<category domain="http://resources.bnet.com/topic/dollar.html"><![CDATA[Dollar]]></category>
		<category domain="http://resources.bnet.com/topic/ipg.html"><![CDATA[IPG]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[More Internet Marketing Looms in Pharma's Future]]></title>
		<link><![CDATA[http://industry.bnet.com/pharma/100049/more-internet-marketing-looms-in-pharmas-future/]]></link>
		<description><![CDATA[    By some reports, direct-to-consumer DTC drug advertising is beginning to stagnate -- a trend suggested by Sepracor's recent decision to cut back on TV spots involving its Lunesta moth. Stepping into the breach: More direct-marketing advertising, particularly involving the Internet.    According to a...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 25 Apr 2008 14:56:02 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/pharmaceutical+company.html"><![CDATA[Pharmaceutical Company]]></category>
		<category domain="http://resources.bnet.com/topic/internet+marketing.html"><![CDATA[Internet Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/dma.html"><![CDATA[DMA]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/david+p.+hamilton.html"><![CDATA[David P. Hamilton]]></category>
	</item>
	<item>
		<title><![CDATA[Marketing SWOT Analysis Software]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341198]]></link>
		<description><![CDATA[After generating nearly 2 billion dollars in direct marketing revenues, the experience taught us many techniques and means of analyzing motivational triggers when doing direct marketing. Doing consistently powerful direct marketing takes discipline, and hard work. We continually found ourselves "Starting our thinking process from scratch" every time we began...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/consultant.html"><![CDATA[Consultant]]></category>
		<category domain="http://resources.bnet.com/topic/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Developing Positive Interactions Through Real-Time Decisioning]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=346937]]></link>
		<description><![CDATA[The traditional role of direct marketing was to push messages onto consumers, but digital has torn this obsolete script up forever. The explosion in internet usage and the continued proliferation of digital channels like email and Short Message Service SMS were heralded as a godsend for marketers. Faced with growing...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 23 Oct 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/channel.html"><![CDATA[Channel]]></category>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/imedia+communications.html"><![CDATA[iMedia Communications]]></category>
		<category domain="http://resources.bnet.com/topic/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Direct Marketing Analysis]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=313294]]></link>
		<description><![CDATA[Use this template to run the numbers on a direct marketing campaign. It includes a breakdown of gross margin of the product being sold, the cost of the direct mail piece, and an analysis of the profit. For some mailings, you may know the total cost of each mail unit...]]></description>
		<s:doctype><![CDATA[Tools & templates]]></s:doctype>
		<pubDate>Sat, 01 Sep 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/breakdown.html"><![CDATA[Breakdown]]></category>
		<category domain="http://resources.bnet.com/topic/cell.html"><![CDATA[Cell]]></category>
		<category domain="http://resources.bnet.com/topic/jaxworks.html"><![CDATA[JaxWorks]]></category>
		<category domain="http://resources.bnet.com/topic/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Overcome Rising Postal Rates: 5 Ways Email Adds to Direct Marketing Success]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=241839]]></link>
		<description><![CDATA[On May 4, 2006 the U.S. Postal Service announced a rate case filing with the Postal Rate Commission. Should this filing be granted, standard postage costs will increase 9 percent, the second increase in just 5 months. In addition, many industry experts expect to see larger rate increases consistent with...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 14 Jun 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/return+path.html"><![CDATA[Return Path]]></category>
		<category domain="http://resources.bnet.com/topic/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/e-mail.html"><![CDATA[E-mail]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/online+communications.html"><![CDATA[Online Communications]]></category>
	</item>
	<item>
		<title><![CDATA[High Performance Marketing: How to Deal With Direct Marketing's Evolving Challenges and Not Burn Out Your IT Department]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=241926]]></link>
		<description><![CDATA[Today, the direct marketing discipline must deal with new challenges including email and Web channels, real-time marketing, decentralized organization structures and customer dialogue demands. Addressing these challenges causes an explosion of IT demands as new data needs and the complexity of data structure and integration required are addressed. This paper...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 11 May 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/information+technology.html"><![CDATA[Information Technology]]></category>
		<category domain="http://resources.bnet.com/topic/challenge.html"><![CDATA[Challenge]]></category>
		<category domain="http://resources.bnet.com/topic/high-performance.html"><![CDATA[High-performance]]></category>
		<category domain="http://resources.bnet.com/topic/investcorp.html"><![CDATA[Investcorp]]></category>
		<category domain="http://resources.bnet.com/topic/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[An Economic Approach to the Regulation of Direct Marketing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=256566]]></link>
		<description><![CDATA[This paper demonstrates how economic social welfare analysis can provide guidance to policymakers who are considering whether to regulate direct marketing in various media, and what forms of regulations are most effective. The key factors that determine where the problem is likely to be greatest are identified and analyzed to...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 06 Apr 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/regulation.html"><![CDATA[Regulation]]></category>
		<category domain="http://resources.bnet.com/topic/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Three Direct Marketing Myths That Are Killing Your Results: Echelon Targeting Releases New White Paper]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242328]]></link>
		<description><![CDATA[Because direct marketing practitioners live and die by measuring what went right and wrong, Echelon Targeting, a division of IXI Corporation, has published a white paper that explores three myths of direct marketing, explains the realities - and offers alternatives for marketers who are serious about reaching their best prospects. ]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 13 Mar 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/echelon.html"><![CDATA[Echelon]]></category>
		<category domain="http://resources.bnet.com/topic/direct+marketing+association.html"><![CDATA[Direct Marketing Association]]></category>
		<category domain="http://resources.bnet.com/topic/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ELON</category>
		<category domain="tickers">ELON</category>
	</item>
	<item>
		<title><![CDATA[2006 Insurance Direct Marketing Challenges and How to Manage Them]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=256559]]></link>
		<description><![CDATA[Ask any marketing executive and they will attest that marketing, and direct marketing in particular, is getting tougher. The task of generating and acceptable Return On Marketing Investment ROMI is becoming increasingly more difficult. In insurance direct marketing vernacular, T/MC Ratios are declining to unacceptable levels. Generally speaking, deteriorating T/MC...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 02 Mar 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/insurance.html"><![CDATA[Insurance]]></category>
		<category domain="http://resources.bnet.com/topic/vertis.html"><![CDATA[Vertis]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[Direct Marketing Printing: Making It Personal]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242880]]></link>
		<description><![CDATA[The first rule in marketing is getting the potential customer's attention. This has always been a challenge, but due to the vast amounts of commercial information potential customers are confronted with, never more greater than today. The latest direct marketing printing technologies have become capital by helping to seize the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Mar 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/punch+graphix.html"><![CDATA[Punch Graphix]]></category>
		<category domain="http://resources.bnet.com/topic/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Authorisation of the Australian Direct Marketing Association's Direct Marketing Code of Practice]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=256540]]></link>
		<description><![CDATA[On 25 July 2003, the Australian Competition and Consumer Commission ACCC received an application from the Australian Direct Marketing Association ADMA for revocation of authorisation A40077 and replacement by substitute authorisation A90876. Authorisation A40077 granted ADMA immunity from legal action for anti-competitive conduct under the Trade Practices Act 1974 in...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Dec 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/australian+competition+and+consumer+commission.html"><![CDATA[Australian Competition And Consumer Commission]]></category>
		<category domain="http://resources.bnet.com/topic/commonwealth+of+australia.html"><![CDATA[Commonwealth Of Australia]]></category>
		<category domain="http://resources.bnet.com/topic/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Advertising Research]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=241950]]></link>
		<description><![CDATA[Advertising is primarily a strategic weapon. Its total effects must be evaluated in the context of years, not weeks or months. Advertising cannot compete with sales promotion and direct marketing activities in generating short-term less than one year sales effects. But in the long-term, the cumulative force of good advertising...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 02 Aug 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales+promotion.html"><![CDATA[Sales Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Direct Mail: Measuring Volatility With Crystal Ball]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242877]]></link>
		<description><![CDATA[This paper covers the concept of and need for a stochastic profitability evaluation to appropriately assess the risk associated with retail direct marketing efforts. Through the application of Crystal Ball simulation, the measures necessary to build a financial model are identified and volatility measurement in direct mail performance is demonstrated....]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 23 May 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/volatility.html"><![CDATA[Volatility]]></category>
		<category domain="http://resources.bnet.com/topic/alliance.html"><![CDATA[Alliance]]></category>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/direct+mail.html"><![CDATA[Direct Mail]]></category>
		<category domain="http://resources.bnet.com/topic/alliance+data.html"><![CDATA[Alliance Data]]></category>
		<category domain="http://resources.bnet.com/topic/investment.html"><![CDATA[Investment]]></category>
		<category domain="http://resources.bnet.com/topic/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
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