BNET Industries

Last Fiscal Year Sales:$3.7M
  • Private
  • US
Dow Jones Description

Directions on Microsoft is the only INDEPENDENT organization in the world devoted exclusively to tracking Microsoft. We've studied Microsoft since 1992. Nobody knows the company better. Our team of Microsoft experts [analyst bios] provides clear, concise, and actionable analysis of shifts in Microsoft strategy, Microsoft product and technology roadmaps, delivery schedules, organizational changes, marketing initiatives, and licensing and other policies so you can quickly assess how they impact your business.

CEO and Research Chair
Rob Horwitz
Number of Employees 14
Contact Information

135 Lake St Ste 155

Kirkland, Washington 98033

www.directionso...

1 425 739 4669

NAICS Code : 516110

Decision Makers

Name (plus bio) Position
Jeff Parker President
Rob Helm Director of Research
Chris Alliegro
Don Retallack
Greg DeMichillie
Matt Rosoff
Michael Cherry
Paul Degroot
Peter Pawlak
Rob Sanfilippo

Board of Directors

Name (plus bio) Position
Rob Horwitz CEO and Research Chair

Organization Position Status
Directions On Microsoft CEO and Research Chair Current
Microsoft Corporation Former
Wharton Graduate School of the University of Pennsylvania M.B.A. Former
Massachusetts Institute of Technology B.S. in Computer Science Former

Organization Position Status
Directions On Microsoft President Current
Iprime Group, LLC Current
Sonnenblick-Goldman, LLC Vice President Former
Directions On Microsoft Publisher Former
Federal Transit Administration Former
PricewaterhouseCoopers Former
Wharton Graduate School of the University of Pennsylvania MBA Former
Rensselaer Polytechnic Institute BS in Management Former
California State University BS in Accounting Former

As Director of Research, Rob Helm leads the analyst team and directs coverage of Microsoft's shifting product roadmap and corporate organization. His nine years of experience analyzing Microsoft's technology and strategy allows him to discern the company's overall directions from the sometimes confusing and contradictory signals it sends to customers and the industry. Rob previously has led DIRECTIONS coverage of Microsoft's database management systems, developer strategy, and embedded platforms. His 13 years of prior experience in the computer industry include research on advanced developer tools, optimization of cluster applications, and design of network protocols at the University of Oregon, and design and implementation of databases for the U.S. Navy. Rob received his B.S. in Computer Science and Mathematics from the University of Puget Sound and his M.S. in Computer Science from the University of Oregon.

Organization Position Status
Directions On Microsoft Director of Research Current
Hp Technology Forum & Expo Director of Research, Directions On Current
University of Oregon M.S. In Computer Science Former
University of Puget Sound B.S. In Computer Science and Mathematics Former
University of Oregon B.S. In Computer Science Former

Organization Position Status
Directions On Microsoft Current
Microsoft Corporation Director of server and network operations Former
Yale University graduate student Former
Bell Labs Former
Yale University Ph.D. In Physics Former
State University of New York at Binghamton B.S. In Physics Former

Organization Position Status
Directions On Microsoft Current
University of Sydney Ph.D. In Astrophysics Former

Organization Position Status
Directions On Microsoft Current
Microsoft Corporation Group Program Manager Former
Software Publishing Corporation Software Developer Former

Organization Position Status
Directions On Microsoft Current
Williams College B.A. Former

Organization Position Status
Directions On Microsoft Current
Microsoft Corporation Senior Architectural Engineer Former
Seattle University J.D. Former
Regis University M.B.A. Former
Pace University B.Sc. In Biology Former

Expertise: Licensing, sales and marketing, partner strategies (including programs for ISVs, systems integrators, and OEMs), and product support. Paul DeGroot analyzes and writes on Microsoft's sales, licensing, and support strategies, including its relationships with partners. He also covers Microsoft's desktop products for business and consumers. Prior to joining DIRECTIONS, Paul was the President of Pica Communications, which offers content development and consulting services to telecom and software companies. Prior to joining Pica, Paul was the Managing Editor for the Southam New Media Center in Canada, where he established an online portal for the company's 32 newspaper properties across Canada. As a journalist, Paul has covered every aspect of the IT industry for 17 years. His work has appeared in USA Today, the Toronto Globe & Mail, and the Toronto Star, among others. Paul received his B.A. in History from the University of Washington.

Organization Position Status
Directions On Microsoft Current
University of Washington B.A. In History Former

Organization Position Status
Directions On Microsoft Current
Alaska Air Group, Inc. Manager Former
University of California, Los Angeles M.B.A. Former
Colorado School of Mines B.S. In Chemical Engineering Former

Before joining Directions, Rob spent 14 years at Microsoft as program manager and lead program manager on some of the company's most important technologies, including Exchange Server, Commerce Server, BizTalk Server, and Xbox Live. Rob's work covered the spectrum from high-level architecture to developing APIs and code. He received multiple patents for his designs. Before joining Microsoft, Rob was a software engineer for Kenan Systems and the Trane Corporation. Rob holds a B.S. in electrical, computer and systems engineering from Harvard University.

Organization Position Status
Directions On Microsoft Current
Harvard University B.S. In Electrical, Computer and Systems Engineering Former

Executive News

  • Measuring Windows 7 appeal to businesses

    CNET News.com - 8/28/09 - View Story

  • Analysts: Windows 7 could spur enterprise PC sales

    Computerworld - 8/27/09 - View Story

  • Apple: Snow Leopard goes on sale Friday

    Computerworld - 8/24/09 - View Story

  • Microsoft's Patent Dust-Ups

    BusinessWeek - 8/19/09 - View Story

  • Microsoft Not Allowed to Sell Word

    PC World - 8/13/09 - View Story

  • Injunction on Microsoft Word unlikely to halt sales

    Computerworld - 8/11/09 - View Story

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