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- When Localism Bites Back (Broadcasting and Cable)
- Broadcasters are concerned about a few paragraphs in the FCC's recent 98-page localism order that they say could gut local station protections of their network programming and syndicated shows, as well as weaken their retransmission consent negotiating position. Tucked into the FCC's voluminous Jan....
- Research articles 2008-02-25
- Direct Marketing Expenditures Account for 50% of Total Advertising Expenditures, DMA's 2007 'Power Of Direct Marketing' Report Unveils
- To: BUSINESS EDITORSContact: Sue R.E. Geramian, Direct Marketing Association, +1-212- 790-1486, seramian@the-dma.org CHICAGO, Oct. 16 /PRNewswire/ -- Despite a US economy that shows signs of softening in key areas, growth is predicted in direct marketing DM expenditures, sales, return on investment ROI, and employment through 2008, as reported in The...
- Research articles 2007-10-16
- Northwest TV stations duke it out
- SOME DAYS, MARTY HOUSTON WISHES he were still sitting in front of a wood paneling backdrop fielding calls about the Hogs and rifling with co-host Ernie Witt Jr. Houston, who hosted the lunch hour talk show "The Huddle" for 11 years on KPBI-TV, is now the station manager at...
- Research articles 2007-07-23
- DMA Encourages Catalog & Direct Mail Recycling
- To: ENVIRONMENTAL EDITORSContact: Stephanie Hendricks, +1-202-861-2407, shendricks@the- dma.org WASHINGTON, May 23 /PRNewswire/ -- The Direct Marketing Association DMA has launched a major new initiative to encourage consumers to recycle catalogs and mixed paper. Beginning this summer, DMA member companies, which represent many of the country's leading brands, will be adding...
- Research articles 2007-05-23
- DMA Asks Marketers to Benchmark Environmental Performance
- To: TECHNOLOGY EDITORSContact: Stephanie Hendricks of DMA, +1-202-861-2407, shendricks@the-dma.org BOSTON, May 23 /PRNewswire/ -- Recognizing that making environmentally responsible decisions is increasingly important from a social, economic, and business perspective, the Direct Marketing Association's DMA Board of Directors has enacted a resolution earlier this month calling on its members to...
- Research articles 2007-05-23
- Lawmakers deliver postal reform; Passage promises predictable rates, greater authority and responsibility.(News)
- Byline: CAROL KROL Last month, President Bush signed into law postal reform legislation that provides for the first major overhaul of the U.S. Postal Service since the Postal Reorganization Act of 1970, which transformed the old cabinet-level Post Office Department into the current...
- Research articles 2007-01-15
- The emperor's new clothes: American views of Hirohito after World War II.
- ON SEPTEMBER 18, 1945, Georgia Senator Richard Russell delivered an address on U.S. policy toward Emperor Hirohito under the newly begun occupation of Japan. Russell called the emperor the "head and heart" of Japanese expansionism, blasted the Truman White House for its reluctance to imprison or...
- Research articles 2006-03-22
- Leveling the Playing Field
- Technology is equity trading's great equalizer. Tools like DMA aggregators, algorithmic strategies and matching systems are found on the desks of both large and small money management firms. That axiom also applies to Citizens Advisers, a Portsmouth, N.H., firm managing $650 million in equities. "An outsider looking at a...
- Research articles 2005-12-01
- DMA mulls new image and CRM survey
- AS THE DIRECT Marketing Association DMA works on bolstering its image with an edgy new brand identity, its Pharmaceutical Marketing Council has also been busy in recent weeks drawing up blueprints for a new benchmarking survey. "We want to begin to establish a statistical framework for those in the industry...
- Research articles 2005-12-01
- Accucast and Delta Air Lines receive top marketing honors; E-mail marketing campaign earns recognition for strategy and creativity at prestigious awards event.
- M2 PRESSWIRE-17 November 2005-Delta-Air: Accucast and Delta Air Lines receive top marketing honors; E-mail marketing campaign earns recognition for strategy and creativity at prestigious awards eventC1994-2005 M2 COMMUNICATIONS LTD RDATE:16112005 ATLANTA - Accucast, Inc. , a pioneer of e-mail marketing software...
- Research articles 2005-11-17
- Accucast and Delta Air Lines receive top marketing honors; E-mail marketing campaign earns recognition for strategy and creativity at prestigious awards event.
- M2 PRESSWIRE-16 November 2005-Accucast Inc: Accucast and Delta Air Lines receive top marketing honors; E-mail marketing campaign earns recognition for strategy and creativity at prestigious awards eventC1994-2005 M2 COMMUNICATIONS LTD RDATE:16112005 ATLANTA - Accucast, Inc. , a pioneer of e-mail marketing...
- Research articles 2005-11-16
- In Direct.(Direct & Database)
- Two NCDM conferences merged The Direct Marketing Association and co-producer DIRECT magazine announced they have combined the National Center for Database Marketing summer and winter conferences into one annual show. The combined NCDM show, which serves the database marketing community, will now be held...
- Research articles 2005-11-14
- New Online Publishers Association White Paper Analyzes Local Online Audience Measurement; Paper Reveals Significant Variation in Local Audience Data Among Vendors and Between Markets
- NEW YORK -- The Online Publishers Association OPA today released a new white paper analyzing and evaluating online audience measurement products that capture and report local market data. The analysis shows that different research methods result in significantly different estimates of visitors to Web sites in local markets. "Locally-targeted...
- Research articles 2005-10-24
- Unica CEO Selected to Serve on The Direct Marketing Association's Board of Directors
- WALTHAM, Mass. -- Unica Corporation (Nasdaq:UNCA), a global provider of Enterprise Marketing Management EMM solutions, today announced that Yuchun Lee, Unica's CEO, has been elected to serve on the Board of Directors of The Direct Marketing Association The DMA. The election took place during the DMA05 Annual Conference & Exhibition,...
- Research articles 2005-10-17
- At Deadline
- LAVA Jilted *The JP Morgan-Lava nuptials are off. Lava has been jilted. The large bank backed out of an agreement with Lava Trading to install its ColorPalette order management system. The deal began to unravel last year after Citigroup, JPMorgan Chase's arch-rival, acquired Lava. "We have chosen another...
- Research articles 2005-07-01
- Photodynamic Studies and Photoinactivation of Escherichia coli Using meso-Substituted Cationic Porphyrin Derivatives with Asymmetric Charge Distribution¶
- ABSTRACTThe photodynamic activities of novel asymmetrically meso-substituted cationic porphyrins, 5,10-di(4-methylphenyl)-15,20-di(4-trimethylammoniumphenyl)porphyrin iodide 1 and 5-(4-trifluorophenyl)-10,15,20-tris(4-trimethylammoniumphenyl)porphyrin iodide 2 and its metal complex with PdII 3, have been investigated in both homogeneous medium bearing photooxidizable substrates and in vitro on a typical gram-negative bacterium Escherichia coli. The amphiphilic character of porphyrin 2 was...
- Research articles 2004-09-01
- Feds make move to throw spammers in slammer
- In what cybersecurity experts call the biggest crackdown on spam, the Justice Department is expected to announce today a series of arrests against junk e-mailers and online scammers, a marketing group involved in the investigation said. The cybercrime sweep, part of a yearlong investigation called Operation Slam Spam, involves...
- Research articles 2004-08-26
- E-mail solution: ISPs band together to fight spam.(News)
- Byline: KRIS OSER Internet Service Providers last week put aside their competitive differences and began the process of developing a single standard to combat spam. Yahoo!, America Online, Microsoft and Earthlink unveiled technical recommendations that focus on verifying the identity of...
- Research articles 2004-06-28
- DMA needs to defend corner
- Having read the front-page article 'Industry chiefs slam BBC 'gameshow' poll' (PM June 11), my frustration has led to 'pen-to-paper' action. While in defence of James Kelly I am sure Brassed Off Britain was put together in a biased manner as a result of the BBC's usual editing...
- Research articles 2004-06-25
- Can charm offensive silence public attack? Given the furore over Brassed Off Britain, the DMA stands accused of failing to mount a PR charm offensive. With many fearing for the future of the industry, is it now time to bin the 'junk mail' tag once and for
- Amid a barrage of brickbats from BBC consumer show Brassed Off Britain and the national press alike, the besieged DMA UK is fighting s rearguard action like never before. DMA managing director James Kelly, who braved a grilling from a live studio audience as 'junk mail' was officially...
- Research articles 2004-06-18
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