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	<title><![CDATA[discarded packaging Resources | BNET]]></title>
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		<title><![CDATA[Understanding Green Marketing]]></title>
		<link><![CDATA[http://www.bnet.com/2410-13237_23-168370.html]]></link>
		<description><![CDATA[With the continuing rise in environmental awareness and concern, companies recognize that it pays to be green. As well as acting in an environmentally responsible way, it is important for companies to communicate their green credentials.  What You Need to KnowWhat is green marketing?There is a degree of confusion...]]></description>
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		<pubDate>Mon, 03 Dec 2007 11:30:13 -0800</pubDate>
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		<category domain="http://resources.bnet.com/topic/discarded+packaging.html"><![CDATA[Discarded Packaging]]></category>
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		<title><![CDATA[Understanding Marketing Ethics]]></title>
		<link><![CDATA[http://www.bnet.com/2410-13237_23-168371.html]]></link>
		<description><![CDATA[Standards for marketing ethics guide companies in their efforts to do "the right thing." These standards help identify acceptable practices, foster internal control, and deal honestly and fairly with customers. They also ensure businesses comply with the law. Sometimes companies develop and publish their own ethical standards; other times they...]]></description>
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		<pubDate>Fri, 30 Nov 2007 16:40:01 -0800</pubDate>
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