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- DoubleClick adds DM capabilities;Sonar Network sells banner ads to marketers that want to reach specialized web audiences .(Brief Article)(Statistical Data Included)
- The Internet's dominant ad-serving network is out to become its dominant direct marketing service. The Internet's dominant ad-serving network is out to become its dominant direct marketing service.
- Research articles 2000-03-27
- DIRECT PARTNERS ONLINE WITH WEB'S EARTHLINK: AGENCY TO WORK CLOSELY WITH NO. 3 ISP'S NEW GENERAL AD SHOP MENDELSOHN.
- Internet service provider Earthlink, pegging direct marketing as a "key component" in adding subscribers, confirmed that Direct Partners, Santa Monica, Calif., is its new direct marketing agency of record. Internet service provider Earthlink, pegging direct marketing as a "key component" in adding subscribers, confirmed that...
- Research articles 1998-10-05
- Arete Industries Inc. Launches New Direct Marketing Company; Offers Print and Web-based Direct Marketing Services
- BOULDER, Colo.--BUSINESS WIRE--March 26, 1999--Arete Industries Inc. (OTC:AREE) announced the immediate launch of its subsidiary, Global Direct Marketing Services Inc., as a full service print, mail and Web-based direct marketing services business through its national distribution network of licensees and franchisees.
- Research articles 1999-03-26
- Week in Review: February 7-13.(Brief Article)
- Equifax buying R.L. Polk's direct marketing unit Southfield-based R.L. Polk & Co. is selling its direct marketing business to Atlanta-based worldwide information company Equifax (NYSE: EFX), as reported on Crain's Web site, www.crainsdetroit.c Equifax buying R.L. Polk's direct marketing unit ...
- Research articles 2000-02-14
- Lycos Acquires Gamesville.com for $207 Million; One of the Web's Premier Content and Direct Marketing Companies; 2nd Stickiest Site on the Internet
- WALTHAM, Mass.--BUSINESS WIRE--Nov. 23, 1999--
- Research articles 1999-11-23
- The Venetian Resort Enhances Guest Relations with ITXC Push to Talk Online Service; Las Vegas Resort Powers Web Site and Direct Marketing E-mails with Voice
- Business Editors/Hi-Tech Writers
- Research articles 2001-01-08
- Imation Internet Studio and WBK Marketing & Design Form Internet Marketing Alliance; "Webs That Work" Combines the Best of Direct Marketing with Full-Service Web Development
- OAKDALE, Minn.--BUSINESS WIRE--Aug. 3, 1998--Imation Corp. (NYSE: IMN) and WBK Marketing & Design today announced "Webs That Work," a long-term business alliance focused on helping companies deliver a powerful return on their investment in Internet technology.
- Research articles 1998-08-03
- Imation Internet Studio and WBK Marketing & Design Form Internet Marketing Alliance; "Webs That Work" Combines the Best of Direct Marketing with Full-Service Web Development
- OAKDALE, Minn.--BUSINESS WIRE--Aug. 3, 1998--Imation Corp. (NYSE: IMN) and WBK Marketing & Design today announced "Webs That Work," a long-term business alliance focused on helping companies deliver a powerful return on their investment in Internet technology.
- Research articles 1998-08-03
- Order Form- The Most Important Part Of Your Sales Presentation In Direct Mail Advertising..In Space Advertising. . .and On the Web!
- The order form projects its value from layout, from graphics, from premiums offered, and from the offer itself. A valuable looking coupon communicates value immediately. A poorly designed order form is the one single component of the mailing package that can kill the sale immediately. So it's vitally important that...
- White papers 2003-01-01
- Here's How To Use Offline Marketing To Make More Money In An Online World
- All smart internet marketers should be using offline marketing to drive prospects to their Web sites so they can increase their online sales to the maximum possible volume. Just follow these 10 tested and proven marketing rules for using offline media to drive more traffic, more sales, and more profits...
- White papers 2003-01-01
- 11 Tested And Proven Web Marketing Offer Strategies
- Many marketers are disappointed with their results from the Web simply because they often violate some of the most basic direct marketing offer strategies. The article provides the 11 key strategies to help one enjoy greater success on the Web. These strategies apply to any product or service. To get...
- White papers 2003-01-01
- Marketing On The Intenet - 12 Critical Tactics, Strategies And Tips To Make Web Marketing Increase Oner Profits
- Smart marketers know the Internet is a direct marketing medium. Just like direct mail, display advertising, television, and radio are most effective when direct response strategy, copy and graphics are used, and the same is true with web marketing. In addition, however exciting this new technology may be, it only...
- White papers 2003-01-01
- Retail Leasing in a Web Enabled World
- As retail marketing through the Internet expands, traditional retail showrooms takes on new roles in the collection of data for use in direct marketing efforts. How will successful property managers take advantage of total connectivity to assist tenants with the new modes of marketing? In addition, how will leasing agents...
- White papers 2001-01-19
- Transferring Core Direct Marketing Competencies To The Web
- To a seasoned direct marketer, the Web is simply another media selling channel such as catalogs, direct mail, print, broadcast and alternative media. Like any other media, there are tested and timeless rules for marketing success to be both followed and broken. But the methodology and principles of direct marketing...
- White papers 2000-06-05
- Direct Marketing Industry Online
- The Web is proving to be a lucrative marketing and selling channel for the direct marketing community. Online direct marketers expect a doubling in Web-based sales in 1999 over 1998 and another 67 percent increase in 2000. Most of this optimistic group is profitable today and see e-commerce as their...
- White papers 1999-08-01
- Columbia House draws new members with DVD: Club uses Web for marketing, convenience. (Direct Marketing).
- Stalwart retail alternative Columbia House is enjoying an influx of new members drawn by DVD and stepped up consumer marketing that positions the club as just as simple and convenient as shopping the Internet. Columbia House expects to bring ...
- Research articles 2003-03-10
Additional Resources
- Web Marketing
- HotSocket Inc. is the developer of D-commerce, the synthesis of direct marketing and Web commerce. Using its patent-pending SMART technology, HotSocket manages the entire online sales process on behalf of marketers testing multiple versions of a marketing offer and tracking every consumer interaction to find out which elements work and...
- Research articles 2000-09-01
- The "Invention" of Analytic Marketing?
- I was almost sputtering when I ran across a New York Times media hagiography of Darren Herman, president of Varick Media Management. The article goes on about just how smart companies like Varick are for introducing mathematical analysis of a marketing campaign's results. The only hitch is that the pairing...
- Blog posts 2009-06-01
- Measuring Marketing Performance
- Marketing is a necessary investment for generating and maintaining profit, rather than just an expense. Finding, getting, and retaining business costs money. As a result, marketing executives need to know the return on investment ROI of their marketing expenditure. However, measuring marketing activities can be problematic. To take a simple...
- Articles 2007-11-26
- New web site for Direct Marketing Association.
- M2 PRESSWIRE-22 August 2002-Underwired: New web site for Direct Marketing Association C1994-2002 M2 COMMUNICATIONS LTD RDATE:08222002 London-based new media agency Underwired* has launched a new web site to simplify the membership application process for the Direct Marketing Association...
- Research articles 2002-08-22
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