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	<title><![CDATA[direct marketing Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/direct+marketing.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to direct marketing]]></description>
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	<language>en-us</language>
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		<title><![CDATA[Online Direct Marketing Tactics Get Hazed in the Senate]]></title>
		<link><![CDATA[http://industry.bnet.com/technology/10004113/online-direct-marketing-tactics-receive-senate-criticism/]]></link>
		<description><![CDATA[A Senate report questions some online sales tactics used by three direct marketing companies in conjunction with some leading e-tailers. by Erik Sherman]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 18 Nov 2009 08:09:47 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/u.s.+senate.html"><![CDATA[U.S. Senate]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
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		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/erik+sherman.html"><![CDATA[Erik Sherman]]></category>
	</item>
	<item>
		<title><![CDATA[Ann Taylor Stores Corporation Q2 2009 Earnings Call Transcript]]></title>
		<link><![CDATA[http://www.bnet.com/2462-14058_23-333532.html]]></link>
		<description><![CDATA[ Question-and-Answer Session Operator  Operator Instructions Your first question comes from the line of Betty Chen - Wedbush Morgan Betty Chen - Wedbush Morgan Congratulations, I was wondering if you could maybe give us a sense of how you feel about some of the new merchandise, obviously we&#8217;ve been...]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Fri, 21 Aug 2009 08:21:34 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/merchandise.html"><![CDATA[Merchandise]]></category>
		<category domain="http://resources.bnet.com/topic/assortment.html"><![CDATA[Assortment]]></category>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/ann+taylor+stores+corp..html"><![CDATA[Ann Taylor Stores Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/call+transcript.html"><![CDATA[Call Transcript]]></category>
		<category domain="http://resources.bnet.com/topic/earnings.html"><![CDATA[Earnings]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
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		<category domain="http://resources.bnet.com/topic/seeking+alpha.html"><![CDATA[Seeking Alpha]]></category>
		<category domain="http://resources.bnet.com/topic/anntaylor+stores+corp..html"><![CDATA[AnnTaylor Stores Corp.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ANN</category>
		<category domain="tickers">ANN</category>
	</item>
	<item>
		<title><![CDATA[The "Invention" of Analytic Marketing?]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10002480/the-invention-of-analytic-marketing/]]></link>
		<description><![CDATA[I was almost sputtering when I ran across a New York Times media hagiography of Darren Herman, president of Varick Media Management. The article goes on about just how smart companies like Varick are for introducing mathematical analysis of a marketing campaign's results. The only hitch is that the pairing...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 01 Jun 2009 05:17:22 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/analysis.html"><![CDATA[Analysis]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/erik+sherman.html"><![CDATA[Erik Sherman]]></category>
	</item>
	<item>
		<title><![CDATA[Advantages Of Direct Marketing And Mailing]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1014615]]></link>
		<description><![CDATA[Direct market list is a recent and sophisticated service when it comes to targeting one business to another in direct mail campaigns. Marketing lists have ensured that clients have succeeded in increasing their sales at their businesses considerable growth in customer numbers has been noted thanks to the mailing list....]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 20 May 2009 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/business.html"><![CDATA[Business]]></category>
		<category domain="http://resources.bnet.com/topic/mailing+list.html"><![CDATA[Mailing List]]></category>
		<category domain="http://resources.bnet.com/topic/article+slide.html"><![CDATA[Article Slide]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Using A Direct Marketing List To Start Telemarketing From Home]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=974419]]></link>
		<description><![CDATA[So you've heard how lucrative telemarketing from home can be, and after hearing about how so many people have been able to make it work for them, you've decided to give it a go. You've got your script, you've got that chipper attitude down pat, and you've rehearsed every verbal...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Apr 2009 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/activeauthors.com.html"><![CDATA[ActiveAuthors.com]]></category>
		<category domain="http://resources.bnet.com/topic/telemarketing.html"><![CDATA[Telemarketing]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
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	<item>
		<title><![CDATA[Harte-Hanks Inc. Q4 2008 Earnings Call Transcript]]></title>
		<link><![CDATA[http://www.bnet.com/2462-14025_23-265334.html]]></link>
		<description><![CDATA[ Question-and-Answer SessionOperator Thank you. Operator instructions. Our first question comes from Matt Chesler from Deutsche Bank. Matt Chesler - Deutsche Bank Good morning. Thanks for taking my call. Larry Franklin Good morning. Matt Chesler - Deutsche Bank  You said that the declines in direct marketing accelerated throughout the...]]></description>
		<s:doctype><![CDATA[Earnings calls]]></s:doctype>
		<pubDate>Fri, 30 Jan 2009 12:49:12 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/call+transcript.html"><![CDATA[Call Transcript]]></category>
		<category domain="http://resources.bnet.com/topic/deutsche+bank+ag.html"><![CDATA[Deutsche Bank AG]]></category>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/earnings.html"><![CDATA[Earnings]]></category>
		<category domain="http://resources.bnet.com/topic/harte-hanks+inc..html"><![CDATA[Harte-Hanks Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://resources.bnet.com/topic/seeking+alpha.html"><![CDATA[Seeking Alpha]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">DB</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">HHS</category>
		<category domain="tickers">DB,HHS</category>
	</item>
	<item>
		<title><![CDATA[How To Grow Your Business: Friends & Strategic Partners]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1090577]]></link>
		<description><![CDATA[Your marketing strategy will be more powerful when you build a network of trusted friends. This is a very different category than personal friends. Many who get involved with a direct marketing line - as well as many marketing pros - will tell you that the fastest way to grow...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/ehow.html"><![CDATA[eHow]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[8 Tips For Selling A Direct Marketing Campaign]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=976129]]></link>
		<description><![CDATA[Direct marketing campaigns allow marketing professionals to track and improve their campaign response rates. They allow marketers to leverage the customer information they have, personalize messages, content and offers to each recipient and create different follow-up campaigns depending on how each prospect responds. While the potential benefits are tremendous, the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 19 Nov 2008 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/l2.html"><![CDATA[L2]]></category>
		<category domain="http://resources.bnet.com/topic/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[How to Figure Out Whether You're About to Lose Your Agency Job]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000299/how-to-figure-out-whether-youre-about-to-lose-your-agency-job/]]></link>
		<description><![CDATA[One way to understand the wave of layoffs that is running or about to run through IPG, WPP, Publicis and Omnicom is to look at how effective ad agency employees are at making money for their companies. The answer is often "not very," especially when you compare them to their...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 06 Nov 2008 10:15:42 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/revenue.html"><![CDATA[Revenue]]></category>
		<category domain="http://resources.bnet.com/topic/layoff.html"><![CDATA[Layoff]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/agency.html"><![CDATA[Agency]]></category>
		<category domain="http://resources.bnet.com/topic/dollar.html"><![CDATA[Dollar]]></category>
		<category domain="http://resources.bnet.com/topic/ipg.html"><![CDATA[IPG]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
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		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
		<category domain="http://resources.bnet.com/topic/revenue.html"><![CDATA[Revenue]]></category>
		<category domain="http://resources.bnet.com/topic/layoff.html"><![CDATA[Layoff]]></category>
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		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
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		<category domain="http://resources.bnet.com/topic/ipg.html"><![CDATA[IPG]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
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		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/jim+edwards.html"><![CDATA[Jim Edwards]]></category>
	</item>
	<item>
		<title><![CDATA[Jingwei International Selected by Best Buy China for Multi Year Direct Marketing Contract]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_June_9/ai_n25490895]]></link>
		<description><![CDATA[- Jingwei to Provide Direct Marketing Services throughout China -]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 09 Jun 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/best+buy+co.+inc..html"><![CDATA[Best Buy Co. Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[direct marketing]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">BBY</category>
		<category domain="tickers">BBY</category>
	</item>
	<item>
		<title><![CDATA[More Internet Marketing Looms in Pharma's Future]]></title>
		<link><![CDATA[http://industry.bnet.com/pharma/100049/more-internet-marketing-looms-in-pharmas-future/]]></link>
		<description><![CDATA[    By some reports, direct-to-consumer DTC drug advertising is beginning to stagnate -- a trend suggested by Sepracor's recent decision to cut back on TV spots involving its Lunesta moth. Stepping into the breach: More direct-marketing advertising, particularly involving the Internet.    According to a...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 25 Apr 2008 14:56:02 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/pharmaceutical+company.html"><![CDATA[Pharmaceutical Company]]></category>
		<category domain="http://resources.bnet.com/topic/internet+marketing.html"><![CDATA[Internet Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/dma.html"><![CDATA[DMA]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://resources.bnet.com/topic/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/david+p.+hamilton.html"><![CDATA[David P. Hamilton]]></category>
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	<item>
		<title><![CDATA[Charter Communications and Wilen Media Announce Direct Marketing Agreement]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_April_21/ai_n25337940]]></link>
		<description><![CDATA[Unique, specially-designed processes and systems maximize efficiencies and speed-to-market, improving competitive response capabilities]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 21 Apr 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/charter+communications+inc..html"><![CDATA[Charter Communications Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[direct marketing]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CHTR</category>
		<category domain="tickers">CHTR</category>
	</item>
	<item>
		<title><![CDATA[Seattle Direct Marketing Association April 2nd Event at Hotel Monaco to Feature Ron Jacobs, Author of Successful Direct Marketing Methods]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_March_26/ai_n24948542]]></link>
		<description><![CDATA[Industry Expert to Discuss the Expanding Objectives of Direct Marketing in the Digital Age]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 26 Mar 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[direct marketing]]></category>
		<category domain="http://resources.bnet.com/topic/direct+marketing+association.html"><![CDATA[Direct Marketing Association]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Steve Gal: Preventing Unsolicited Marketing]]></title>
		<link><![CDATA[http://www.bnet.com/2422-13721_23-191456.html]]></link>
		<description><![CDATA[In ten years as a technology entrepreneur, Steven Gal has become an established expert in identity management and information privacy. Now Chairman and CEO of ProQuo, Gal describes how his company can help protect the identities of consumers while bringing in revenue from direct marketers in the process.]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Sat, 08 Mar 2008 21:11:22 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/identity+management.html"><![CDATA[identity management]]></category>
		<category domain="http://resources.bnet.com/topic/proquo.html"><![CDATA[ProQuo]]></category>
		<category domain="http://resources.bnet.com/topic/privacy.html"><![CDATA[privacy]]></category>
		<category domain="http://resources.bnet.com/topic/steve+gal.html"><![CDATA[Steve Gal]]></category>
		<category domain="http://resources.bnet.com/topic/security.html"><![CDATA[Security]]></category>
		<category domain="http://resources.bnet.com/topic/information+privacy.html"><![CDATA[Information Privacy]]></category>
		<category domain="http://resources.bnet.com/topic/entrepreneurship.html"><![CDATA[Entrepreneurship]]></category>
		<category domain="http://resources.bnet.com/topic/authentication%252fencryption.html"><![CDATA[Authentication/Encryption]]></category>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[direct marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Marketing SWOT Analysis Software]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=341198]]></link>
		<description><![CDATA[After generating nearly 2 billion dollars in direct marketing revenues, the experience taught us many techniques and means of analyzing motivational triggers when doing direct marketing. Doing consistently powerful direct marketing takes discipline, and hard work. We continually found ourselves "Starting our thinking process from scratch" every time we began...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/consultant.html"><![CDATA[Consultant]]></category>
		<category domain="http://resources.bnet.com/topic/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[ChoicePoint Precision Marketing(R) and Alterian Partner to Drive Analytically Led Direct Marketing]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200711/ai_n21111675]]></link>
		<description><![CDATA[Alterian (LSE: ALN), the leading global  enterprise marketing platform  provider, has announced a new partnership with ChoicePoint Precision Marketing CPPM, a ChoicePoint (NYSE: CPS) business and provider of direct marketing and database solutions that specializes in the insurance and financial services industries. ChoicePoint Precision Marketing was cited as...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 20 Nov 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/choicepoint+inc..html"><![CDATA[ChoicePoint Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/database.html"><![CDATA[database]]></category>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[direct marketing]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CPS</category>
		<category domain="tickers">CPS</category>
	</item>
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		<title><![CDATA[Verizon FiOS campaign; GOLD: DIRECT MARKETING.(Hispanic Creative Advertising Awards)(Verizon Communications Inc.)(Brief article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6398/is_200711/ai_n26183130]]></link>
		<description><![CDATA[Agency: La Agencia de Orci & Asociados, Los Angeles    Agency: La Agencia de Orci & Asociados, Los Angeles  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 05 Nov 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[direct marketing]]></category>
		<category domain="http://resources.bnet.com/topic/verizon+communications+inc..html"><![CDATA[Verizon Communications Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">VZ</category>
		<category domain="tickers">VZ</category>
	</item>
	<item>
		<title><![CDATA[Developing Positive Interactions Through Real-Time Decisioning]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=346937]]></link>
		<description><![CDATA[The traditional role of direct marketing was to push messages onto consumers, but digital has torn this obsolete script up forever. The explosion in internet usage and the continued proliferation of digital channels like email and Short Message Service SMS were heralded as a godsend for marketers. Faced with growing...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 23 Oct 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/channel.html"><![CDATA[Channel]]></category>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[Direct Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/imedia+communications.html"><![CDATA[iMedia Communications]]></category>
		<category domain="http://resources.bnet.com/topic/sales+channel.html"><![CDATA[Sales Channel]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Xerox Teams up with Top Direct Marketing Executives to Discuss Effective Digital Campaigns at DMA Conference]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Oct_10/ai_n27402115]]></link>
		<description><![CDATA[ROCHESTER, N.Y. -- Xerox Corporation (NYSE: XRX) is making noise at this year's Direct Marketing Association annual conference and exhibition. It won't be the standard sound of Xerox digital presses in the booth. Instead, the chatter comes from 16 leaders in the direct marketing industry, who have a thing or...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 10 Oct 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[direct marketing]]></category>
		<category domain="http://resources.bnet.com/topic/xerox+corp..html"><![CDATA[Xerox Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">XRX</category>
		<category domain="tickers">XRX</category>
	</item>
	<item>
		<title><![CDATA[Ciena soft sells the 'arrival' of new Ethernet products.(Special Report: Direct Marketing)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6517/is_200710/ai_n25861675]]></link>
		<description><![CDATA[Byline: MARY ELLEN PODMOLIK    Byline: MARY ELLEN PODMOLIK  ]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 08 Oct 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/ciena+communications.html"><![CDATA[CIENA Communications]]></category>
		<category domain="http://resources.bnet.com/topic/direct+marketing.html"><![CDATA[direct marketing]]></category>
		<category domain="http://resources.bnet.com/topic/ethernet.html"><![CDATA[Ethernet]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
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