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- Should Direct Sales Be Outsourced?
- Should Direct Sales Be Outsourced?RE: Should Direct Sales Be Outsourced?What stuff do "sales only" companies typically sell: widgets, services, or both?RE: Should Direct Sales Be Outsourced?QUOTE: What stuff do "sales only" companies typically sellPutting aside retail which is a different case and focusing on B2B, companies that are in the...
- Discussion threads 2008-09-03
Additional Resources
- Does Outsourcing Threaten Sales Jobs?
- Two days ago, in the post "Should Direct Sales be Outsourced?" I posted a sales letter from a company that provides outsourcing services to companies that don't want to build and train a sales force. It occurred to me today that the "sales is a science" mindset...
- Blog posts 2008-09-05
- Should Direct Sales Be Outsourced?
- Here's a company that wants to manage your firm's entire sales function, but not as channel sales. Presumably the sales folk they'd hire would be selling only your firm's offerings. That sounded a bit nuts to me, at first, but maybe there's something in the idea that makes...
- Blog posts 2008-09-03
- Sales & Marketing Jobs That Will Vanish
- In this morning's post, I explained that the current economy is going to leave many sales professionals without a job.  But it's not just the economy that presents a threat -- it's the Internet, which makes many traditional sales and marketing jobs obsolete. As businesses get...
- Blog posts 2009-03-24
- Retail Roundup: Foot Locker CEO Quits, Sears Lays Off 112
- Foot Locker's CEO resigns -- Richard Mina resigned from his post as CEO of Foot Locker's U.S. division after five years at the helm of the athletic retail behemoth, according to a U.S. Securities and Exchange Commission filing. The company requested that Mina resign immediately, stating that his position would be terminated in the...
- Blog posts 2008-10-02
- How to Beat a Lower-Priced Competitor
- It's every company's nightmare: a competitor enters your market with a similar product priced at a fraction of what you currently charge. You need a strategy for beating the low-ballers. So what's the best way to proceed? On the one hand, all you need to do is...
- Articles 2007-06-14
- How to Get Your Customers to Solve Problems for You
- Crowdsourcing is a technique that sophisticated companies use to translate the enthusiasm of their most highly-engaged customers into valuable marketing. Decide If You Really Care What Your Customers Think GOAL: Engage in a true dialog with your customers, or don't bother at all. ...
- Articles 2007-03-07
- Boeing Earnings Call to Shed Light on Airlines, Economy
- One of the most-important issues of the year -- aside from the question of what Michelle Obama will wear to tonight's Inaugural Ball -- could get settled next week when Boeing announces its fourth-quarter earnings and discusses its outlook for 2009. We already know that Airbus out-sold...
- Blog posts 2009-01-20
- The WMG Reinvention Continues?But Is Time Running Out?
- Warner Music Group (NYSE: WMG) is continuing to dial back towards its content and marketing roots, a shift reiterated Friday by Atlantic Records GM & EVP of Marketing and Creative Media Livia Tortella. “We’re an entertainment company, we’re about music. We’re not a technology company,” Tortella commented during a...
- External links 2009-08-31
- Holiday Marketing: Think Now, Think Email
- It's not too early to start thinking about holiday marketing -- in fact, according to Brandweek, retailers and manufacturers who don't start thinking now may not make their Christmas 2007 numbers. The Consumer Confidence Index indicated a sharp decline in confidence this season, thanks in part to the housing market/credit...
- Blog posts 2007-08-30
- Digital River: Buying Opportunity
- Sramana Mitra submits: Digital River, Inc. DRIV, which provides e-commerce solutions to software publishers and consumer technology companies, is on a roll. The complex licensing and subscription management operations of many software companies are outsourced to Digital River. We haven’t covered Digital River much, but it is a...
- External links 2008-10-07
- West Corp. buys InPulse for $44.5M.(FieldReports)
- OMAHA, Neb. and PHOENIX -- West Corp. acquired InPulse Response Group Inc. on Oct. 2 for approximately $44.5 million. InPulse, a leading provider of outsourced sales to direct response DR marketers, will operate as part of West's Communications Services segment. The acquisition was funded...
- Research articles 2006-11-01
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