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Direct Marketing Association is in the Business Services Industry
Latest News and Analysis
Three Direct Marketing Myths That Are Killing Your Results: Echelon Targeting Releases New White Paper
Because direct marketing practitioners live and die by measuring what went right and wrong, Echelon Targeting, a division of IXI Corporation, has published a white paper that explores three myths of direct marketing, explains the realities - and offers alternatives for marketers who are serious about reaching their best prospects.
Authorisation of the Australian direct marketing association's Direct Marketing Code of Practice
On 25 July 2003, the Australian Competition and Consumer Commission (ACCC) received an application from the Australian Direct Marketing Association (ADMA) for revocation of authorisation A40077 and replacement by substitute authorisation A90876. Authorisation A40077 granted ADMA immunity from legal action for anti-competitive conduct under the Trade Practices Act 1974 in...
The DMA 2005 Multichannel Marketing Report: The Integration of Catalog, Retail, and Online Media
The lines between catalog marketing and e-commerce have become increasingly blurred, especially now with such heavy emphasis on catalog, retail, and interactive convergence. DMA members appear to be split between those that are ahead of the curve and those who are behind in this evolution. In a strategic partnership with...
Authentication, Accreditation & Reputation - For Marketers!
By now, the words "Authentication, Accreditation and Reputation" (AAR) are staples of every email marketer's vocabulary. Generally speaking, marketers understand that these solutions are aimed at reducing spam and phishing. Unfortunately, however, much of the discussion around these developments has been technically dense, leaving many feeling hopelessly "On the outside...
Paying Attention: Making The Case For Below-The-Brand Marketing Communication
From the executive summary: ‘Below-the-brand marketing communications drive actions, transactions, and, thus, revenue. They can help build, manage, and nurture key relationships for increased loyalty and greater share of mind. They provide incremental contact points with consumers to reinforce and extend a brand’s message and saliency. Hence, organizations must treat...
How Japan's New Privacy Bill Will Change Direct Marketing in Japan
On May 30, 2003, the Japanese Diet ratified the "Bill on the Protection of Personal Information." This legislation has significant impact for both Japanese and international direct marketers. The Bill will benefit direct marketers by laying the foundation for the exchange of lists in Japan. Prior to its introduction, due...
Why Search Engine Marketing Is Beyond the Next Big Thing
Search Engine Marketing (SEM) is hot, and it's projected to be a $2 billion industry by the time 2003 comes to a close. In this world of get it now, get it quick, consumers jump to the Web first, relying on search engines to direct them where they need to...
Producer Responsibility for Direct Mail and Promotions
In Waste Strategy 2000, Government has set ambitious targets for drastically reducing household waste going to landfill and increasing the recycling of used materials. A key element of the strategy is that producers are being made responsible for the recovery, reuse and recycling of products after they have fulfilled their...
The DMA Statistics and Modeling for Direct Marketers SM Seminar
This article explains that The DMA Statistics and Modeling for Direct Marketers has been designed to meet your needs. Learn how to better understand and evaluate direct marketing statistics to make truly informed decisions about your critical marketing practices. Read on to know more.
direct marketing association's Online Marketing Guidelines and Do the Right Thing Commentary
If an organization operates an online site, the organization should make information practices available to visitors in a prominent place on the Web site's home page or in a place that is easily accessible from the home page. The notice about information practices on the Web site should be easy...
How to Use Direct Marketing Techniques to Get the Marketing Job You Want - A Guide for College Students
Landing a first job in any industry, and particularly in the marketing field, is never easy. But there some very specific things a person can do that will make his or her task easier and more effective. That's what this paper is all about. This paper explains how employing a...
Additional Resources
Authentication and Online Trust Alliance Announces Inaugural Email Deliverability & Trust Academy
The Authentication and Online Trust Alliance(AOTA) announced that it will hold the inaugural AOTA Email Deliverabilityand Online Trust Academy on June 6 in Seattle, WA, in conjunction with theannual AOTA Summit. The Academy, developed in collaboration with theDirect Marketing Association (DMA), Email Experience Council (eec) and AOTAmembers, is the...
Campaigner Presents Complimentary Email Marketing Seminar in Atlanta
With the Direct Marketing Association stating that every dollar spent on email marketing in 2007 generated $48 in sales, now is the time to reassess your email strategy and boost your profits. Join Campaigner ( www.campaigner.com ) for a complimentary seminar offering marketers practical tips on how to send smarter...
Seattle direct marketing association April 2nd Event at Hotel Monaco to Feature Ron Jacobs, Author of Successful Direct Marketing Methods
Industry Expert to Discuss the Expanding Objectives of Direct Marketing in the Digital Age SEATTLE -- The Seattle Direct Marketing Association (SDMA) announced its April event - The Critical Keys to Achieving Integrated Direct Marketing - will be held at the Hotel Monaco in downtown Seattle, Wednesday, April...
Campaigner Presents Complimentary Email Marketing Seminar in Atlanta; Industry Expert Melanie Attia Leads Seminar to Help Businesses Boost Revenues with Intelligent Email Marketing.
MONTREAL, CANADA, Mar 26, 2008 (Marketwire via COMTEX) -- With the Direct Marketing Association stating that every dollar spent on email marketing in 2007 generated $48 in sales, now is the time to reassess your email strategy and boost your profits. Join Campaigner...
Campaigner Presents Complimentary Email Marketing Seminar in Washington, D.C.
With the Direct MarketingAssociation stating that every dollar spent on email marketing in 2007generated $48 in sales, now is the time to reassess your email strategy andboost your profits. Join Campaigner ( www.campaigner.com ) for a complimentary seminar offeringmarketers practical tips on how to send smarter email communications thatrecipients will...
Merrill Lynch Appoints Steven K. Berry Head of Government Relations
NEW YORK -- Merrill Lynch (NYSE: MER) announced today that it has appointed Steven K. Berry head of Government Relations for the firm. Mr. Berry will report to Margaret D. Tutwiler, senior vice president and head of Communications & Public Affairs. Mr. Berry brings more than 30 years...
Forrester Analyst Julie Katz to Address New England direct marketing association's Annual Dinner
The New England Direct Marketing Association(NEDMA) announced today that Forrester Research's Interactive MarketingAnalyst Julie Katz will address attendees at its Annual Direct Marketer ofthe Year Dinner to be held April 30 -- where she'll discuss the blurring ofdirect marketing and social media. The dinner will take place duringNEDMA's 2008 Annual...
The Dirt on Direct Mail: Marketers Boost Revenues and Cut Costs While Reducing Environmental Waste
In the new benchmark report, "Green Marketing:Leveraging Customer Data to Reduce Direct Mail Waste," the Aberdeen Group,a Harte-Hanks Company (NYSE: HHS), found that companies are facingever-growing concerns from consumers and others about the environmentalimpact of their direct mail solicitations. In fact, 40% of companiessurveyed ranked direct mail waste reduction as...
Carolyn Goodman to Serve as ECHO Ambassador for DMA's International ECHO Awards Competition
Carolyn Goodman, founder and president ofGoodman Marketing Partners (GMP) in San Rafael, CA, has been invited toserve as ECHO Ambassador for the Direct Marketing Association'sInternational ECHO Awards Competition, the direct marketing field's mostprestigious honor. In this capacity, Goodman will serve as the NorthernCalifornia ECHO representative and contact, and will...
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Direct Marketing Association Company Info
NAICS Code
Business Associations: 813910
