BNET Industries
Last Fiscal Year Sales:$3.7M
- Private
- US
Dow Jones Description
Directions on Microsoft is the only INDEPENDENT organization in the world devoted exclusively to tracking Microsoft. We've studied Microsoft since 1992. Nobody knows the company better. Our team of Microsoft experts [analyst bios] provides clear, concise, and actionable analysis of shifts in Microsoft strategy, Microsoft product and technology roadmaps, delivery schedules, organizational changes, marketing initiatives, and licensing and other policies so you can quickly assess how they impact your business.
CEO and Research Chair
Rob HorwitzNumber of Employees 14
Contact Information
135 Lake St Ste 155
Kirkland, Washington 98033
1 425 739 4669
Peer Companies
NAICS Code : 516110
Decision Makers
| Name (plus bio) | Position |
|---|---|
| Jeff Parker | President |
| Rob Helm | Director of Research |
| Chris Alliegro | |
| Don Retallack | |
| Greg DeMichillie | |
| Matt Rosoff | |
| Michael Cherry | |
| Paul Degroot | |
| Peter Pawlak | |
| Rob Sanfilippo |
Board of Directors
| Name (plus bio) | Position |
|---|---|
| Rob Horwitz | CEO and Research Chair |
| Organization | Position | Status |
|---|---|---|
| Directions On Microsoft | CEO and Research Chair | Current |
| Microsoft Corporation | Former | |
| Wharton Graduate School of the University of Pennsylvania | M.B.A. | Former |
| Massachusetts Institute of Technology | B.S. in Computer Science | Former |
| Organization | Position | Status |
|---|---|---|
| Directions On Microsoft | President | Current |
| Iprime Group, LLC | Current | |
| Sonnenblick-Goldman, LLC | Vice President | Former |
| Directions On Microsoft | Publisher | Former |
| Federal Transit Administration | Former | |
| PricewaterhouseCoopers | Former | |
| Wharton Graduate School of the University of Pennsylvania | MBA | Former |
| Rensselaer Polytechnic Institute | BS in Management | Former |
| California State University | BS in Accounting | Former |
As Director of Research, Rob Helm leads the analyst team and directs coverage of Microsoft's shifting product roadmap and corporate organization. His nine years of experience analyzing Microsoft's technology and strategy allows him to discern the company's overall directions from the sometimes confusing and contradictory signals it sends to customers and the industry. Rob previously has led DIRECTIONS coverage of Microsoft's database management systems, developer strategy, and embedded platforms. His 13 years of prior experience in the computer industry include research on advanced developer tools, optimization of cluster applications, and design of network protocols at the University of Oregon, and design and implementation of databases for the U.S. Navy. Rob received his B.S. in Computer Science and Mathematics from the University of Puget Sound and his M.S. in Computer Science from the University of Oregon.
| Organization | Position | Status |
|---|---|---|
| Directions On Microsoft | Director of Research | Current |
| Hp Technology Forum & Expo | Director of Research, Directions On | Current |
| University of Oregon | M.S. In Computer Science | Former |
| University of Puget Sound | B.S. In Computer Science and Mathematics | Former |
| University of Oregon | B.S. In Computer Science | Former |
| Organization | Position | Status |
|---|---|---|
| Directions On Microsoft | Current | |
| Microsoft Corporation | Director of server and network operations | Former |
| Yale University | graduate student | Former |
| Bell Labs | Former | |
| Yale University | Ph.D. In Physics | Former |
| State University of New York at Binghamton | B.S. In Physics | Former |
| Organization | Position | Status |
|---|---|---|
| Directions On Microsoft | Current | |
| University of Sydney | Ph.D. In Astrophysics | Former |
| Organization | Position | Status |
|---|---|---|
| Directions On Microsoft | Current | |
| Microsoft Corporation | Group Program Manager | Former |
| Software Publishing Corporation | Software Developer | Former |
| Organization | Position | Status |
|---|---|---|
| Directions On Microsoft | Current | |
| Williams College | B.A. | Former |
| Organization | Position | Status |
|---|---|---|
| Directions On Microsoft | Current | |
| Microsoft Corporation | Senior Architectural Engineer | Former |
| Seattle University | J.D. | Former |
| Regis University | M.B.A. | Former |
| Pace University | B.Sc. In Biology | Former |
Expertise: Licensing, sales and marketing, partner strategies (including programs for ISVs, systems integrators, and OEMs), and product support. Paul DeGroot analyzes and writes on Microsoft's sales, licensing, and support strategies, including its relationships with partners. He also covers Microsoft's desktop products for business and consumers. Prior to joining DIRECTIONS, Paul was the President of Pica Communications, which offers content development and consulting services to telecom and software companies. Prior to joining Pica, Paul was the Managing Editor for the Southam New Media Center in Canada, where he established an online portal for the company's 32 newspaper properties across Canada. As a journalist, Paul has covered every aspect of the IT industry for 17 years. His work has appeared in USA Today, the Toronto Globe & Mail, and the Toronto Star, among others. Paul received his B.A. in History from the University of Washington.
| Organization | Position | Status |
|---|---|---|
| Directions On Microsoft | Current | |
| University of Washington | B.A. In History | Former |
| Organization | Position | Status |
|---|---|---|
| Directions On Microsoft | Current | |
| Alaska Air Group, Inc. | Manager | Former |
| University of California, Los Angeles | M.B.A. | Former |
| Colorado School of Mines | B.S. In Chemical Engineering | Former |
Before joining Directions, Rob spent 14 years at Microsoft as program manager and lead program manager on some of the company's most important technologies, including Exchange Server, Commerce Server, BizTalk Server, and Xbox Live. Rob's work covered the spectrum from high-level architecture to developing APIs and code. He received multiple patents for his designs. Before joining Microsoft, Rob was a software engineer for Kenan Systems and the Trane Corporation. Rob holds a B.S. in electrical, computer and systems engineering from Harvard University.
| Organization | Position | Status |
|---|---|---|
| Directions On Microsoft | Current | |
| Harvard University | B.S. In Electrical, Computer and Systems Engineering | Former |
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