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djargon

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B2B Marketing Essentials: B2B marketing is a different breed altogether from traditional marketing. The target is an intelligent customer who is sophisticated and who doesn't do impulse purchase. The best promotion that works well in a B2B scenario is either referral selling or reference accounts. In fact, a web link to a case...; Tags: DJargon, B2B Marketing, B2B, E-business/E-Commerce, Internet; White papers 2009-03-06

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Your Work The 7 Interview Questions You Must Ask

The 7 Interview Questions You Must Ask

Forget 'What are your strengths and weaknesses?' If you want to get the real dope on prospective employees, ask job candidates these seven questions.
Your Industry Chicken War: KFC Appears to Be Plucking El Pollo Loco

Chicken War: KFC Appears to Be Plucking El Pollo Loco

In the highly publicized chicken wars, KFC seems to be winning the financial battle over El Pollo Loco. But is it really fair to compare the smaller chain to Colonel Sanders' empire?
Your Money 5 Rules for Immediate Annuities

5 Rules for Immediate Annuities

These financial products can provide retirees with a steady stream of income. But you need to buy wisely.