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- Strategies for avoiding fraud. (mail-order fraud) (Getting Paid) (Cover Story)
- Qualifying prospects on both the front end and back end reduces your chances of being scammed DIRECT MARKETING Rule #722: The softer the offer, the less likely you are to get paid. Direct Marketing Rule #723: The worse the list,...
- Research articles 1994-06-01
- 11 Tested And Proven Web Marketing Offer Strategies
- Many marketers are disappointed with their results from the Web simply because they often violate some of the most basic direct marketing offer strategies. The article provides the 11 key strategies to help one enjoy greater success on the Web. These strategies apply to any product or service. To get...
- White papers 2003-01-01
- Marketing On The Intenet - 12 Critical Tactics, Strategies And Tips To Make Web Marketing Increase Oner Profits
- Smart marketers know the Internet is a direct marketing medium. Just like direct mail, display advertising, television, and radio are most effective when direct response strategy, copy and graphics are used, and the same is true with web marketing. In addition, however exciting this new technology may be, it only...
- White papers 2003-01-01
- Direct Marketing To The Guilty
- Direct-mail marketing has proved to be a profitable strategy for direct marketers. In the contemporary business era, direct marketers are adopting the strategy of giving freebies to customers. Direct marketers are always on the look out for receiving back an order from customers, which indicates that the services of marketers...
- White papers 2004-03-01
- Direct Marketing in the USA
- The US direct selling market grew 2.3% from 2001 to a value of US$31.7 billion in 2002. The nutritional products sector became the largest sector of the market, surpassing cosmetics and toiletries in 2002, and reporting a 23.8% market share at a value of US$7.5 billion. The strategic analysis presented...
- White papers 2003-01-01
- Strategies for Better User Conferences
- This article explains some tips, techniques and creative ideas for using direct marketing to increase the attendance at customer events like starting early, making it personal, advertising for free, using multimedia tip, using attendees as refrence, learning by testing etc. With a little advance planning and some common sense direct...
- White papers 1997-04-21
- Direct Marketing in the Travel Industry: A Revolution in Channel Structure
- The airline industry needs to cut costs. Continuing technological change and changes in business models should ensure a move to more use of on-line bookings. Airlines' own sites and vertically integrated structures like Orbitz and Travelocity should see increasing market shares. Travel agents will have to increase their perceived value...
- White papers 2002-10-16
- High Performance Marketing: How to Deal With Direct Marketing's Evolving Challenges and Not Burn Out Your IT Department
- Today, the direct marketing discipline must deal with new challenges including email and Web channels, real-time marketing, decentralized organization structures and customer dialogue demands. Addressing these challenges causes an explosion of IT demands as new data needs and the complexity of data structure and integration required are addressed. This paper...
- White papers 2006-05-11
- Data White Paper
- Marketers must make a hard decision and accept that understanding and knowledge of data is now key to their success and it cannot be either ignored or simply outsourced, any longer. The knowledge and skills that have brought them to where they are today are not the same as the...
- White papers 2002-08-27
Additional Resources
- Arrow Electronics and OgilvyOne Worldwide Help IBM Business Partners Prepare For the Future with Strategic Business Planning
- LAS VEGAS -- The Support Net Division of Arrow Electronics, Inc. (NYSE: ARW), one of the largest value-added distributors of IBM enterprise products and integration services, and OgilvyOne Worldwide, the direct marketing and strategy arm of Ogilvy and Mather, today announced the success of a collaborative program the two organizations...
- Research articles 2005-02-28
- Five Keys To Direct Marketing Success
- The concept of direct marketing has taken the corporate world by storm. Direct marketing can help every type of and size of business today. It has been observed that most organizations are resorting to direct marketing techniques, but very few make an effort to actually implement them. Hence, an organization...
- White papers 2003-04-09
- Direct Marketing Association Taps the Hacker Group to Launch Key Direct Marketing Program
- BELLEVUE, Wash. -- The Hacker Group, one of the largest direct marketing agencies in the West, today announced that it has been selected by the Direct Marketing Association DMA to create and launch an aggressive member acquisition program. DMA is the leading global trade association of businesses and non-profit organizations...
- Research articles 2006-04-26
- Alistia Inc. Names Direct Marketing Veterans to Advisory Board
- Business Editors AUSTIN, Texas--BUSINESS WIRE--Oct. 4, 2000 Direct marketing online application service provider Alistia Inc. has named a virtual who's who of industry executives to its Advisory Board. The board will play an instrumental role in developing Alistia's services and refining business strategy to meet the complex...
- Research articles 2000-10-04
- Producer Responsibility for Direct Mail and Promotions
- In Waste Strategy 2000, Government has set ambitious targets for drastically reducing household waste going to landfill and increasing the recycling of used materials. A key element of the strategy is that producers are being made responsible for the recovery, reuse and recycling of products after they have fulfilled their...
- White papers 2003-07-01
- New web site for Direct Marketing Association.
- M2 PRESSWIRE-22 August 2002-Underwired: New web site for Direct Marketing Association C1994-2002 M2 COMMUNICATIONS LTD RDATE:08222002 London-based new media agency Underwired* has launched a new web site to simplify the membership application process for the Direct Marketing Association...
- Research articles 2002-08-22
- Don Peppers and Martha Rogers, Founders of Marketing1to1, Named 1998 Direct Marketers of the Year by Direct Marketing Days in New York -DMDNY-
- NEW YORK--BUSINESS WIRE--June 2, 1998--Don Peppers and Martha Rogers, Ph.D., the founders of the leading relationship management firm Marketing1to1/Peppers and Rogers Group, were named Direct Marketers of the Year today by Direct Marketing Days in New York.Marketing1to1/Peppers and Rogers Group, a management consulting firm in Stamford CT, specializing in thought...
- Research articles 1998-06-02
- Multi-Touch Direct Marketing Campaigns Increase Results by Over 65%
- PointClear ( www.pointclear.com ), the Business Prospect Outsourcing company, documents that successful companies are shifting from large and costly single media campaigns to direct marketing campaigns that use a mix of media such as phone calls, email and direct mail to build familiarity and repetition with targeted prospects. The most...
- Research articles 2006-05-02
- Quaero, LLC to Conduct Second CRM Workshop for The Direct Marketing Association in New York City
- Business Editors CHARLOTTE, N.C.--BUSINES WIRE--Sept. 12, 2000 Interactive Program Combines Strategy and Tactics for Powerful Real-world Learning Quaero, LLC, a leading provider of 1:1 e-marketing infrastructure and programs, today announced it will be conducting two more three-day CRM workshops this year on behalf of The Direct...
- Research articles 2000-09-12
- Integrated Marketing Communication Strategy
- Product promotion involves informing, reminding, and persuading the consumers about a particular product or service. The various promotional tools involved in product promotion comprise the promotional mix of an organization. They include advertising, sales promotion, public relations, personal selling, and direct marketing. Integrated Marketing Communication IMC is the judicious and...
- Presentations 2003-01-01
- RF Monolithics, Inc. Names Vice President of Marketing
- DALLAS -- RF Monolithics, Inc. (Nasdaq:RFMI) RFM today announced the appointment of Joseph E. Andrulis to the position of Vice President of Marketing. In this position Mr. Andrulis will direct and expand RFM's marketing and strategy to increase its focus and presence in emerging wireless markets.
- Research articles 2004-12-07
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