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	<title><![CDATA[disaster recovery and marketing Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/disaster+recovery+and+marketing.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to disaster recovery and marketing]]></description>
	<s:counts start="0" returned="12" found="12" />
	<language>en-us</language>
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		<title><![CDATA[IAB And Bain: Online Pubs Need To Give Marketers A 'Triple-Play' Of DR, Branding And Engagment]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-iab-and-bain-online-pubs-need-to-give-marketers-a-triple-play-of-dr-bra%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ You don&#8217;t need a white paper to tell you that marketers aren&#8217;t satisfied with current online ad formats, but a study by the Interactive Advertising Bureau and consultant Bain & Co. may have some ways of addressing that. Advertisers want media companies to provide &#8220;a true triple-play service model,&#8221;...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Thu, 12 Nov 2009 17:18:31 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/bain.html"><![CDATA[Bain]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/interactive+advertising+bureau.html"><![CDATA[Interactive Advertising Bureau]]></category>
		<category domain="http://resources.bnet.com/topic/disaster+recovery.html"><![CDATA[Disaster Recovery]]></category>
		<category domain="http://resources.bnet.com/topic/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/research+%2526+metrics.html"><![CDATA[Research & Metrics]]></category>
		<category domain="http://resources.bnet.com/topic/research.html"><![CDATA[Research]]></category>
		<category domain="http://resources.bnet.com/topic/david+kaplan.html"><![CDATA[David Kaplan]]></category>
	</item>
	<item>
		<title><![CDATA[Mapping local search ... one burger joint at a time: Citysearch's Scott Morrow cites DR on the Web--and soon, in mobile marketing--as an integral factor in past and future growth.(CitySearch Inc.-Scott Morrow)(Cover story)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb267/is_200610/ai_n18882668]]></link>
		<description><![CDATA[Everyone who works in marketing is on a mission. But Scott Morrow,  executive vice president of product and marketing at Los Angeles-based  Citysearch.com, is a man driven by a mission statement. Morrow wants the  world, starting with his several hundre  Everyone who works in marketing is...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 01 Oct 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/disaster+recovery.html"><![CDATA[disaster recovery]]></category>
		<category domain="http://resources.bnet.com/topic/local+search.html"><![CDATA[local search]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/mobile.html"><![CDATA[mobile]]></category>
		<category domain="http://resources.bnet.com/topic/mobile+marketing.html"><![CDATA[mobile marketing]]></category>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[A Business Case For Multi-Service Video Networking]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=316398]]></link>
		<description><![CDATA[The drive towards better, faster, and cheaper continues. For television broadcast contribution, distribution and emission, that drive is taking the form of multiple channels of compressed video transported over packet switched IP networks. As the broadcast and communications landscape changes, so too must the business approach. Technologies such as the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Mar 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/business+case.html"><![CDATA[Business Case]]></category>
		<category domain="http://resources.bnet.com/topic/network.html"><![CDATA[Network]]></category>
		<category domain="http://resources.bnet.com/topic/video.html"><![CDATA[Video]]></category>
		<category domain="http://resources.bnet.com/topic/harris.html"><![CDATA[Harris]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://resources.bnet.com/topic/disaster+recovery.html"><![CDATA[Disaster Recovery]]></category>
		<category domain="http://resources.bnet.com/topic/tvs.html"><![CDATA[TVs]]></category>
		<category domain="http://resources.bnet.com/topic/tv+%2526+home+theater.html"><![CDATA[Tv & Home Theater]]></category>
		<category domain="http://resources.bnet.com/topic/networking.html"><![CDATA[Networking]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/data+management.html"><![CDATA[Data Management]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://resources.bnet.com/topic/home+entertainment.html"><![CDATA[Home Entertainment]]></category>
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	<item>
		<title><![CDATA[The power of DR isn't breaking news at CNN: Ad Sales and Marketing COO Greg D'Alba says direct response is in perfect position as technology drives traditional marketing to the brink.(direct response)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb267/is_200601/ai_n18882784]]></link>
		<description><![CDATA["Direct response is supported by all of the top advertiser  categories today--across the board, we're seeing less advertising  in the old DR categories," says Greg D'Alba, chief operating  officer of Ad Sales and Marketing for cable news giant  "Direct response is supported by all of the...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sun, 01 Jan 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/cnn.html"><![CDATA[CNN]]></category>
		<category domain="http://resources.bnet.com/topic/disaster+recovery.html"><![CDATA[disaster recovery]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Federal Disaster Recovery Programs: Brief Summaries]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=152325]]></link>
		<description><![CDATA[Federal agencies provide a range of assistance to individual victims, state, territorial, and local governments, and nongovernmental entities after major disasters, including certain terrorist attacks. Types of aid include, but are not limited to, technical assistance, loans and loan guarantees, grants, temporary housing, access to counseling professionals, and medical assistance....]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 29 Aug 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/assistance.html"><![CDATA[Assistance]]></category>
		<category domain="http://resources.bnet.com/topic/disaster+recovery.html"><![CDATA[Disaster Recovery]]></category>
		<category domain="http://resources.bnet.com/topic/government.html"><![CDATA[Government]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+insurance.html"><![CDATA[Corporate Insurance]]></category>
		<category domain="http://resources.bnet.com/topic/vertical+industries.html"><![CDATA[Vertical Industries]]></category>
		<category domain="http://resources.bnet.com/topic/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://resources.bnet.com/topic/homeland+security.html"><![CDATA[Homeland Security]]></category>
		<category domain="http://resources.bnet.com/topic/business+security.html"><![CDATA[Business Security]]></category>
		<category domain="http://resources.bnet.com/topic/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://resources.bnet.com/topic/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://resources.bnet.com/topic/software.html"><![CDATA[Software]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Good Web-Keeping Seal Helps Small Brands]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=1115629]]></link>
		<description><![CDATA[One route to credibility is to join a privacy seal organization and display a symbol on your Web site that denotes good stewardship of your customers' data. "If you're collecting customer information on the Web and you're not showing some membership in a privacy watchdog organization, then shame on you."...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 27 Apr 2005 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://resources.bnet.com/topic/primedia+inc..html"><![CDATA[Primedia Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/identity+theft.html"><![CDATA[Identity Theft]]></category>
		<category domain="http://resources.bnet.com/topic/channel+management.html"><![CDATA[Channel Management]]></category>
		<category domain="http://resources.bnet.com/topic/disaster+recovery.html"><![CDATA[Disaster Recovery]]></category>
		<category domain="http://resources.bnet.com/topic/security.html"><![CDATA[Security]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/data+management.html"><![CDATA[Data Management]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">PRM</category>
		<category domain="tickers">PRM</category>
	</item>
	<item>
		<title><![CDATA[Marketing the future of the telephone: CMO Dean Harris says Vonage's online strategy has been the key to growing from 3,000 to 300,000 customers in just two years. But the booming broadband telephone service has had great success using DR in all media--fr]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb267/is_200412/ai_n13131611]]></link>
		<description><![CDATA["Direct response has to learn to adapt to new media, and  online is the perfect DR scenario," says Dean Harris, chief  marketing officer for Vonage Holdings Corp., the Edison, N.J.-based  parent of Vonage, the leading provider of VoIP (Voice o  "Direct response has to learn to...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 01 Dec 2004 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/broadband.html"><![CDATA[broadband]]></category>
		<category domain="http://resources.bnet.com/topic/disaster+recovery.html"><![CDATA[disaster recovery]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/phone.html"><![CDATA[phone]]></category>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[strategy]]></category>
		<category domain="http://resources.bnet.com/topic/telephone+service.html"><![CDATA[telephone service]]></category>
		<category domain="http://resources.bnet.com/topic/voip.html"><![CDATA[VoIP]]></category>
		<category domain="http://resources.bnet.com/topic/vonage+holdings+corp..html"><![CDATA[Vonage Holdings Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">VG</category>
		<category domain="tickers">VG</category>
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	<item>
		<title><![CDATA[Time to Think About the Unthinkable Crisis]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=265050]]></link>
		<description><![CDATA[As the authors mark the third anniversary of 9-11, it is important to recognize that many organizations are beginning to let down their dukes. The efforts to update crisis communications plans and disaster recovery plans have lost some of the urgency that propelled them to become priorities in years past....]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 11 Sep 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/dpk+public+relations.html"><![CDATA[DPK Public Relations]]></category>
		<category domain="http://resources.bnet.com/topic/disaster+recovery.html"><![CDATA[Disaster Recovery]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://resources.bnet.com/topic/data+management.html"><![CDATA[Data Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[No sleeping giants: Radio Shack and Sears are among the many major retailers taking another look at DR marketing--not only for new products but as a marketing method for their own big-box stores and brands.(Retail)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb267/is_200409/ai_n13131673]]></link>
		<description><![CDATA[Radio Shack is tuning into a new frequency--one that's picking  up on the benefits of DRTV. The giant retailer is rejuvenating its  brand, which for many years targeted the male demographic. The Fort  Worth, Texas-based electronics retailing giant is no  Radio Shack is tuning into a...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 01 Sep 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/brand.html"><![CDATA[brand]]></category>
		<category domain="http://resources.bnet.com/topic/disaster+recovery.html"><![CDATA[disaster recovery]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/retail+company.html"><![CDATA[retail company]]></category>
		<category domain="http://resources.bnet.com/topic/sears+roebuck+%2526+co..html"><![CDATA[Sears Roebuck & Co.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
	</item>
	<item>
		<title><![CDATA[Recovering From Disaster]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=92175]]></link>
		<description><![CDATA[Crisis communications follows a team approach to execute interrelated tasks and activities. The communications staff must be used as ‘gatekeepers' to ensure consistency in the messages. The organization must formulate disaster recovery plans for the unexpected disaster strikes. Crisis management is a team effort and an ongoing process, which must...]]></description>
		<s:doctype><![CDATA[Presentations]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/team.html"><![CDATA[Team]]></category>
		<category domain="http://resources.bnet.com/topic/aon+corp..html"><![CDATA[Aon Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/crisis+management.html"><![CDATA[Crisis Management]]></category>
		<category domain="http://resources.bnet.com/topic/team+management.html"><![CDATA[Team Management]]></category>
		<category domain="http://resources.bnet.com/topic/disaster+recovery.html"><![CDATA[Disaster Recovery]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
		<category domain="http://resources.bnet.com/topic/data+management.html"><![CDATA[Data Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AOC</category>
		<category domain="tickers">AOC</category>
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	<item>
		<title><![CDATA[Open for Business: A Disaster Planning Toolkit for the Small Business Owner]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=126669]]></link>
		<description><![CDATA[The purpose of this paper is to provide businesses with information to assist them in increasing their protection from natural hazards. People invest all of their time and resources into making their business work. They have a dedicated customer base. They have a good reputation for paying their suppliers and...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 19 Sep 2001 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/disaster+planning.html"><![CDATA[Disaster Planning]]></category>
		<category domain="http://resources.bnet.com/topic/business.html"><![CDATA[Business]]></category>
		<category domain="http://resources.bnet.com/topic/small+business.html"><![CDATA[Small Business]]></category>
		<category domain="http://resources.bnet.com/topic/small+business+owner.html"><![CDATA[Small Business Owner]]></category>
		<category domain="http://resources.bnet.com/topic/institute+for+business+%2526+home+safety.html"><![CDATA[Institute For Business & Home Safety]]></category>
		<category domain="http://resources.bnet.com/topic/disaster+recovery.html"><![CDATA[Disaster Recovery]]></category>
		<category domain="http://resources.bnet.com/topic/channel+management.html"><![CDATA[Channel Management]]></category>
		<category domain="http://resources.bnet.com/topic/data+management.html"><![CDATA[Data Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[HP's New SMB Server is Industry's First to Integrate Disaster Recovery; Reseller Programs Designed to Boost Sales, Simplify Marketing, Complement New NetServer E 60 System]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_1999_March_22/ai_54163566]]></link>
		<description><![CDATA[PALO ALTO, Calif.--BUSINESS WIRE--March 22, 1999-- Hewlett-Packard Company today announced the HP NetServer E 60 system, designed specifically for small- to medium-sized businesses SMB. Continuing in the tradition of the award-winning E Series systems, the new system combines enhanced features, aggressive pricing and a fully integrated backup solution, with disaster-recovery...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 22 Mar 1999 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/disaster+recovery.html"><![CDATA[disaster recovery]]></category>
		<category domain="http://resources.bnet.com/topic/hewlett-packard+co..html"><![CDATA[Hewlett-Packard Co.]]></category>
		<category domain="http://resources.bnet.com/topic/small+and+medium+business.html"><![CDATA[small and medium business]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[marketing]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[sales]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">HPQ</category>
		<category domain="tickers">HPQ</category>
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