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- How to Avoid The Biggest Mistake in Direct Marketing
- With recent and projected growth of vertical markets for computer systems, specialized software, training, service and other products related to automation, it is not surprising to see a dramatic increase in use of and interest in direct marketing as a sales tool. Direct marketing targets individuals who have been identified...
- White papers 2003-01-01
- Internet Marketers...Missing The Boat
- Repeat customers are crucial to the success of any business. In online commerce however, this simple principle is often overlooked. The focus has been getting new customers to the web site, but little or no attention is given to getting customers to come back at a later time. Enticing users...
- White papers 2003-01-01
- Five Ways to Get People to Trust Your On-Line Marketing
- One of the Internet's biggest problems is that many people don't quite trust it yet. All new forms of media go through this early in their existence. Telephones, radio stations faced some problem during their inception. The Internet is having some of the same problems. When the general public is...
- White papers 2003-01-01
- Successful Marketing on the Internet Part II: Case StudiesÂ
- In this article, three successful case histories of companies that have prospered on the Internet are examined from different perspectives. Some questions are explored through three case histories: one is a portrait of Hello Direct, a large direct response firm with a presence on the Internet. The second illustration shows...
- White papers 2003-01-01
- 24 Ways To Increase Your Sales
- Establishing a strategy, then staying with it, was possible for most businesses until the last decade. Now, dramatic changes in technology, international conditions and distribution channels are constantly upsetting the balance. In this article there are 24 practical, useful, put-them-to-work-now ideas for building business in unpredictable business conditions. The first...
- White papers 2003-01-01
- Alternative Print Media - The Low Cost Route to Prospecting
- Rising printing and paper costs, increased postage, skyrocketing list rental rates. Is there any way around these constantly increasing costs? For business-to-business lead generating and even consumer prospecting, the answer increasingly is "Alternative Print Media," one of direct marketing's surprising little secrets. Alternative Print Media consists mostly...
- White papers 2003-01-01
- Is Business-To-Business Marketing Really Different Than Consumer Marketing?
- Business-to-business marketing, the rules are different. The business buyer wants to buy. The article responds that there are differences in selling to business and professional buyers vs. the general public. To justify with this statement It provides key factors that set business-to-business marketing apart from consumer marketing.
- White papers 2003-01-01
- Taking the Mystry out of Direct Mail
- Direct mail may be a natural for high-tech, but to many marketers it's uncharted and unfathomable territory. The essential rules of direct mail are the same no matter what one is selling including high-tech. The article points that a product is just a bundle of benefits, ones direct-mail copy lets...
- White papers 2003-01-01
Additional Resources
- Kleeneze offloads office toy division after pounds 44m loss
- KLEENEZE, THE door-to-door seller of household goods, has sold its disastrous DMG division for pounds 4.1m - a fraction of the pounds 31.5m it paid for the business less than three years ago. DMG, whose travelling salesmen offer a range of books, cuddly toys and other gifts...
- Research articles 2003-07-26
- Agenda.
- April 10-13 Search Engine Strategies Incisive Media Hilton New York www.searchenginestrategies.com April 16 Sales & Marketing Effectiveness Summit IDC New York Marriott East Side ...
- Research articles 2007-03-12
- Agenda.(Calendar/Datebook)(Brief article)(Calendar)
- July 17-Aug. 9 Regional Online Marketing Summit BusinessOnLine Multiple Locations regional.onlinemarketingsummit.com July 30-Aug. 2 TS2 2007 National Trade Productions Washington, D.C., Convention Center ...
- Research articles 2007-07-16
- GLM makes several staff appointments. (People: promotions hires appointments).(George Little Management, White Plains, New York)
- George Little Management (White Plains, N.Y.) has promoted Dorothy Belshaw to senior vice president. Belshaw oversees the day-to-day operation of the Los Angeles office. She is the direct liaison with dmg world media on all matters related to GLM's management of its California Gift Show. Belshaw...
- Research articles 2002-10-01
- George Little Management. (People).(promotes Dorothy Belshaw)(Brief Article)
- Trade show producer George Little Management promoted Dorothy Belshaw to senior vice president. Belshaw will oversee day-to-day operations in the company's Los Angeles office, and will act as the direct liaison with DMG World Media and the California Market Center.
- Research articles 2002-09-01
- Firefox 3.6 Beta 1 now available!
- Filed under: Internet , Mozilla , Browsers Let's not beat around the bush: Download the new version of Firefox now . With that out of the way, here are the new features that debut with Firefox 3.6,...
- News items 2009-11-02
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