<?xml version="1.0" encoding="iso-8859-1" ?>
<rss version="2.0" xmlns:s="http://resources.bnet.com/">
<channel>
	<title><![CDATA[djargon Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/djargon.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to djargon]]></description>
	<s:counts start="0" returned="1" found="1" />
	<language>en-us</language>
	<item>
		<title><![CDATA[B2B Marketing Essentials]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=969931]]></link>
		<description><![CDATA[B2B marketing is a different breed altogether from traditional marketing. The target is an intelligent customer who is sophisticated and who doesn't do impulse purchase. The best promotion that works well in a B2B scenario is either referral selling or reference accounts. In fact, a web link to a case...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 06 Mar 2009 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/djargon.html"><![CDATA[DJargon]]></category>
		<category domain="http://resources.bnet.com/topic/b2b+marketing.html"><![CDATA[B2B Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/b2b.html"><![CDATA[B2B]]></category>
		<category domain="http://resources.bnet.com/topic/e-business%252fe-commerce.html"><![CDATA[E-business/E-Commerce]]></category>
		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
	</item>
</channel>
</rss>
