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What Lilly Learned From Steak n Shake: A Q&A on Cymbalta
Eli Lilly’s Cymbalta is fast adding indications. Today the company announced the results of a trial to see if the drug can be used for back pain and last week it was approved in Europe for generalized anxiety disorder. Its wide variety of uses --...
Tags: Patient, Brand, Depression, Drug, Cymbalta, Ambien, JL, Branding, Marketing, Jim Edwards
Blog posts 2008-08-25
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