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- How to Market in a Downturn
- John Quelch, one of the best-known academic minds in marketing, talks to BNET about the two types of luxury consumers ("must-haves" and "wannabes") and how to appeal to both in a recession. You’ve said there are two types of luxury consumers. What are they?...
- Articles 2009-07-20
Additional Resources
- Selling Value Does Not Mean Discounting
- Confession: I put a mental "Easter egg" in the post "QUIZ: Why Would a Firm Buy from YOU?" To describe the term "PRICE", I purposely used a standard definition of "VALUE" -- "the ability to offer the most for the money".  I did this because that popular notion of value...
- Blog posts 2009-03-01
- The Impact Of Discounting On Brand Equity
- Price discounting effect on brand equity has kept an increasingly heated debate boiling: advertisers vs. agencies, advertising agencies vs. promotion agencies, sales managers vs. marketing managers, manufacturers vs. retailers. Brand image is its personality, its promise to prospective customers. Brand equity is the worth of that image and its strength...
- White papers 2003-01-01
- Firms Discounting More, SIA Survey Finds
- Brokerage firms are discounting retail prices more heavily than they did in 2000, according to a study, "Prices Charged Retail Clients, 2001," conducted by the Securities Industry Association. Brokerage firms are discounting retail prices more heavily than they did in 2000, according to a study, "Prices Charged Retail Clients,...
- Research articles 2002-05-01
- Everest piqued over K.C. discounts.(Federal Communications Commission discounting practices case)(Government Activity)(Brief Article)
- Another overbuilder has cried foul to the Federal Communications Commission over Time Warner Cable's hardball discounting practices. Everest Connections Corp.--a provider of bundled telecom services to multiple-dwelling units owned by UtiliCor Another overbuilder has cried foul to the Federal...
- Research articles 2002-03-25
- GOVERNMENT INTERVENES TO STOP MOBILE PHONE, SERVICE DISCOUNTING
- AsiaInfo Services 12-01-1999 Government Intervenes to Stop Mobile Phone, Service Discounting CHINA, December 1, AsiaPort -- A price war between China Unicom and China Telecom spawned by the country's expected accession to the WTO has...
- Research articles 1999-12-01
- Auto Insurance Discounting Wanes.(Originated from The Boston Globe)
- Dec. 25--The era of auto insurance discounting could be ending. Commerce Insurance Co. yesterday announced plans to scale back discounts offered to policyholders. Dec. 25--The era of auto insurance discounting could be ending. Commerce Insurance Co. yesterday announced plans to scale...
- Research articles 1997-12-26
- On discounting deferred income taxes
- ABSTRACT This paper revisits the debate over whether the tax effects of temporary timing differences between pretax accounting income and taxable income should be discounted. The paper provides an overview of the history of that debate, identifies the conditions under which discounting is appropriate in current practice, and examines...
- Research articles 2006-09-01
- Corporate Bonds: Discounting Depression
- Sean Maher submits: With the TIPS market discounting maybe 5 years of deflation, and government bonds generally oblivious to the ultimate success of heroic reflation efforts, the corporate bond market remains in deep freeze. Spreads on Baa credits at an unprecedented 640 bp, or 3.5 times the average spread prevailing...
- External links 2008-12-19
- Fashion sales robust but discounting at 'highest ever' levels, TNS reports
- Good early summer weather helped fashion retailers notch up their best performance since last November. Sales by clothing retailers in the 12-week rolling period to June 21 fell 2%, according to data from TNS Worldpanel Fashion, reported in the Daily Telegraph. The decline was the lowest since the 12 weeks...
- News items 2009-08-20
- The Economics of Discounting
- Felix Salmon submits: "Discounting smacks of desperation," says Liz Gunnison. "That's why brands like Louis Vuitton (LVMUY.PK) and Apple AAPL don't do it." Is this a common strategy, or is it a very tough one? by Felix Salmon
- External links 2008-08-05
- Shopko 'fashions' strategy against Big 3 - Shopko Stores Inc - 30 Years Of Discounting
- GREEN BAY, Wis. - Basing its hopes on a fashion-oriented new prototype dubbed Vision 2000, ShopKo has set out to prove that a strong regional chain can compete - without the deep pockets of a wealthy parent - against of all the Big Three of discounting.
- Research articles 1992-09-21
- Wal-Mart's international drive reaches So. America; Brazil, Argentina, Chile mentioned as prime candidates for discounting - South America
- Brazil, Argentina, Chile Mentioned as Prime Candidates for Discounting
- Research articles 1994-05-02
- Midwest stores run fewest promotions. (Midwestern retailers do not have to rely on early discounting practiced in other regions) (Brief Article)
- WASHINGTON FNS -- Retailers in the Midwest are generally not having to rely on the early discounting practiced in other parts of the country to lure reluctant Christmas shoppers, according to a Federal Reserve Board report. Interviews conducted by the Fed in several...
- Research articles 1991-12-06
- Bureaucratic Binds ... And Discounting Unemployment
- Gus Tyler Forward 09-02-1994 Bureaucratic Binds ... And Discounting Unemployment. We call them "bureaucrats," a pejorative word that strongly suggests that they are, by definition, a collection of no-goodniks. Their lot in life is not easy. They are assigned the job of...
- Research articles 1994-09-02
- ACCC alleges Colgate-Palmolive Pty Ltd tried to stop discounting.
- M2 PRESSWIRE-16 November 2000-ACCC: ACCC alleges Colgate-Palmolive Pty Ltd tried to stop discounting C1994-2000 M2 COMMUNICATIONS LTD RDATE:15112000 The Australian Competition and Consumer Commission today instituted proceedings in the Federal Court, Melbourne against Colgate-Palmolive Pty Ltd for alleged resale...
- Research articles 2000-11-16
- Cal Turner - discounting hall of fame award - SPARC Awards 1993: Supplier Performance Awards by Retail Category
- Cal Turner, founder of Dollar General and newest member of the Discounting Hall of Fame, is wrestling with an ethical and moral dilemma. One of his favorite pastimes now that he is more or less retired is riding the fields of farms he owns outside Scottsville, Ky., checking to...
- Research articles 1994-09-19
- Pizza players cutting out discounting, focusing on new products
- Amid continuing warfare in the quick-service pizza segment, stratospheric cheese prices have competitors moving away from deep discounting and turning to new products to lure customers. Efforts to raise check averages are seen in introductions of premium pizzas and in promotions of add-on purchases, like extra pizzas and salads....
- Research articles 2004-09-06
- Gilbarco introduces new Passport discounting features.(Brief Article)
- The new fuel discounting features of Greensboro, N.C.-based Gilbarco's Passport point-of-sale system are helping retailers increase overall profitability, according to Kirsten Paust, manager of POS marketing at Gilbarco Veeder-Root. "Retailers are able to increase sales of other high-margin products or services by...
- Research articles 2005-12-01
- New functionality from Amadeus UK makes discounting fares easier than ever before.
- M2 PRESSWIRE-15 October 2001-AMADEUS: New functionality from Amadeus UK makes discounting fares easier than ever before C1994-2001 M2 COMMUNICATIONS LTD RDATE:15102001 London -- Amadeus, a leading global distribution system GDS and technology provider to the travel industry, today announced the...
- Research articles 2001-10-15
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